{"id":29308,"date":"2022-06-03T11:57:35","date_gmt":"2022-06-03T09:57:35","guid":{"rendered":"https:\/\/screenable.io\/?page_id=29308"},"modified":"2025-07-22T11:43:17","modified_gmt":"2025-07-22T09:43:17","slug":"gamification","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/blog\/gamification\/","title":{"rendered":"Gamification: Junge Menschen spielerisch erreichen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div id=\"vc_row-69e198c86d66c\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753174339935 thegem-custom-69e198c86d5f96030\">\n<style>\n#vc_row-69e198c86d66c p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69e198c86de1f7763\" ><div class=\"vc_column-inner thegem-custom-inner-69e198c86de23\"><div class=\"wpb_wrapper thegem-custom-69e198c86de1f7763\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69e198c86e3063088\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\">Gamification<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c86e3063088{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c86e3063088{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c86e3063088{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c86e3063088{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69e198c86e56e5986\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\" style=\"text-align: center;\">Junge Menschen spielerisch erreichen.<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c86e56e5986{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c86e56e5986{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c86e56e5986{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c86e56e5986{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69e198c86eca0\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753176738200 thegem-custom-69e198c86ec885053\"><style>@media screen and (max-width: 1023px) {.thegem-custom-69e198c86ec885053.wpb_row {padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-custom-69e198c86ec885053.wpb_row {padding-top: 10px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69e198c86f3242100\" ><div class=\"vc_column-inner thegem-custom-inner-69e198c86f327\"><div class=\"wpb_wrapper thegem-custom-69e198c86f3242100\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69e198c86f59e8009\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Warum Gamification?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c86f59e8009{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c86f59e8009{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c86f59e8009{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c86f59e8009{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  vc_custom_1753176534117 thegem-vc-text thegem-custom-69e198c86f7bb4944\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Marketingverantwortliche kennen das Problem: Junge Menschen lassen sich heutzutage kaum noch mit klassischen Werbebotschaften erreichen. Stattdessen m\u00fcssen Unternehmen, die eine junge Zielgruppe \u00fcberzeugen wollen, einen konkreten Mehrwert schaffen. Dies kann auf zwei Arten geschehen:<\/p>\n<ul>\n<li><strong>Unterhaltung und Spa\u00df<br \/>\n<\/strong>08\/15 Werbung zieht nicht. Eine erfolgreiche Marketingaktionen muss au\u00dfergew\u00f6hnlich sein und ins Auge fallen. Darum eignen sich Spiele optimal, um die Botschaft auf interessante und spielerische Art zu vermitteln.<\/li>\n<li><strong>Gutscheine und Rabatte<br \/>\n<\/strong>Marketingaktionen funktionieren, wenn sie einen individuellen Gutschein oder Rabatt f\u00fcr ein Produkt ausgeben. Mit Gamification kann die Ausgabe von pers\u00f6nlichen Gutscheinen direkt nach der Interaktion erfolgen und einen Kauf einleiten.<\/li>\n<\/ul>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c86f7bb4944{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c86f7bb4944{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c86f7bb4944{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c86f7bb4944{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69e198c86fd4f3246\" ><div class=\"vc_column-inner thegem-custom-inner-69e198c86fd52\"><div class=\"wpb_wrapper thegem-custom-69e198c86fd4f3246\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_left\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Customer loyalty\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69e198c870f0d\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-69e198c870efa755\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-69e198c8714562266\" ><div class=\"vc_column-inner thegem-custom-inner-69e198c871459\"><div class=\"wpb_wrapper thegem-custom-69e198c8714562266\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69e198c8716bf8727\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Schnelle und einfache Nutzung<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c8716bf8727{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c8716bf8727{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c8716bf8727{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c8716bf8727{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69e198c8718ca5849\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Junge Menschen sind in einer schnelllebigen Zeit aufgewachsen und haben eine kurze Aufmerksamkeitsspanne. Darum ist es f\u00fcr erfolgreiche Gamification entscheidend, die technischen Anforderungen so gering wie m\u00f6glich zu gestalten, sodass jede\/r das Spiel sofort nutzen kann.<\/p>\n<p>Hierf\u00fcr gibt es verschiedene M\u00f6glichkeiten:<\/p>\n<ul>\n<li><strong>Das Handy als Controller:<\/strong> Das Handy wird zum Controller f\u00fcr den Inhalt auf einem \u00f6ffentlichen Screen oder LED-Wand. Einfach den QR-Code scannen und schon geht\u2019s los &#8211; anmeldefrei und ohne App-Download.<\/li>\n<li><strong>Mobile Games:<\/strong> Das Spiel erscheint auf dem Handy und wird dort gespielt. Hierf\u00fcr wird ebenfalls nur der Scan eines QR-Codes ben\u00f6tigt.<\/li>\n<li><strong>Analoge Steuer-Elemente:<\/strong> The game is displayed on a television or LED wall. It is controlled using a buzzer, joystick or retro controller.<\/li>\n<\/ul>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c8718ca5849{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c8718ca5849{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c8718ca5849{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c8718ca5849{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69e198c871fd6\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1667389189420 thegem-custom-69e198c871fbe7384 vc_row-o-content-middle vc_row-flex\">\n<style>\n.wpb-js-composer #vc_row-69e198c871fd6 .vc_tta.vc_general.vc_tta-accordion.vc_tta-style-simple_solid .vc_tta-panel+.vc_tta-panel {\n    border-top: 1px solid #dfe5e8;\n}\n<\/style>\n<style>@media screen and (max-width: 1023px) {.thegem-custom-69e198c871fbe7384.wpb_row {padding-top: 10px !important;}}@media screen and (max-width: 767px) {.thegem-custom-69e198c871fbe7384.wpb_row {padding-top: 10px !important;}}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-md-5 thegem-custom-69e198c872518564\" ><div class=\"vc_column-inner thegem-custom-inner-69e198c87251b\"><div class=\"wpb_wrapper thegem-custom-69e198c872518564\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"1600\" height=\"1068\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Einkaufserlebnis\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis.webp 1600w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-140x93.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-300x200.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-150x100.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-768x513.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-1536x1025.webp 1536w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-18x12.webp 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-md-7 thegem-custom-69e198c8730af8529\" ><div class=\"vc_column-inner thegem-custom-inner-69e198c8730b2\"><div class=\"wpb_wrapper thegem-custom-69e198c8730af8529\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69e198c87327a4267\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Vor Ort ein Erlebnis bieten<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c87327a4267{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c87327a4267{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c87327a4267{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c87327a4267{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69e198c8734014241\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><i>\u201eAlles sch\u00f6n und gut, aber junge Leute sind sowieso nur noch auf TikTok<\/i>\u2026\u201c Nein, das stimmt nicht! <u><a href=\"https:\/\/www.criteo.com\/de\/wp-content\/uploads\/sites\/3\/2018\/06\/GenZ_Report_DE.pdf\" target=\"_blank\" rel=\"noopener\">80 % der Gen Z st\u00f6bert gerne in Stra\u00dfengesch\u00e4ften.<\/a><\/u> Hierbei sind sie vor allem auf der Suche nach Erlebnissen und neuen Erfahrungen. Mit Gamification kann Marketing genau das erreichen: unterhaltsame und au\u00dfergew\u00f6hnliche Erlebnisse.<\/p>\n<p>Das bedeutet nicht, dass Gamification nur etwas f\u00fcr junge, erlebnishungrige Leute ist. Auch Menschen, die \u00e4lter als 35 Jahre sind, haben Interesse an interaktiven Marketingaktionen. Hierbei kommt es dann vor allem auf die M\u00f6glichkeit an, Gutscheine und Rabatte zu erspielen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c8734014241{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c8734014241{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c8734014241{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c8734014241{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-69e198c8738f2\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753172807256 thegem-custom-69e198c8738dd7980 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69e198c873d453003\" ><div class=\"vc_column-inner thegem-custom-inner-69e198c873d47\"><div class=\"wpb_wrapper thegem-custom-69e198c873d453003\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69e198c873f70389\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 style=\"text-align: center;\"><strong>Hi, I'm Philipp.<\/strong><\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c873f70389{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c873f70389{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c873f70389{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c873f70389{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-69e198c8740f86543\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Lass uns deine Gamification-Aktion erstellen!<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c8740f86543{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c8740f86543{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-69e198c8740f86543{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-69e198c8740f86543{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-69e198c8742742434 .gem-button svg {fill: #ffffff;}.thegem-button-69e198c8742742434 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-69e198c8742742434\"  ><a class=\"gem-button gem-button-size-small gem-button-style-flat gem-button-text-weight-normal  gem-button-flex\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 50px;background-color: #3e5ee7;color: #ffffff;\" onmouseleave=\"this.style.backgroundColor='#3e5ee7';this.style.color='#ffffff';\" onmouseenter=\"this.style.backgroundColor='#193fe8';this.style.color='#ffffff';\" href=\"https:\/\/screenable.io\/en\/kontakt\/\" target=\"_self\"><span class=\"gem-button-text text-body\">Let's talk<\/span><\/a><\/div> <\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-69e198c8745e79244\" ><div class=\"vc_column-inner thegem-custom-inner-69e198c8745e9\"><div class=\"wpb_wrapper thegem-custom-69e198c8745e79244\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"300\" height=\"300\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-300x300.webp\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"Philipp\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-256x256.webp 256w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp.webp 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":29143,"menu_order":62,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-29308","page","type-page","status-publish"],"yoast_head":"<!-- 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