Digital shop window: The innovative shopping experience
Digitalisation in retail: create a special shopping experience at the point of sale
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Succes factors for your digital shop window
Innovation
Offer a modern shopping experience that stands out from the crowd.
Digitisation
Seamlessly connect online and offline to reach customers everywhere.
Customer loyalty
Increase your customer loyalty through experiences and added value.
Experiences
Inspire your customers and influence their purchasing decision.
24/7 usability
Provides your customers with valuable touchpoints around the clock.
Couponing
Use a smooth discount system without paperwork.
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"The slot machine is always a highlight during promotions in the shopping centre! Our visitors queue up to take part. We had more than 1100 users on two days and were able to determine the exact number of prizes"
Karsten Bärschneider
Center Management, ECE – Sophienhof
Your way to a digital shop window
In direct comparison
Analogue advertising |
Digital advertising |
Digital advertising
|
|---|---|---|
| Print, TV, radio | Online banners, social media | ✓ Interactive gamification |
| Low engagement | Medium commitment, no interaction | ✓ High level of engagement through interaction |
| Low competitive advantage | Modernisation and digitalisation | ✓ Unique approach stands out strongly |
| Limited measurability | Measurability in real time | ✓ Success and interaction measurable |
You want gamification for your store?
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