{"id":30018,"date":"2022-10-26T12:43:11","date_gmt":"2022-10-26T10:43:11","guid":{"rendered":"https:\/\/screenable.io\/?page_id=30018"},"modified":"2026-07-28T12:20:25","modified_gmt":"2026-07-28T10:20:25","slug":"funktionsweise","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/funktionsweise\/","title":{"rendered":"Funktionsweise von Marketing Games &#038; Markenerlebnissen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a700075adb71\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1752657698701 thegem-custom-6a700075adaf54910 vc_row-has-fill vc_row-o-full-height vc_row-o-columns-middle vc_row-o-content-middle vc_row-flex\"><script type=\"text\/javascript\">fullHeightRow();<\/script><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a700075adb71\")); }<\/script>\n<style>\n#vc_row-6a700075adb71 p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a700075ae3d4875\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075ae3d7\"><div class=\"wpb_wrapper thegem-custom-6a700075ae3d4875\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075ae9538774\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: left;\"><span style=\"color: #ffffff;\">Exactly what you need:<\/span><\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075ae9538774{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075ae9538774{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075ae9538774{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075ae9538774{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075aec159382\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: left;\"><span style=\"color: #ffffff;\">Konzepte, Interaktionen und Call-to-Actions f\u00fcr deine Aktivierung.<\/span><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075aec159382{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075aec159382{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075aec159382{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075aec159382{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a700075af2465198\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075af249\"><div class=\"wpb_wrapper thegem-custom-6a700075af2465198\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"1024\" height=\"1024\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Spielkonzepte.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Spielkonzepte\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Spielkonzepte.webp 1024w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Spielkonzepte-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Spielkonzepte-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Spielkonzepte-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Spielkonzepte-768x768.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Spielkonzepte-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Spielkonzepte-256x256.webp 256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-6a700075b06c5\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a700075b06ac3414\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a700075b0d919157\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075b0d95 vc_custom_1751890200496\"><div class=\"wpb_wrapper thegem-custom-6a700075b0d919157\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075b11065983\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\">\n<div class=\"styled-subtitle\" style=\"text-align: center;\">Egal ob Handy-Steuerung, Mobile Experience, Buzzer, Leadgenerierung, Verkaufsf\u00f6rderung oder Kontaktaufnahme: <strong>Deine Aktivierung wird ma\u00dfgeschneidert auf deinen Einsatz und dein Ziel angepasst.<\/strong><\/div>\n<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b11065983{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b11065983{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b11065983{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b11065983{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1752748878321 thegem-custom-6a700075b17b61717 vc_row-o-content-middle vc_row-flex custom-inner-column-6a700075b17cd\" ><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a700075b1d5d8597\"><div class=\"vc_column-inner thegem-custom-inner-6a700075b1d60\"><div class=\"wpb_wrapper thegem-custom-6a700075b1d5d8597\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"140\" height=\"44\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/DSGVO-140x44.webp\" class=\"vc_single_image-img attachment-medium\" alt=\"\" title=\"DSGVO\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/DSGVO-140x44.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/DSGVO-150x47.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/DSGVO-18x6.webp 18w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/DSGVO.webp 219w\" sizes=\"(max-width: 140px) 100vw, 140px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a700075b2a6e5169\"><div class=\"vc_column-inner thegem-custom-inner-6a700075b2a72 vc_custom_1752748632161\"><div class=\"wpb_wrapper thegem-custom-6a700075b2a6e5169\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"140\" height=\"21\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/MiK-140x21.webp\" class=\"vc_single_image-img attachment-medium\" alt=\"\" title=\"MiK\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/MiK-140x21.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/MiK-300x44.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/MiK-150x22.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/MiK-18x3.webp 18w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/MiK.webp 320w\" sizes=\"(max-width: 140px) 100vw, 140px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a700075b36c55052\"><div class=\"vc_column-inner thegem-custom-inner-6a700075b36c9\"><div class=\"wpb_wrapper thegem-custom-6a700075b36c55052\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper   vc_box_border_grey\"><img width=\"140\" height=\"38\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/PnP-140x38.webp\" class=\"vc_single_image-img attachment-medium\" alt=\"\" title=\"PnP\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/PnP-140x38.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/PnP-300x81.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/PnP-150x40.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/PnP-18x5.webp 18w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/PnP.webp 397w\" sizes=\"(max-width: 140px) 100vw, 140px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-6a700075b471f\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751891734620 thegem-custom-6a700075b47028393 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a700075b4d165309\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075b4d19\"><div class=\"wpb_wrapper thegem-custom-6a700075b4d165309\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"1024\" height=\"1024\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Handy-Controller.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Handy Controller\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Handy-Controller.webp 1024w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Handy-Controller-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Handy-Controller-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Handy-Controller-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Handy-Controller-768x768.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Handy-Controller-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Handy-Controller-256x256.webp 256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a700075b5a4e4561\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075b5a51\"><div class=\"wpb_wrapper thegem-custom-6a700075b5a4e4561\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075b5cf27656\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: left;\"><span style=\"color: #000000;\"><span class=\"rot\">The mobile phone as a controller<\/span><br \/>\n<\/span><\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b5cf27656{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b5cf27656{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b5cf27656{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b5cf27656{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075b5f643146\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Das Handy wird zum Controller f\u00fcr den Inhalt auf einem \u00f6ffentlichen Screen, einer LED-Wand oder einer interaktiven Installation. Einfach den QR-Code scannen und schon geht&#8217;s los!<\/p>\n<p>Deine Vorteile: einfache Teilnahme, innovativer &#8222;WOW-Effekt&#8220; und ein direkter <u><a href=\"#cta\">Call-to-Action<\/a><\/u> auf dem pers\u00f6nlichen Handy. Ideal f\u00fcr Events, Messen und aufmerksamkeitsstarke Markenaktivierungen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b5f643146{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b5f643146{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b5f643146{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b5f643146{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a700075b67c9\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751891734620 thegem-custom-6a700075b67aa6802 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a700075b6da42776\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075b6da8\"><div class=\"wpb_wrapper thegem-custom-6a700075b6da42776\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"1024\" height=\"1024\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Mobile-Game.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Mobile Game\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Mobile-Game.webp 1024w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Mobile-Game-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Mobile-Game-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Mobile-Game-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Mobile-Game-768x768.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Mobile-Game-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Mobile-Game-256x256.webp 256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a700075b78d27660\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075b78d5\"><div class=\"wpb_wrapper thegem-custom-6a700075b78d27660\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075b7ab38028\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: left;\"><span style=\"color: #000000;\">Mobile Experience<\/span><\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b7ab38028{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b7ab38028{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b7ab38028{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b7ab38028{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075b7c46728\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Deine Aktivierung l\u00e4uft direkt auf dem Handy und kann sofort genutzt werden. Einfach die Webseite aufrufen und schon geht&#8217;s los \u2013 ob als Marketing Game, interaktive Kampagne, Gewinnspiel oder digitales Markenerlebnis.<\/p>\n<p>Deine Vorteile: unbegrenzt viele gleichzeitige Teilnehmer:innen, einfacher Aufbau und flexible Einsatzm\u00f6glichkeiten vor Ort und online. Nach der Teilnahme leitest du gezielt zum n\u00e4chsten Schritt weiter.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b7c46728{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b7c46728{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b7c46728{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b7c46728{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a700075b81b4\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751891734620 thegem-custom-6a700075b819e8686 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a700075b85787701\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075b857a\"><div class=\"wpb_wrapper thegem-custom-6a700075b85787701\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"1024\" height=\"1024\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Analog.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Analog\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Analog.webp 1024w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Analog-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Analog-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Analog-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Analog-768x768.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Analog-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Analog-256x256.webp 256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a700075b8ed51171\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075b8ed8\"><div class=\"wpb_wrapper thegem-custom-6a700075b8ed51171\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075b90a35710\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: left;\"><span style=\"color: #000000;\"><span class=\"rot\">Analog trifft Digital<\/span><br \/>\n<\/span><\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b90a35710{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b90a35710{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b90a35710{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b90a35710{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075b928c6552\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Die Aktivierung wird auf einem TV, einer LED-Wand oder einem anderen Screen angezeigt. Die Steuerung funktioniert per Buzzer, Joystick, Retro-Controller oder anderen physischen Eingabeger\u00e4ten.<\/p>\n<p>Deine Vorteile: extrem einfache Teilnahme, hohe Aufmerksamkeit und ein besonderer Moment direkt am Touchpoint. Au\u00dferdem haben die analogen Bedienelemente einen kultigen Retro-Charme.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b928c6552{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b928c6552{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b928c6552{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b928c6552{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"cta\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1752829112937 thegem-custom-6a700075b98082609\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a700075b9bdc5454\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075b9bde\"><div class=\"wpb_wrapper thegem-custom-6a700075b9bdc5454\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075b9d961716\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Call-to-Action<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b9d961716{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b9d961716{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b9d961716{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b9d961716{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075b9f138560\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>So machst du Interaktionen zu Kontakten, Kund:innen und messbaren Ergebnissen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b9f138560{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b9f138560{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075b9f138560{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075b9f138560{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a700075ba2c68556\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075ba2c8\"><div class=\"wpb_wrapper thegem-custom-6a700075ba2c68556\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"300\" height=\"300\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Information-300x300.webp\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"CTA_Information\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Information-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Information-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Information-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Information-768x768.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Information-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Information-256x256.webp 256w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Information.webp 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075baa863439\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>Information<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075baa863439{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075baa863439{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075baa863439{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075baa863439{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075bac045632\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p data-pm-slice=\"0 0 &#091;&#093;\">Zeige Teilnehmer:innen dein Angebot, erkl\u00e4re Produkte oder leite sie gezielt auf deine Website, App oder Landingpage weiter.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bac045632{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bac045632{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bac045632{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bac045632{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a700075bafb04452\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075bafb2\"><div class=\"wpb_wrapper thegem-custom-6a700075bafb04452\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"300\" height=\"300\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Gutschein-300x300.webp\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"CTA_Gutschein\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Gutschein-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Gutschein-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Gutschein-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Gutschein-768x768.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Gutschein-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Gutschein-256x256.webp 256w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Gutschein.webp 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075bb7284873\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>Voucher<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bb7284873{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bb7284873{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bb7284873{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bb7284873{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075bb8a35990\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"gem-infotext__title\">\n<div class=\"title-customize\">Versende Rabatt- und Aktionscodes als Verkaufsanreiz &#8211; direkt nach der Interaktion, passend zum Erlebnis und einfach einl\u00f6sbar.<\/div>\n<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bb8a35990{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bb8a35990{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bb8a35990{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bb8a35990{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a700075bbc5d5605\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075bbc60\"><div class=\"wpb_wrapper thegem-custom-6a700075bbc5d5605\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"300\" height=\"300\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Kontakt-300x300.webp\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"CTA_Kontakt\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Kontakt-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Kontakt-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Kontakt-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Kontakt-768x768.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Kontakt-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Kontakt-256x256.webp 256w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/CTA_Kontakt.webp 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075bc544974\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>Contact<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bc544974{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bc544974{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bc544974{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bc544974{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075bc84a3197\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"gem-infotext__title\">\n<div class=\"title-customize\">Sammle DSGVO-konform Leads und lerne deine Teilnehmer:innen besser kennen \u2013 zum Beispiel f\u00fcr Gewinnspiele, Newsletter oder Beratungsgespr\u00e4che.<\/div>\n<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bc84a3197{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bc84a3197{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bc84a3197{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bc84a3197{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a700075bd30f\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751969903508 thegem-custom-6a700075bd2e09630 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a700075bdaeb6083\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075bdaef\"><div class=\"wpb_wrapper thegem-custom-6a700075bdaeb6083\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075bdeee3353\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 class=\"title-h3\" style=\"text-align: center;\">Hi, I'm Philipp.<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bdeee3353{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bdeee3353{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075bdeee3353{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075bdeee3353{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a700075be2cd7733\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Schreib uns und wir entwickeln gemeinsam das passende Konzept f\u00fcr deine interaktive Aktivierung.<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075be2cd7733{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075be2cd7733{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a700075be2cd7733{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a700075be2cd7733{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-6a700075be5cf1899 .gem-button svg {fill: #ffffff;}.thegem-button-6a700075be5cf1899 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-6a700075be5cf1899\"  ><a class=\"gem-button gem-button-size-medium gem-button-style-flat gem-button-text-weight-normal  gem-button-tablet-size-medium gem-button-mobile-size-medium\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 50px;background-color: #3e5ee7;color: #ffffff;\" onmouseleave=\"this.style.backgroundColor='#3e5ee7';this.style.color='#ffffff';\" onmouseenter=\"this.style.backgroundColor='#193fe8';this.style.color='#ffffff';\" href=\"https:\/\/screenable.io\/en\/kontakt\/\" target=\"_self\">Let's talk<\/a><\/div> <\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a700075bec674970\" ><div class=\"vc_column-inner thegem-custom-inner-6a700075bec6a\"><div class=\"wpb_wrapper thegem-custom-6a700075bec674970\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded  vc_box_border_grey\"><img width=\"300\" height=\"300\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-300x300.webp\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"Philipp\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-256x256.webp 256w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp.webp 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-30018","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funktionsweise von Marketing Games &amp; Markenerlebnissen<\/title>\n<meta name=\"description\" content=\"So funktionieren Markenaktivierungen: Handy-Steuerung, Mobile Experiences, Analog x Digital und Call-to-Actions f\u00fcr Leads, Gutscheine und Kontaktaufnahme.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screenable.io\/en\/funktionsweise\/\" \/>\n<meta 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