Selling through play

Create interactive shopping experiences and targeted purchasing incentives at the point of sale.

Encourage customers to get involved and link their interaction directly to your brand, your products or a specific incentive to buy.

Your interactive shopping experience at the point of sale

We develop bespoke marketing games and interactive brand experiences for the point of sale – tailored to your brand, your target audience and your sales objectives.

From digital competitions and vouchers to giveaways and interactive product showcases: all content and mechanics are tailored to your requirements.

We make sure that taking part remains as straightforward as possible: customers simply scan a QR code and interact directly via their own smartphone – without having to download an app and without any unnecessary technical hurdles.

Your advantages

A shopping experience that stands out

Interactive experiencescreate an additional point of contact with your brand and turn the shopping experience into an opportunity to get involved.

Create incentives to buy

After the interaction, you can display vouchers, promotional codes or product information directly on the participants’ smartphones.

On duty 24/7

The activation remains visible and usable even outside opening hours – for example, in the shop window. This turns your premises into a digital touchpoint around the clock.

What our customers say

“The slot machine is always a highlight at the shopping centre! Our visitors queue up to have a go.”

Karsten Bärschneider
Center Management, ECE – Sophienhof

It's that simple

In about two weeks’ time: the interactive POS campaign

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First call

In a free 30-minute session, we’ll discuss your project, your target audience and what you hope to achieve with the campaign. Together, we’ll explore which formats and mechanics are best suited to this.

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Concept & Offer

Based on your requirements, we will develop a suitable concept and proposal. If everything is to your satisfaction, we will begin implementation.

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Design and programming

We design and programme your campaign. The design, content and interaction are all tailored specifically to your brand.

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Feedback & Completion

We’ll test the application together, incorporate your feedback and get everything ready for deployment. You’ll then receive the final activation package, including all the necessary access details and information.

Hi, I'm Philipp.

Are you planning a promotion at the point of sale? Let’s talk about it.

Get in touch

Frequently Asked Questions

How does gamification work at the point of sale?

Gamification at the point of sale encourages customers to get involved right there in the shop – for example, through a game, quiz or prize draw on a screen or on their own smartphone. Depending on the objective, the interaction can then be linked to a voucher, product information, a chance to win a prize or another call to action.

What advantages does interactive sales promotion offer over traditional campaigns?

Interactive sales promotion transforms a passive advertising message into an active experience. Customers can play, explore or interact directly with products and brand content. At the same time – depending on the concept – participation, CTA clicks, voucher redemptions or leads can be tracked and analysed.

Can the success of a POS campaign be measured?

Yes. Depending on the campaign, it is possible to track game starts, participation, results, CTA clicks, leads or voucher redemptions. This shows how intensively the campaign is being used and what specific interactions result from it. With the relevant till data, it is also possible, for example, to analyse voucher redemptions or promotional periods in addition.

How can interactive campaigns be implemented technically at the point of sale?

Many of our POS activations are browser-based and do not require an app. For example, customers can take part using a QR code on their own smartphone, or interact directly via a touchscreen, buzzer or other controls. Depending on the concept, vouchers, prize draws or product information can be integrated.

Can vouchers or prizes be issued immediately after taking part?

Once participants have taken part, digital vouchers, promotional codes or prizes can be displayed directly on their smartphone. Giveaway and prize draw mechanisms can also be integrated into the process.