{"id":32169,"date":"2023-11-08T09:18:13","date_gmt":"2023-11-08T08:18:13","guid":{"rendered":"https:\/\/screenable.io\/?page_id=32169"},"modified":"2026-09-04T13:54:53","modified_gmt":"2026-09-04T11:54:53","slug":"einsatzbereiche","status":"publish","type":"page","link":"http:\/\/screenable.io\/en\/einsatzbereiche\/","title":{"rendered":"Einsatzbereiche f\u00fcr Marketing Games &#038; Markenerlebnisse"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6ab147011cf93\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1752657698701 thegem-custom-6ab147011cf2a1995 vc_row-has-fill vc_row-o-full-height vc_row-o-columns-middle vc_row-o-content-middle vc_row-flex\"><script type=\"text\/javascript\">fullHeightRow();<\/script><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6ab147011cf93\")); }<\/script>\n<style>\n#vc_row-6ab147011cf93 p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6ab147011d910413\" ><div class=\"vc_column-inner thegem-custom-inner-6ab147011d914\"><div class=\"wpb_wrapper thegem-custom-6ab147011d910413\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab147011e5ed5220\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Inspire people both in person and online!<\/span><\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147011e5ed5220{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147011e5ed5220{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147011e5ed5220{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147011e5ed5220{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab147011e92a4924\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: left;\"><span style=\"color: #ffffff;\">Areas of application for marketing games and interactive brand experiences<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147011e92a4924{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147011e92a4924{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147011e92a4924{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147011e92a4924{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6ab147011efbc8100\" ><div class=\"vc_column-inner thegem-custom-inner-6ab147011efbf\"><div class=\"wpb_wrapper thegem-custom-6ab147011efbc8100\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper\"><img width=\"1024\" height=\"1024\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rocket.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Rocket\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rocket.webp 1024w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rocket-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rocket-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rocket-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rocket-768x768.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rocket-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rocket-256x256.webp 256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-6ab1470120918\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6ab14701208fd8179\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6ab147012104d5507\" ><div class=\"vc_column-inner thegem-custom-inner-6ab1470121052 vc_custom_1751890200496\"><div class=\"wpb_wrapper thegem-custom-6ab147012104d5507\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab147012138d540\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\" style=\"text-align: center;\">Marketing games and interactive brand experiences turn attention into genuine engagement. They work wherever people are not just watching, but are encouraged to get actively involved themselves. <strong>After all, brands are particularly memorable when they are experienced.<\/strong><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147012138d540{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147012138d540{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147012138d540{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147012138d540{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6ab1470121c77\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751891734620 thegem-custom-6ab1470121c566774 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6ab14701223884440\" ><div class=\"vc_column-inner thegem-custom-inner-6ab147012238b\"><div class=\"wpb_wrapper thegem-custom-6ab14701223884440\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Event\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6ab147012362f3739\" ><div class=\"vc_column-inner thegem-custom-inner-6ab1470123633\"><div class=\"wpb_wrapper thegem-custom-6ab147012362f3739\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab14701239292091\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: left;\"><span style=\"color: #000000;\"><span class=\"rot\">Event activation<\/span><br \/>\n<\/span><\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701239292091{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701239292091{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701239292091{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701239292091{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab1470123b326027\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"translation-block\">Are you planning an event, a roadshow or a sponsorship campaign and want to engage visitors in a unique way? We develop an <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/event-aktivierung\/\" target=\"_self\">interactive event experience,<\/a> which attracts attention, engages visitors and brings your brand to life.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab1470123b326027{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab1470123b326027{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab1470123b326027{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab1470123b326027{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-6ab1470123cd07721 .gem-button svg {fill: #FFFFFF;}.thegem-button-6ab1470123cd07721 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-inline thegem-button-6ab1470123cd07721\"  ><a class=\"gem-button gem-button-size-small gem-button-style-flat gem-button-text-weight-normal  gem-button-tablet-size-small gem-button-mobile-size-small gem-button-flex\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 50px;background-color: #3E5EE7;color: #FFFFFF;\" onmouseleave=\"this.style.backgroundColor='#3E5EE7';this.style.color='#FFFFFF';\" onmouseenter=\"this.style.backgroundColor='#274AE0';this.style.color='#ffffff';\" href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/event-aktivierung\/\" target=\"_self\"><span class=\"gem-button-text text-body\">Learn more<\/span><\/a><\/div> <\/div><\/div><\/div><\/div><div id=\"vc_row-6ab147012443a\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751891742656 thegem-custom-6ab147012441b1293 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6ab1470124a641696\" ><div class=\"vc_column-inner thegem-custom-inner-6ab1470124a67\"><div class=\"wpb_wrapper thegem-custom-6ab1470124a641696\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Trade fair\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6ab14701273cb3514\" ><div class=\"vc_column-inner thegem-custom-inner-6ab14701273cf\"><div class=\"wpb_wrapper thegem-custom-6ab14701273cb3514\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab14701276793040\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: left;\"><span style=\"color: #000000;\"><span class=\"rot\">Crowd puller at the trade fair<\/span><br \/>\n<\/span><\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701276793040{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701276793040{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701276793040{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701276793040{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab14701279309571\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"translation-block\">Are you looking for an easy way to strike up a conversation and keep visitors at your exhibition stand for longer? With a marketing game or an interactive application, we can create a <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/messestand\/\" target=\"_self\">digital crowd-puller<\/a> that attracts visitors, engages them and gets your team talking.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701279309571{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701279309571{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701279309571{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701279309571{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-6ab1470127b12675 .gem-button svg {fill: #FFFFFF;}.thegem-button-6ab1470127b12675 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-inline thegem-button-6ab1470127b12675\"  ><a class=\"gem-button gem-button-size-small gem-button-style-flat gem-button-text-weight-normal  gem-button-tablet-size-small gem-button-mobile-size-small gem-button-flex\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 50px;background-color: #3E5EE7;color: #FFFFFF;\" onmouseleave=\"this.style.backgroundColor='#3E5EE7';this.style.color='#FFFFFF';\" onmouseenter=\"this.style.backgroundColor='#274AE0';this.style.color='#ffffff';\" href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/messestand\/\" target=\"_self\"><span class=\"gem-button-text text-body\">Learn more<\/span><\/a><\/div> <\/div><\/div><\/div><\/div><div id=\"vc_row-6ab1470128362\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751891749467 thegem-custom-6ab14701283414590 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6ab14701289799729\" ><div class=\"vc_column-inner thegem-custom-inner-6ab147012897d\"><div class=\"wpb_wrapper thegem-custom-6ab14701289799729\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/POS.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"POS\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/POS.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/POS-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/POS-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/POS-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/POS-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/POS-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6ab147012c9af7342\" ><div class=\"vc_column-inner thegem-custom-inner-6ab147012c9b5\"><div class=\"wpb_wrapper thegem-custom-6ab147012c9af7342\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab147012e1de5787\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: left;\"><span style=\"color: #000000;\"><span class=\"rot\">Shopping experience at the point of sale<\/span><br \/>\n<\/span><\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147012e1de5787{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147012e1de5787{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147012e1de5787{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147012e1de5787{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab147012e4a24483\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"translation-block\">Do you want to captivate customers in retail outlets, shopping centres or at the point of sale, and trigger targeted impulse purchases? We\u2019ll develop your <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/einkaufserlebnis\/\" target=\"_self\">interactive brand experience,<\/a> which catches the eye, showcases your products and leaves a positive impression of your brand.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147012e4a24483{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147012e4a24483{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147012e4a24483{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147012e4a24483{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-6ab147012e6867739 .gem-button svg {fill: #FFFFFF;}.thegem-button-6ab147012e6867739 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-inline thegem-button-6ab147012e6867739\"  ><a class=\"gem-button gem-button-size-small gem-button-style-flat gem-button-text-weight-normal  gem-button-tablet-size-small gem-button-mobile-size-small gem-button-flex\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 20px;background-color: #3E5EE7;color: #FFFFFF;\" onmouseleave=\"this.style.backgroundColor='#3E5EE7';this.style.color='#FFFFFF';\" onmouseenter=\"this.style.backgroundColor='#274AE0';this.style.color='#ffffff';\" href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/einkaufserlebnis\/\" target=\"_self\"><span class=\"gem-button-text text-body\">Learn more<\/span><\/a><\/div> <\/div><\/div><\/div><\/div><div id=\"vc_row-6ab147012fe8c\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751891749467 thegem-custom-6ab147012fe619377 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6ab14701304641860\" ><div class=\"vc_column-inner thegem-custom-inner-6ab1470130467\"><div class=\"wpb_wrapper thegem-custom-6ab14701304641860\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/Einfache_Teilnahme.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Einfache_Teilnahme\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/Einfache_Teilnahme.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/Einfache_Teilnahme-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/Einfache_Teilnahme-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/Einfache_Teilnahme-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/Einfache_Teilnahme-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/Einfache_Teilnahme-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6ab14701329cb2705\" ><div class=\"vc_column-inner thegem-custom-inner-6ab14701329d1\"><div class=\"wpb_wrapper thegem-custom-6ab14701329cb2705\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab1470132d355737\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: left;\"><span style=\"color: #000000;\"><span class=\"rot\">Online activation<\/span><br \/>\n<\/span><\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab1470132d355737{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab1470132d355737{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab1470132d355737{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab1470132d355737{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab14701330412134\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Are you looking for a digital experience for your campaign, website or social media initiative? We\u2019ll develop a web-based marketing game or brand experience that engages people online, generates leads and brings your brand to life.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701330412134{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701330412134{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701330412134{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701330412134{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-6ab14701332122818 .gem-button svg {fill: #FFFFFF;}.thegem-button-6ab14701332122818 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-inline thegem-button-6ab14701332122818\"  ><a class=\"gem-button gem-button-size-small gem-button-style-flat gem-button-text-weight-normal  gem-button-tablet-size-small gem-button-mobile-size-small gem-button-flex\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 20px;background-color: #3E5EE7;color: #FFFFFF;\" onmouseleave=\"this.style.backgroundColor='#3E5EE7';this.style.color='#FFFFFF';\" onmouseenter=\"this.style.backgroundColor='#274AE0';this.style.color='#ffffff';\" href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/online-aktivierung\/\" target=\"_self\"><span class=\"gem-button-text text-body\">Learn more<\/span><\/a><\/div> <\/div><\/div><\/div><\/div><div id=\"vc_row-6ab1470133a98\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1786631497495 thegem-custom-6ab1470133a757484 vc_column-gap-0px\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6ab14701340a56374\" ><div class=\"vc_column-inner thegem-custom-inner-6ab14701340a9\"><div class=\"wpb_wrapper thegem-custom-6ab14701340a56374\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab14701343bc9641\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: left;\">The right activation for every touchpoint<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701343bc9641{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701343bc9641{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701343bc9641{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701343bc9641{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab1470134637983\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">People remember brands when they don\u2019t just watch, but get actively involved themselves. This is exactly where marketing games and interactive brand experiences come in: they turn an advertising message into an experience in which your target audience plays, makes decisions, discovers things or interacts directly with your brand.<\/p>\n<p>Screenable develops bespoke digital experiences for events, trade fairs, the point of sale and online campaigns. What matters is not the format, but the objective: to attract attention, draw in visitors, bring products to life, generate leads or encourage purchases.<\/p>\n<p>From games on LED screens to interactive competitions in shopping centres and browser-based campaigns: depending on the concept, smartphones, touchscreens, large displays, buzzers or other control elements are used.<\/p>\n<h2>Event activation: capturing attention at just the right moment<\/h2>\n<p class=\"isSelectedEnd translation-block\">Events offer something that traditional online advertising can hardly achieve: a shared moment. People are there in person, open to new experiences and ready to give things a go. A digital <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/event-aktivierung\/\" target=\"_self\">event activation<\/a> capitalises on this moment and turns spectators into active participants.<\/p>\n<p class=\"isSelectedEnd\">This could be a quick challenge on a screen, a quiz with lots of participants, a digital wheel of fortune or a fun sponsorship activity. Large displays and LED walls are particularly well suited to this, as they involve not only the person taking part but also the audience.<\/p>\n<p class=\"isSelectedEnd\">Event activations are ideal for promotional campaigns, festivals, sporting events, roadshows or sponsorship initiatives. The experience can then be linked to a voucher, a prize draw or another form of digital interaction.<\/p>\n<h2>Exhibition stand: From crowd-puller to conversation starter<\/h2>\n<p class=\"isSelectedEnd\">At a trade fair, many companies compete for attention in a confined space. An interactive experience can therefore help to attract visitors in a targeted way and provide a natural starting point for a conversation.<\/p>\n<p class=\"isSelectedEnd translation-block\">A <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/messestand\/\" target=\"_self\">marketing game at the exhibition stand<\/a> gives people a simple reason to stop and take part. Rather than starting with a direct sales pitch, it creates a positive interaction right from the start. This makes it easier for the stand staff to strike up a conversation afterwards.<\/p>\n<p class=\"isSelectedEnd\">Depending on the objective, the campaign can be geared more towards entertainment, product knowledge, recruitment or lead generation. A quiz imparts knowledge, a challenge creates a sense of competition, and a prize draw can be combined with a request for contact details.<\/p>\n<p>The main difference from traditional event promotion lies in the objective: at the exhibition stand, the experience should not only attract attention, but also draw people to the stand, keep them there and engage them in conversation.<\/p>\n<h2>Point of Sale: Shopping becomes interaction<\/h2>\n<p class=\"isSelectedEnd\">In retail, in shopping centres or during a promotional event directly at the point of sale, gamification can turn attention into a concrete impulse to buy.<\/p>\n<p class=\"isSelectedEnd translation-block\">An interactive <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/einkaufserlebnis\/\" target=\"_self\">shopping experience at the point of sale<\/a> can surprise customers, explain a product or provide a direct incentive to buy. Examples include digital slot machines, wheels of fortune, product challenges or prize draws.<\/p>\n<p class=\"isSelectedEnd\">The link between the game and the subsequent call to action is particularly interesting. After taking part, for example, a voucher, a promotional code or product information may appear directly on the smartphone. In this way, the engagement does not end with the game, but leads straight to the next step.<\/p>\n<p class=\"isSelectedEnd\">POS activations can be designed for individual promotional days or over longer periods, and are suitable for both promotional campaigns and permanent digital shopping experiences.<\/p>\n<h2>Online activation: More than just another click<\/h2>\n<p class=\"isSelectedEnd translation-block\">Interactive brand experiences do not have to be tied to a physical location. With an <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/online-aktivierung\/\" target=\"_self\">online activation<\/a>, people can take part directly via their smartphone or desktop \u2013 via a website, social media, a newsletter, digital advertising or a QR code.<\/p>\n<p class=\"isSelectedEnd\">Instead of simply showing users a message, they are actively involved. They answer questions, make decisions, test their knowledge or take part in a short challenge.<\/p>\n<p class=\"isSelectedEnd translation-block\">One example of this is <a href=\"https:\/\/www.bringdichweiter.sh\/\" target=\"_self\">BringDichWeiter.sh.<\/a> Here, the topic of further learning is presented in an accessible and interactive way via a digital strengths assessment. Users answer a few questions and are then given a personalised assessment and suitable next steps.<\/p>\n<p class=\"isSelectedEnd\">Online activations are particularly suitable when a campaign is designed to reach a large number of people, regardless of location or time. At the same time, interactions can be measured and linked to lead generation or other conversion goals.<\/p>\n<h2>Thinking together, both in person and online<\/h2>\n<p class=\"isSelectedEnd\">Interactive campaigns are particularly effective when several areas of application are linked together. For example, an in-person activation can be continued on a smartphone via a QR code. A trade fair game can remain accessible online after the event, and a digital campaign can guide people specifically towards a physical activity.<\/p>\n<p class=\"isSelectedEnd translation-block\">At <a href=\"https:\/\/sctt-kiel.de\/\" target=\"_self\">Science Comes to Town in Kiel<\/a>, for example, physical stations across the city were linked to digital content. Visitors explore scientific questions on site and can access further content and interactive activities via QR codes.<\/p>\n<p class=\"isSelectedEnd\">This is precisely where the strength of interactive brand experiences lies: they can be linked across various touchpoints to form a unified campaign.<\/p>\n<p>Whether it\u2019s an event, a trade fair, a point of sale or an online campaign: we develop engagement strategies tailored to your target audience, your brand and your marketing objectives. The result might be a marketing game \u2013 but it doesn\u2019t have to be. What matters is that people aren\u2019t just reached, but that they take an active part and experience your brand for themselves.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab1470134637983{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab1470134637983{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab1470134637983{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab1470134637983{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6ab1470134ee4\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1786626294732 thegem-custom-6ab1470134ec51222 vc_column-gap-0px\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6ab1470134ee4\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6ab14701355117731\" ><div class=\"vc_column-inner thegem-custom-inner-6ab1470135514 vc_custom_1710763057783\"><style>@media screen and (max-width: 767px) {.thegem-custom-inner-6ab1470135514.vc_column-inner {padding-top: 100px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6ab1470135514.vc_column-inner {padding-bottom: 150px !important;}}\n<\/style><div class=\"wpb_wrapper thegem-custom-6ab14701355117731\"><div class=\"thegem-te-heading thegem-custom-6ab14701358af8928\" ><h2 id=\"thegem-heading-6ab1470135843\" class=\"thegem-heading thegem-custom-heading-6ab147013583d4510 title-h2 vc_custom_1786631178885\" style=\"text-align: center;\" ><span class=\"colored\" style=\"color: #000000;\">Frequently Asked Questions<\/span><\/h2><style type=\"text\/css\">#thegem-heading-6ab1470135843 {margin: 0;}#thegem-heading-6ab1470135843 {margin-left: auto; margin-right: auto;}#thegem-heading-6ab1470135843 > * {justify-content: center;}#thegem-heading-6ab1470135843 a:hover, #thegem-heading-6ab1470135843 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6ab147013583d4510{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6ab147013583d4510{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6ab147013583d4510{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6ab147013583d4510{position: relative !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6ab147013606a\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1786629674652 thegem-custom-6ab147013604a4967 vc_column-gap-0px\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6ab147013606a\")); }<\/script>\n<style>\n#vc_row-6ab147013606a .heading-gradient{\n    background-image: linear-gradient(45deg, #3758ed, #d016e8);\n    color: #00b6e7;\n    -webkit-text-fill-color: transparent;\n    -webkit-background-clip: text;\n}\n#vc_row-6ab147013606a .custom-accordion .vc_tta-panel.vc_active .vc_tta-title-text {\n    color: #d116e8;\n}\n#vc_row-6ab147013606a .custom-accordion .vc_tta-panel:not(.vc_active) .vc_tta-title-text {\n    font-family: 'Montserrat';\n    font-weight: 700;\n    color: #3c3950;\n}\n#vc_row-6ab147013606a .custom-accordion .vc_tta-panel-body {\n    padding-right: 30px!important;\n    padding-left: 30px!important;\n}\n#vc_row-6ab147013606a .custom-accordion .vc_tta-panel.vc_active .vc_tta-controls-icon::before,\n#vc_row-6ab147013606a .custom-accordion .vc_tta-panel.vc_active .vc_tta-controls-icon::after{\n    border-color: #d116e8!important;\n    color: #d116e8!important;\n}\n#vc_row-6ab147013606a .custom-accordion .vc_tta-controls-icon::before,\n#vc_row-6ab147013606a .custom-accordion .vc_tta-controls-icon::after{\n    border-color: #3c3950!important;\n    color: #3c3950!important;\n}\n#vc_row-6ab147013606a .vc_tta-container {\n    margin-bottom: 0!important;\n}\n<\/style>\n<style>.thegem-custom-6ab147013604a4967.wpb_row {z-index: 10;position: relative;}.thegem-custom-6ab147013604a4967.wpb_row {overflow: visible;}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6ab14701367db7707\" ><div class=\"vc_column-inner thegem-custom-inner-6ab14701367df vc_custom_1710763160945\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6ab14701367df.vc_column-inner {padding-bottom: 90px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6ab14701367df.vc_column-inner {padding-bottom: 70px !important;}}\n<\/style><div class=\"wpb_wrapper thegem-custom-6ab14701367db7707\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1710762770925 thegem-custom-6ab1470136fcf1144 custom-inner-column-6ab1470136fe9\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6ab147013764c4010 vc_col-has-fill\"><div class=\"vc_column-inner thegem-custom-inner-6ab1470137650 vc_custom_1710857243405\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6ab1470137650.vc_column-inner {padding-left: 30px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6ab1470137650.vc_column-inner {padding-left: 21px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6ab1470137650.vc_column-inner {padding-right: 30px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6ab1470137650.vc_column-inner {padding-right: 21px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6ab1470137650.vc_column-inner {margin-top: -110px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6ab1470137650.vc_column-inner {margin-top: -90px !important;}}.thegem-custom-6ab147013764c4010.wpb_column > .vc_column-inner {box-shadow:  0px 0px 29.5px 0px rgba(0,0,0,0.11);}\n<\/style><div class=\"wpb_wrapper thegem-custom-6ab147013764c4010\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><style>.thegem-custom-6ab14701398374058.vc_tta.vc_general.vc_tta-accordion.vc_tta-style-simple_solid .vc_tta-panel-body { padding-top: 15px; }<\/style><div class=\"vc_general vc_tta vc_tta-accordion vc_tta-color-thegem vc_tta-style-simple_solid vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-no-fill thegem-custom-6ab14701398374058\"  style=\"--vc-tta-active-color: #1E73BE; --vc-tta-active-color-contrast: #fff; --vc-tta-title-color: #fff; --vc-tta-active-title-color: #1E73BE; --vc-tta-spacing: 0px; --vc-tta-gap: 0px;\"><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"1710761073931-7c743bae-10338474-79da\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761073931-7c743bae-10338474-79da\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">What is the difference between event activation and trade fair activation?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab14701381ea3820\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"font-weight: 400;\">At exhibition stands, an interactive experience often needs to engage visitors within a matter of seconds and provide a quick way to start a conversation. At events, there is often more scope for a longer, shared brand experience. We therefore tailor the game mechanics, duration and call to action to the specific context.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701381ea3820{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701381ea3820{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701381ea3820{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701381ea3820{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761073959-77f2b7d7-ddb68474-79da\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761073959-77f2b7d7-ddb68474-79da\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Is it possible to combine online and face-to-face formats?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab147013879c366\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"font-weight: 400;\">Yes, so-called hybrid or phygital formats combine an in-person gamification experience with parallel online participation, ensuring that people who do not visit the stand are also involved. This extends the reach beyond the event venue and enables a shared leaderboard or a joint competition for both target groups.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147013879c366{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147013879c366{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147013879c366{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147013879c366{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761205362-eee614b7-c1848474-79da\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761205362-eee614b7-c1848474-79da\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Which area of application is best suited to which objective?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab1470138ca03857\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"font-weight: 400;\">If you want to attract visitors to your exhibition stand in a targeted way and spark conversations, an exhibition campaign is the ideal solution. Events are ideal for shared brand experiences, the point of sale for product presentation and encouraging purchases, and online campaigns for location-independent reach and lead generation. Screenable develops tailored concepts for each of these four areas.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab1470138ca03857{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab1470138ca03857{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab1470138ca03857{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab1470138ca03857{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761221159-582cb215-e3ac8474-79da\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761221159-582cb215-e3ac8474-79da\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">How does gamification help to retain visitors?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab14701391637574\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"font-weight: 400;\">An interactive game element gives visitors a specific reason to stop rather than walk past, and creates an incentive to stay longer through high scores or the chance to win prizes. This can increase the length of time visitors spend at the stand and allows more time for conversations with the stand staff.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701391637574{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701391637574{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab14701391637574{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab14701391637574{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761234817-b2075c3d-88aa8474-79da\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761234817-b2075c3d-88aa8474-79da\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Are digital games also suitable for smaller events?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6ab147013963c1280\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"font-weight: 400;\">Yes, digital games can be used regardless of the size of the event, for example as a mobile experience accessed directly via participants\u2019 own smartphones. For smaller-scale events, the focus is usually less on reach and more on targeted branding and knowledge transfer.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147013963c1280{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147013963c1280{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6ab147013963c1280{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6ab147013963c1280{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32169","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Einsatzbereiche f\u00fcr Marketing Games &amp; 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