{"id":29146,"date":"2022-05-15T12:26:00","date_gmt":"2022-05-15T10:26:00","guid":{"rendered":"https:\/\/screenable.io\/?page_id=29146"},"modified":"2025-07-22T11:41:58","modified_gmt":"2025-07-22T09:41:58","slug":"erlebnismarketing","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/blog\/erlebnismarketing\/","title":{"rendered":"Erlebnismarketing: Modern und digital"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"vc_row-69f0e3d69f2c9\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753170804963 thegem-custom-69f0e3d69f2719610\">\n<style>\n#vc_row-69f0e3d69f2c9 p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69f0e3d69f8471106\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d69f84a\"><div class=\"wpb_wrapper thegem-custom-69f0e3d69f8471106\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d69fc3b3236\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\">Erlebnismarketing: Digital und interaktiv<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d69fc3b3236{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d69fc3b3236{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d69fc3b3236{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d69fc3b3236{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d69fe19195\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Tipps und Tricks f\u00fcr den wirkungsvollen Einsatz von modernem Erlebnismarketing<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d69fe19195{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d69fe19195{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d69fe19195{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d69fe19195{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69f0e3d6a031b\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1667396288338 thegem-custom-69f0e3d6a03071406 vc_row-o-content-middle vc_row-flex\"><style>@media screen and (max-width: 1023px) {.thegem-custom-69f0e3d6a03071406.wpb_row {padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-custom-69f0e3d6a03071406.wpb_row {padding-top: 10px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-7 vc_col-md-7 vc_col-xs-12 thegem-custom-69f0e3d6a07568441\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a0758\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6a07568441\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a092f1443\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Die LED-Wall beim Stadtfest, ein Bildschirm am Messestand oder das Display im Schaufenster &#8211; digitale Fl\u00e4chen sind allgegenw\u00e4rtig und werden von Unternehmen genutzt, um ihre Botschaften gro\u00dffl\u00e4chig zu platzieren. Gleichzeitig werfen die meisten Passant:innen nur einen fl\u00fcchtigen Blick auf den angezeigten Inhalt und gehen dann weiter &#8211; da geht noch mehr!<\/p>\n<p><a href=\"https:\/\/screenable.io\/en\/\">Mit Screenable werden \u00f6ffentliche Bildschirme zur interaktiven Spielfl\u00e4che<\/a> \u2013 per Buzzer oder anmeldefrei mit Handysteuerung. So erm\u00f6glichen wir digitales und interaktives Erlebnismarketing. Mit unseren Live-Marketing Games wird die Unternehmensbotschaft emotional wahrgenommen und bleibt in Erinnerung.<\/p>\n<p><strong>Was gibt es bei der Erstellung von interaktivem Erlebnismarketing zu beachten? Hier eine Checkliste:<\/strong><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a092f1443{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a092f1443{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a092f1443{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a092f1443{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-lg-offset-0 vc_col-lg-5 vc_col-md-offset-0 vc_col-md-5 vc_col-xs-12 thegem-custom-69f0e3d6a0d1e6618 disable-custom-paggings-tablet disable-custom-paggings-mobile\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a0d21\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6a0d1e6618\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Trade fair\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69f0e3d6a1aac\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1667397983581 thegem-custom-69f0e3d6a1a964939 vc_row-o-content-middle vc_row-flex\"><style>@media screen and (max-width: 1023px) {.thegem-custom-69f0e3d6a1a964939.wpb_row {padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-custom-69f0e3d6a1a964939.wpb_row {padding-top: 10px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-md-offset-1 vc_col-md-10 vc_col-sm-offset-1 thegem-custom-69f0e3d6a1ece7019 disable-custom-paggings-tablet disable-custom-paggings-mobile\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a1ed1\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6a1ece7019\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a20aa4282\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>1. Definiere deine Ziele<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a20aa4282{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a20aa4282{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a20aa4282{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a20aa4282{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a22385515\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Mache dir bewusst, welche konkreten Ziele du mit deinem Erlebnismarketing erreichen willst. Dabei solltest du die \u00fcbergeordnete Markenidentit\u00e4t deines Unternehmens im Auge behalten. Interaktive Markenerlebnisse eignen sich besonders f\u00fcr folgende Themen:<\/p>\n<ul>\n<li><strong>Aufmerksamkeit f\u00fcr deine Botschaft:<\/strong> Die M\u00f6glichkeit, spontan mit \u00f6ffentlichen Bildschirmen zu interagieren, weckt gro\u00dfes Interesse und f\u00fchrt dazu, dass Spieler:innen und Beobachter:innen sich ausf\u00fchrlich mit deiner Botschafte besch\u00e4ftigen.<\/li>\n<li><strong>Positives Branding deiner Marke:<\/strong> Ein Live-Marketing game erschafft ein au\u00dfergew\u00f6hnliches Markenerlebnis, dass Spieler:innen begeistert und positive Assoziationen mit deinem Unternehmen hinterl\u00e4sst.<\/li>\n<li><strong>Call-to-Action erm\u00f6glichen: <\/strong>Nach der Interaktion kannst du Spieler:innen zu einer gew\u00fcnschten Handlung motivieren, beispielsweise durch die Ausgabe von Gutscheinen oder Rabattcodes.<\/li>\n<\/ul>\n<p>Beachte bei der Ausarbeitung deiner Ziele, dass \u00f6ffentliche Bildschirme sich besonders als Eyecatcher und Einstieg in ein Thema eignen. Daher solltest du dein Erlebnismarketing \u00fcber weitere Marketingkan\u00e4le (z.B. Social Media, Webseite) unterst\u00fctzen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a22385515{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a22385515{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a22385515{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a22385515{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69f0e3d6a274b\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1667396288338 thegem-custom-69f0e3d6a27388888 vc_row-o-content-middle vc_row-flex\"><style>@media screen and (max-width: 1023px) {.thegem-custom-69f0e3d6a27388888.wpb_row {padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-custom-69f0e3d6a27388888.wpb_row {padding-top: 10px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-md-offset-0 vc_col-md-4 vc_col-xs-offset-1 vc_col-xs-10 thegem-custom-69f0e3d6a2b291698 disable-custom-paggings-tablet disable-custom-paggings-mobile\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a2b2b\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6a2b291698\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Wirkungsvoll\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-8 thegem-custom-69f0e3d6a47529473 disable-custom-paggings-tablet disable-custom-paggings-mobile\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a4756\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6a47529473\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a49db2548\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>2. Zur Teilnahme motivieren<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a49db2548{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a49db2548{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a49db2548{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a49db2548{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a4c082843\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>F\u00fcr dein interaktives Markenerlebnis ist es wichtig, Passant:innen mit einer klaren und schnell verst\u00e4ndlichen Botschaft anzusprechen. So weckst du das Interesse und motivierst zu einer spontanen Teilnahme. Dies kann sein:<\/p>\n<ul>\n<li><strong>Eine Herausforderung:<\/strong> Biete Nutzer:innen die M\u00f6glichkeit, an einem Spiel oder R\u00e4tsel teilzunehmen. Lass sie den Highscore knacken oder gegen Freund:innen spielen.<\/li>\n<li><strong>Gewinn von Gutscheinen:<\/strong> Die M\u00f6glichkeit, pers\u00f6nliche Rabatte und Verg\u00fcnstigungen zu erhalten, bietet Passant:innen einen starken Anreiz, mit deinem Live-Marketing Game zu interagieren.<\/li>\n<li><strong>Sinnhaftigkeit:<\/strong> Gib deinem interkativen Erlebnismarketing einen Nutzen, beispielsweise durch die Teilnahme an einer Umfrage oder der M\u00f6glichkeit, etwas lernen oder spenden zu k\u00f6nnen.<\/li>\n<\/ul>\n<p>Mache dir Gedanken \u00fcber die Zielgruppe deiner Aktion. Grunds\u00e4tzlich lassen sich besonders junge Menschen zwischen 15-35 Jahren f\u00fcr die Teilnahme motivieren. Diese sind neugierig und sicher im Umgang mit dem Handy.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a4c082843{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a4c082843{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a4c082843{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a4c082843{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69f0e3d6a52d1\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1667397962159 thegem-custom-69f0e3d6a52b78306 vc_row-o-content-middle vc_row-flex\"><style>@media screen and (max-width: 1023px) {.thegem-custom-69f0e3d6a52b78306.wpb_row {padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-custom-69f0e3d6a52b78306.wpb_row {padding-top: 10px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-1 vc_col-md-10 thegem-custom-69f0e3d6a57b5984\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a57b8\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6a57b5984\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a5a031772\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>3. Erlebnismarketing: Der richtige Standort<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a5a031772{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a5a031772{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a5a031772{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a5a031772{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a5bee3407\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Finde einen Ort, an dem deine Aktion besonders gut wahrgenommen wird. \u00dcberlege dir, wo deine Zielgruppe sich aufh\u00e4lt und in welcher Stimmung sie sind. Generell eignen sich folgende Situationen f\u00fcr dein interaktives Markenerlebnis:<\/p>\n<ul>\n<li><strong>Point of Experience:<\/strong> Ein Ort, an dem deine Zielgruppe etwas erleben m\u00f6chte und Lust hat, Neues auszuprobieren (z.B. <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/\">Einkaufszentrum, Messe, Event<\/a>).<\/li>\n<li><strong>Point of Wait:<\/strong> Ein Ort mit l\u00e4ngerer Verweildauer, an dem Nutzer:innen keinen Zeitstress haben und Wartezeit durch die Interaktion mit deinem Live-Marketing Game sinnvoll genutzt werden kann (z.B. Flughafen, Wartezimmer).<\/li>\n<\/ul>\n<p>Ein wirkungsvoller und leicht verf\u00fcgbarer Standort f\u00fcr dein Live-Marketing Game ist oftmals dein Schaufenster. Falls du Unterst\u00fctzung bei der Standortwahl ben\u00f6tigst, beraten wir dich gerne und vermitteln gegebenenfalls zu unseren Partnern.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a5bee3407{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a5bee3407{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a5bee3407{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a5bee3407{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-10 vc_col-sm-offset-1 thegem-custom-69f0e3d6a60dd9101\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a60e0 vc_custom_1667398190641\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-69f0e3d6a60e0.vc_column-inner {padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-69f0e3d6a60e0.vc_column-inner {padding-top: 10px !important;}}\n<\/style><div class=\"wpb_wrapper thegem-custom-69f0e3d6a60dd9101\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"1600\" height=\"1068\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Einkaufserlebnis\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis.webp 1600w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-140x93.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-300x200.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-150x100.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-768x513.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-1536x1025.webp 1536w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-18x12.webp 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69f0e3d6a6de7\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1667397962159 thegem-custom-69f0e3d6a6dcf8610 vc_row-o-content-middle vc_row-flex\"><style>@media screen and (max-width: 1023px) {.thegem-custom-69f0e3d6a6dcf8610.wpb_row {padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-custom-69f0e3d6a6dcf8610.wpb_row {padding-top: 10px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-1 vc_col-md-10 thegem-custom-69f0e3d6a72809758\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a7283\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6a72809758\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a74aa1644\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>4. Content is King<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a74aa1644{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a74aa1644{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a74aa1644{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a74aa1644{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a76743697\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Damit dein interaktives Markenerlebnis bestm\u00f6glich funktioniert, sollte der Inhalt nutzerfreundlich und verst\u00e4ndlich sein. Halte dich an diese Tipps:<\/p>\n<ul>\n<li><strong>Vertraute Inhalte:<\/strong> Durch das Aufgreifen von bekannten Konzepten (z.B. ein Gl\u00fccksrad oder Spieleklassiker) weckst du bereits im Vorbeigehen Assoziationen bei Passant:innen und regst zum Mitmachen an.<\/li>\n<li><strong>Konkrete Aufgabe:<\/strong> Gib deinen Nutzer:innen ein klares und erstrebenswertes Ziel, um Ehrgeiz und Motivation zu wecken (z.B. \u201eSammle 100 Punkte und gewinne einen Gutschein\u201c).<\/li>\n<li><strong>Kurzweiligkeit:<\/strong> Achte darauf, dass die Teilnahme an deinem Live-Marketing Game nicht zu viel Zeit in Anspruch nimmt und ein schnelles Erfolgserlebnis bietet. Als Richtwert sollte der Zeitaufwand nicht mehr als eine Minute betragen.<\/li>\n<\/ul>\n<p>Bei der konkreten Konzeption deiner Inhalte unterst\u00fctzen wir dich gerne. Au\u00dferdem bieten wir dir verschiedene Spiel-Vorlagen, die wir individuell auf dein Unternehmen und Use-Case anpassen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a76743697{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a76743697{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a76743697{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a76743697{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69f0e3d6a7c8e\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1667397962159 thegem-custom-69f0e3d6a7c786873 vc_row-o-content-middle vc_row-flex\"><style>@media screen and (max-width: 1023px) {.thegem-custom-69f0e3d6a7c786873.wpb_row {padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-custom-69f0e3d6a7c786873.wpb_row {padding-top: 10px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-5 thegem-custom-69f0e3d6a810e6250 disable-custom-paggings-tablet disable-custom-paggings-mobile\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a8111\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6a810e6250\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Gutscheine\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-md-offset-0 vc_col-md-7 thegem-custom-69f0e3d6a8bd49470\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a8bd7\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6a8bd49470\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a8dfe9665\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>5. Context is Queen<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a8dfe9665{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a8dfe9665{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a8dfe9665{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a8dfe9665{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a8fd21013\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Neben durchdachten Inhalten sollte deine Erlebnismarketing Aktion in einen passenden Kontext gesetzt werden. So erschaffst du ein stimmiges Gesamtbild:<\/p>\n<ul>\n<li><strong>Der richtige Bildschirmaufbau:<\/strong> Stelle sicher, dass der Bildschirm eine ausreichende Gr\u00f6\u00dfe besitzt und auf Augenh\u00f6he platziert ist, damit Passant:innen deine Inhalte bemerken und komfortabel nutzen k\u00f6nnen.<\/li>\n<li><strong>Interaktionsfl\u00e4che schaffen:<\/strong> Platziere deinen Bildschirm so, dass Nutzer:innen w\u00e4hrend der Interaktion ausreichend Platz haben und keine Laufwege blockieren.<\/li>\n<li><strong>Umgebung gestalten:<\/strong> Unterst\u00fctze dein Live-Marketing Game durch eine passende Umgebung. Dies umfasst sowohl gestalterische Elemente als auch erkl\u00e4rende Hinweise und Aufrufe zur Teilnahme. Hierf\u00fcr kannst du z.B. Beschriftungen oder Poster nutzen.<\/li>\n<\/ul>\n<p>Auf Veranstaltungen oder Messen kannst du deine Aktion durch Promotoren vor Ort erg\u00e4nzen. Diese unterst\u00fctzen Passant:innen bei der Teilnahme geben Preise an Gewinner:innen aus.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a8fd21013{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a8fd21013{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a8fd21013{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a8fd21013{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69f0e3d6a94fd\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753172807256 thegem-custom-69f0e3d6a94eb695 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0e3d6a98d11214\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6a98d4\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6a98d11214\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a9ac62870\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 style=\"text-align: center;\"><strong>Hi, I'm Philipp.<\/strong><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a9ac62870{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a9ac62870{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a9ac62870{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a9ac62870{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69f0e3d6a9c1a8350\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Lass uns dein interaktives Erlebnismarketing erstellen!<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a9c1a8350{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a9c1a8350{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69f0e3d6a9c1a8350{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69f0e3d6a9c1a8350{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-69f0e3d6a9d742350 .gem-button svg {fill: #ffffff;}.thegem-button-69f0e3d6a9d742350 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-69f0e3d6a9d742350\"  ><a class=\"gem-button gem-button-size-small gem-button-style-flat gem-button-text-weight-normal  gem-button-flex\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 50px;background-color: #3e5ee7;color: #ffffff;\" onmouseleave=\"this.style.backgroundColor='#3e5ee7';this.style.color='#ffffff';\" onmouseenter=\"this.style.backgroundColor='#193fe8';this.style.color='#ffffff';\" href=\"https:\/\/screenable.io\/en\/kontakt\/\" target=\"_self\"><span class=\"gem-button-text text-body\">Let's talk<\/span><\/a><\/div> <\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69f0e3d6aa07d6664\" ><div class=\"vc_column-inner thegem-custom-inner-69f0e3d6aa07f\"><div class=\"wpb_wrapper thegem-custom-69f0e3d6aa07d6664\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"300\" height=\"300\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-300x300.webp\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"Philipp\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-256x256.webp 256w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp.webp 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":29143,"menu_order":61,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29146","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erlebnismarketing: Digital und interaktiv<\/title>\n<meta name=\"description\" content=\"So funktioniert erfolgreiches Erlebnismarketing: Tipps und Tricks f\u00fcr den wirkungsvollen Einsatz auf Messen, Events und dem POS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screenable.io\/en\/blog\/erlebnismarketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erlebnismarketing: Digital und interaktiv\" \/>\n<meta property=\"og:description\" content=\"So funktioniert erfolgreiches Erlebnismarketing: Tipps und Tricks f\u00fcr den wirkungsvollen Einsatz auf Messen, Events und dem POS.\" \/>\n<meta property=\"og:url\" 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