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Event activation

Turn visitors into active participants – with interactive experiences for your event.

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Create a showstopper at your event and engage visitors with your brand in a fun and interactive way.

Your event promotion

We develop marketing games and interactive brand experiences for events – tailored to your brand, your target audience and your event format.

From a branded LED wheel of fortune to an arena quiz with several hundred participants at the same time: the game mechanics, design and technology are tailored to each specific application.

Depending on the concept, interaction takes place via the user’s own smartphone, a touchscreen or physical controls such as buzzers or controllers – easily accessible and without unnecessary barriers.

Make the most of your event

Your brand stands out

Interactive experiences capture people’s attention and bring them into direct contact with your brand. Rather than just watching, visitors become part of the action themselves – and associate the brand with a specific experience.

Generating contacts and leads

Marketing games provide a straightforward way to start interacting with people. This can lead to conversations, new contacts and – if desired – leads collected in compliance with the GDPR for you to follow up on.

Continuing the interaction in a targeted manner

Whether it’s a voucher, a competition, product information or a landing page: once visitors have taken part, you can guide them specifically to the next step – straight on their smartphone.

What our customers say

“We’ve already delighted visitors and made new contacts with our show in Cologne, Barcelona and Singapore.”
Jan Treutler
Event-Manager, OVHcloud

It's that simple

In about two weeks’ time, for the event launch

First call
In a free 30-minute session, we’ll discuss your project, your target audience and what you hope to achieve with the campaign. Together, we’ll explore which formats and mechanics are best suited to this.
Concept & Offer
Based on your requirements, we will develop a suitable concept and proposal. If everything is to your satisfaction, we will begin implementation.
Design and programming
We design and programme your campaign. The design, content and interaction are all tailored specifically to your brand.
Feedback & Completion
We’ll test the application together, incorporate your feedback and get everything ready for deployment. You’ll then receive the final activation package, including all the necessary access details and information.

Hi, I'm Philipp.

Are you planning an event campaign? Let’s talk about it.
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Frequently Asked Questions

Why should you use gamification for events?

Gamification provides a concrete reason to get involved and makes it easier to start interacting. A game, quiz or challenge can capture people’s attention, spark conversations and link the brand to a shared experience.

Are digital games also suitable for smaller events?

Yes. Digital games can be used regardless of the size of the event. For smaller events, for example, browser-based mobile experiences are ideal, as they work without the need for extensive technical infrastructure. The focus can be on branding, content delivery or personal interaction.

What is the process for creating a bespoke game for an event?

To begin with, we discuss the target audience, brand, event format and the aim of the activation. Based on this, we develop a suitable game mechanic and a visual concept. Once approved, we move on to programming, testing and fine-tuning before the activation goes live at the event.

How does gamification help to retain visitors?

An interactive game element gives visitors a specific reason to stop and get involved. High scores, challenges or the chance to win prizes can provide further motivation to engage with the activation for longer – thereby creating opportunities for further conversation and brand messaging.

Which event gamification solution is right for my event?

That depends on the target audience, the event format and your marketing objective. Is the aim of the activation to attract attention, impart knowledge, generate leads or simply create a special moment? Based on this, we develop the right mechanics and select the appropriate technology.