Skip to main content Scroll Top

Online activation

Turn reach into genuine interaction – with digital experiences right in the browser.

Let's talk

Turn your campaign into more than just a click. With an online activation, you can encourage people to get involved, bring your brand to life and guide participants towards the next step in a targeted way.

Your online activation

We develop web-based marketing games and interactive brand experiences for campaigns, websites, social media, newsletters and other digital touchpoints – tailored to your brand, your target audience and your objective.

From interactive personality quizzes and branded competitions to playful brand experiences: the format and mechanics are tailored precisely to your requirements.

Taking part is really easy: your target audience simply opens the activation directly in their browser via a link or QR code – no need to download or install an app.

Take your online campaign to the next level

More interaction rather than just attention

Online activation turns your target audience into active participants. Instead of simply viewing content, they play, test, make decisions or explore for themselves – and in doing so, engage actively with your brand.

Generating contacts and leads

Marketing games and interactive experiences provide a concrete reason to take part. Depending on the concept, contact details, competition entries, newsletter sign-ups or enquiries for advice can be integrated into the process in a manner that complies with the GDPR.

Directly measurable and versatile in use

Your activation is web-based and can be delivered via landing pages, social media, newsletters or QR codes. Depending on the concept, you can transparently analyse game starts, entries, results, CTA clicks or leads.

What our customers say

“What particularly convinced me was that, with the campaign BringDichWeiter.SH we were able to reach people whom we often find difficult to engage with through traditional channels. Around 150 people took up professional further education counselling following the campaign. The campaign has thus made an important contribution to the implementation of Schleswig-Holstein’s further education strategy.”
Karen Leuow, Ministry of Economic Affairs, Transport, Labour, Technology and Tourism of the State of Schleswig-Holstein

It's that simple

In about two weeks’ time to you own online activation

First call
In a free 30-minute session, we’ll discuss your project, your target audience and what you hope to achieve with the campaign. Together, we’ll explore which formats and mechanics are best suited to this.
Concept & Offer
Based on your requirements, we will develop a suitable concept and proposal. If everything is to your satisfaction, we will begin implementation.
Design and programming
We design and programme your campaign. The design, content and interaction are all tailored specifically to your brand.
Feedback & Completion
We’ll test the application together, incorporate your feedback and get everything ready for deployment. You’ll then receive the final activation package, including all the necessary access details and information.

Hi, I'm Philipp.

aAre you planning a digital campaign? Let’s discuss the right way to bring it to life.
Get in touch

Frequently Asked Questions

How does an online gamification campaign work?

An online gamification campaign invites participants to get involved via a browser-based game, quiz or other interactive feature. The campaign can be launched via a website, social media, a newsletter or a direct link, and can be linked, for example, to a prize draw, a high score or a call to action.

How do you set up a virtual competition for businesses?

A virtual competition is created by defining clear objectives, designing suitable game mechanics and establishing an appropriate entry process, complete with privacy notices and terms and conditions. The competition is then technically implemented and run via a website, newsletter or social media.

How can gamification be integrated into social media campaigns?

Gamification elements can be promoted via social media posts, stories or adverts and linked directly to a browser-based activation. It is important to ensure a quick start, a brief interaction and a clear call to action.

What are digital brand experiences?

Digital brand experiences are interactive, usually playful touchpoints through which users actively engage with a brand rather than merely perceiving it passively — such as interactive web applications, gamification formats or digital campaign pages.

What advantages does online gamification offer over traditional advertising?

Online gamification transforms passive attention into active interaction. Participants play, make decisions or explore for themselves, and can then be guided in a targeted manner to the next step. Depending on the concept, participation, results, CTA clicks or leads can be tracked and analysed.