{"id":32189,"date":"2023-11-08T10:19:33","date_gmt":"2023-11-08T09:19:33","guid":{"rendered":"https:\/\/screenable.io\/?page_id=32189"},"modified":"2026-09-04T14:15:07","modified_gmt":"2026-09-04T12:15:07","slug":"einkaufserlebnis","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/einsatzbereiche\/einkaufserlebnis\/","title":{"rendered":"Einkaufserlebnis am POS"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a9bd3fdc2641\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1752492752891 thegem-custom-6a9bd3fdc25c11479 vc_row-has-fill vc_row-o-full-height vc_row-o-columns-middle vc_row-o-content-middle vc_row-flex\"><script type=\"text\/javascript\">fullHeightRow();<\/script><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a9bd3fdc2641\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9bd3fdc2d331841\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdc2d37\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdc2d331841\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdc35779014\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1><span style=\"color: #ffffff;\">Spielerisch verkaufen<\/span><\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc35779014{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc35779014{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc35779014{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc35779014{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdc382e4401\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><span style=\"color: #ffffff;\">Schaffe interaktive Einkaufserlebnisse und gezielte Kaufimpulse am Point of Sale.<\/span><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc382e4401{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc382e4401{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc382e4401{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc382e4401{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-6a9bd3fdc3a241764 .gem-button svg {fill: #000000;}.thegem-button-6a9bd3fdc3a241764 .gem-button:hover svg {fill: #3E5EE7;}<\/style><div class=\"gem-button-container gem-button-position-inline thegem-button-6a9bd3fdc3a241764\"  ><a class=\"gem-button gem-button-size-small gem-button-style-flat gem-button-text-weight-normal  gem-button-tablet-size-small gem-button-mobile-size-small gem-button-flex\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 50px;background-color: #FFFFFF;color: #000000;\" onmouseleave=\"this.style.backgroundColor='#FFFFFF';this.style.color='#000000';\" onmouseenter=\"this.style.backgroundColor='#FFFFFF';this.style.color='#3E5EE7';\" href=\"https:\/\/screenable.io\/en\/kontakt\/\" target=\"_self\"><span class=\"gem-button-text text-body\">Let's talk<\/span><\/a><\/div> <\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 vc_col-md-offset-0 thegem-custom-6a9bd3fdc3f6e3004\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdc3f71\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdc3f6e3004\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper\"><img width=\"1024\" height=\"1024\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Retail.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Retail\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Retail.webp 1024w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Retail-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Retail-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Retail-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Retail-768x768.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Retail-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Retail-256x256.webp 256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-6a9bd3fdc580e\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1752399719424 thegem-custom-6a9bd3fdc57f03043\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9bd3fdc5e2e5245\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdc5e32\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdc5e2e5245\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdc61517059\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div><\/div>\n<div class=\"styled-subtitle\" style=\"text-align: center;\">Bring Kund:innen zum Mitmachen und verbinde die Interaktion direkt mit deiner Marke, deinen Produkten oder einem <strong>konkreten Kaufanreiz.<\/strong><\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc61517059{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc61517059{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc61517059{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc61517059{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9bd3fdc68d4\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1752740308499 thegem-custom-6a9bd3fdc68b91706 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9bd3fdc6eb84640\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdc6ebc\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdc6eb84640\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdc715f4323\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Dein interaktives Einkaufserlebnis am Point of Sale<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc715f4323{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc715f4323{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc715f4323{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc715f4323{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdc73b96692\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Wir entwickeln individuelle Marketing Games und interaktive Markenerlebnisse f\u00fcr den Point of Sale \u2013 abgestimmt auf deine Marke, deine Zielgruppe und deine Verkaufsziele.<\/p>\n<p class=\"isSelectedEnd\">Vom digitalen Gewinnspiel \u00fcber Gutscheine und Give-away-Aktionen bis zur interaktiven Produktinszenierung: Alle Inhalte und die Mechanik richten sich nach deinen Anforderungen.<\/p>\n<p>Dabei achten wir darauf, dass die Teilnahme so unkompliziert wie m\u00f6glich bleibt: Kund:innen scannen einen QR-Code und interagieren direkt \u00fcber das eigene Smartphone \u2013 ohne App-Download und ohne unn\u00f6tige technische H\u00fcrden.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc73b96692{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc73b96692{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc73b96692{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc73b96692{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9bd3fdc792c422\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdc792f\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdc792c422\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"1600\" height=\"1068\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Einkaufserlebnis\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis.webp 1600w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-140x93.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-300x200.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-150x100.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-768x513.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-1536x1025.webp 1536w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Einkaufserlebnis-18x12.webp 18w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9bd3fdc8d22\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751965948140 thegem-custom-6a9bd3fdc8d04448\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9bd3fdc92e51898\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdc92e9\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdc92e51898\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdc957e6707\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Your advantages<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc957e6707{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc957e6707{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdc957e6707{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdc957e6707{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a9bd3fdc9af12474\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdc9af4\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdc9af12474\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Customer loyalty\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdcaa5c8461\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>Ein Einkaufserlebnis, das auff\u00e4llt<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcaa5c8461{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcaa5c8461{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcaa5c8461{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcaa5c8461{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdcac9e3733\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p><a href=\"https:\/\/screenable.io\/en\/blog\/einkaufserlebnis\/\"> Interaktive Erlebnisse<\/a>schaffen einen zus\u00e4tzlichen Ber\u00fchrungspunkt mit deiner Marke und machen aus dem Einkauf einen Moment zum Mitmachen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcac9e3733{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcac9e3733{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcac9e3733{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcac9e3733{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a9bd3fdcb2582281\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdcb25b\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdcb2582281\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Gutscheine\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Gutscheine-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdcc07c6236\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>Kaufanreize schaffen<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcc07c6236{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcc07c6236{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcc07c6236{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcc07c6236{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdcc2209731\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"gem-infotext__title\">\n<div class=\"title-customize\">Nach der Interaktion kannst du Gutscheine, Aktionscodes oder Produktinformationen direkt auf dem Smartphone der Teilnehmer:innen ausspielen.<\/div>\n<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcc2209731{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcc2209731{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcc2209731{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcc2209731{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a9bd3fdcc5ba8018\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdcc5bc\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdcc5ba8018\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rund-um-die-Uhr.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Rund um die Uhr\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rund-um-die-Uhr.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rund-um-die-Uhr-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rund-um-die-Uhr-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rund-um-die-Uhr-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rund-um-die-Uhr-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Rund-um-die-Uhr-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdcd18b6644\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3>24\/7 im Einsatz<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcd18b6644{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcd18b6644{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcd18b6644{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcd18b6644{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdcd3588714\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"gem-infotext__title\">\n<div class=\"title-customize\">Die Aktivierung bleibt auch au\u00dferhalb der \u00d6ffnungszeiten sichtbar und nutzbar \u2013 zum Beispiel im Schaufenster. So wird dein Standort rund um die Uhr zum digitalen Touchpoint.<\/div>\n<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcd3588714{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcd3588714{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcd3588714{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcd3588714{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9bd3fdcd8ea\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751966361751 thegem-custom-6a9bd3fdcd8d48895 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9bd3fdcdcc23928\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdcdcc5\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdcdcc23928\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdcdf541710\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>What our customers say<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcdf541710{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcdf541710{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdcdf541710{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdcdf541710{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdce1809994\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div class=\"styled-subtitle\">\u201cDie Slot-Machine ist jedes Mal ein Highlight im Shopping-Center! Unsere Besucher:innen stehen Schlange, um mitzumachen.&#8220;<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdce1809994{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdce1809994{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdce1809994{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdce1809994{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdce3a28918\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: left;\">\n<div style=\"text-align: left;\"><strong>Karsten B\u00e4rschneider<\/strong><br \/>\nCenter Management, ECE \u2013 Sophienhof<\/div>\n<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdce3a28918{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdce3a28918{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdce3a28918{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdce3a28918{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9bd3fdce9217027\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdce924\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdce9217027\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center  vc_custom_1752493626043\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"1024\" height=\"933\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/KB.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"KB\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/KB.webp 1024w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/KB-140x128.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/KB-300x273.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/KB-150x137.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/KB-768x700.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/KB-13x12.webp 13w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a9bd3fdcfdc8\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751968306460 thegem-custom-6a9bd3fdcfda91581 vc_row-has-fill vc_row-o-content-middle vc_row-flex\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a9bd3fdcfdc8\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9bd3fdd03c17598\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdd03c4\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdd03c17598\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdd05ff1970\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2 style=\"text-align: left;\">It's that simple<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdd05ff1970{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdd05ff1970{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdd05ff1970{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdd05ff1970{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdd078d8144\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>In rund zwei Wochen zur interaktiven POS-Aktivierung<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdd078d8144{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdd078d8144{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdd078d8144{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdd078d8144{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"quickfinder quickfinder-style-vertical-3 quickfinder-style-vertical quickfinder-icon-position-top quickfinder-alignment-center quickfinder-title-bold\" data-hover-icon-color=\"#3F5FE8\" data-hover-title-color=\"#3F5FE8\" data-hover-description-color=\"#3F5FE8\"><div id=\"post-32406\" data-ll-finish-delay=\"200\" class=\"quickfinder-item odd quickfinder-item-effect-scale medium lazy-loading post-32406 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content lazy-loading-item\" data-ll-item-delay=\"0\" data-ll-effect=\"clip\"> <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium gem-icon-shape-circle gem-simple-icon\" style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: ;\"><span class=\"back-angle\">&#xf1d7;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"\"><span class=\"back-angle\">&#xf1d7;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\" style=\"min-height: 150px;\"> <div class=\"connector\" style=\"border-color: #3F5FE8; left: -42px;\"> <\/div> <div class=\"quickfinder-item-info lazy-loading-item\" data-ll-item-delay=\"200\" data-ll-effect=\"fading\"> <div style=\"display: block; min-height: 50px;\"> <div class=\"quickfinder-item-title\" >First call<\/div> <div class=\"quickfinder-item-text\" >In einem kostenlosen 30-min\u00fctigen Termin sprechen wir \u00fcber dein Projekt, deine Zielgruppe und dar\u00fcber, was du mit der Aktivierung erreichen m\u00f6chtest. Gemeinsam schauen wir, welche Formate und Mechaniken dazu passen.<\/div> <\/div> <\/div> <\/div> <\/div> <div id=\"post-32408\" data-ll-finish-delay=\"200\" class=\"quickfinder-item even quickfinder-item-effect-scale medium lazy-loading post-32408 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content lazy-loading-item\" data-ll-item-delay=\"0\" data-ll-effect=\"clip\"> <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium gem-icon-shape-circle gem-simple-icon\" style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: ;\"><span class=\"back-angle\">&#xf040;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"\"><span class=\"back-angle\">&#xf040;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\" style=\"min-height: 150px;\"> <div class=\"connector\" style=\"border-color: #3F5FE8; left: -42px;\"> <\/div> <div class=\"quickfinder-item-info lazy-loading-item\" data-ll-item-delay=\"200\" data-ll-effect=\"fading\"> <div style=\"display: block; min-height: 50px;\"> <div class=\"quickfinder-item-title\" >Concept &amp; Offer<\/div> <div class=\"quickfinder-item-text\" >Auf Basis deiner Anforderungen entwickeln wir ein passendes Konzept und Angebot. Wenn alles passt, starten wir mit der Umsetzung.<\/div> <\/div> <\/div> <\/div> <\/div> <div id=\"post-32409\" data-ll-finish-delay=\"200\" class=\"quickfinder-item odd quickfinder-item-effect-scale medium lazy-loading post-32409 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content lazy-loading-item\" data-ll-item-delay=\"0\" data-ll-effect=\"clip\"> <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium gem-icon-shape-circle gem-simple-icon\" style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: ;\"><span class=\"back-angle\">&#xf1fc;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"\"><span class=\"back-angle\">&#xf1fc;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\" style=\"min-height: 150px;\"> <div class=\"connector\" style=\"border-color: #3F5FE8; left: -42px;\"> <\/div> <div class=\"quickfinder-item-info lazy-loading-item\" data-ll-item-delay=\"200\" data-ll-effect=\"fading\"> <div style=\"display: block; min-height: 50px;\"> <div class=\"quickfinder-item-title\" >Design and programming<\/div> <div class=\"quickfinder-item-text\" >Wir gestalten und programmieren deine Aktivierung. Design, Inhalte und Interaktion werden dabei individuell auf deine Marke abgestimmt.<\/div> <\/div> <\/div> <\/div> <\/div> <div id=\"post-32411\" data-ll-finish-delay=\"200\" class=\"quickfinder-item even quickfinder-item-effect-scale medium lazy-loading post-32411 thegem_qf_item type-thegem_qf_item status-publish\" data-ll-item-delay=\"0\"> <div class=\"quickfinder-item-image\"> <div class=\"quickfinder-item-image-content lazy-loading-item\" data-ll-item-delay=\"0\" data-ll-effect=\"clip\"> <div class=\"quickfinder-item-image-wrapper\"> <div class=\"gem-icon gem-icon-pack-fontawesome gem-icon-size-medium gem-icon-shape-circle gem-simple-icon\" style=\"opacity: 1;\"><div class=\"gem-icon-inner\" style=\"\"><span class=\"gem-icon-half-1\" style=\"color: ;\"><span class=\"back-angle\">&#xf00c;<\/span><\/span><span class=\"gem-icon-half-2\" style=\"\"><span class=\"back-angle\">&#xf00c;<\/span><\/span><\/div><\/div> <\/div> <\/div> <\/div> <div class=\"quickfinder-item-info-wrapper\" style=\"min-height: 150px;\"> <div class=\"connector\" style=\"border-color: #3F5FE8; left: -42px;\"> <\/div> <div class=\"quickfinder-item-info lazy-loading-item\" data-ll-item-delay=\"200\" data-ll-effect=\"fading\"> <div style=\"display: block; min-height: 50px;\"> <div class=\"quickfinder-item-title\" >Feedback &#038; Fertigstellung<\/div> <div class=\"quickfinder-item-text\" >Wir testen die Anwendung gemeinsam, arbeiten dein Feedback ein und bereiten alles f\u00fcr den Einsatz vor. Anschlie\u00dfend erh\u00e4ltst du die fertige Aktivierung inklusive aller ben\u00f6tigten Zug\u00e4nge und Informationen.<\/div> <\/div> <\/div> <\/div> <\/div> <\/div><\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9bd3fdd53574292\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdd535a\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdd53574292\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper\"><img width=\"1024\" height=\"1024\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Peace.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Peace\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Peace.webp 1024w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Peace-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Peace-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Peace-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Peace-768x768.webp 768w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Peace-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Peace-256x256.webp 256w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-6a9bd3fdd638f\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1751969903508 thegem-custom-6a9bd3fdd63783145 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9bd3fdd67111678\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdd6713\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdd67111678\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdd68b8850\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h3 class=\"title-h3\" style=\"text-align: center;\">Hi, I'm Philipp.<\/h3>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdd68b8850{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdd68b8850{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdd68b8850{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdd68b8850{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdd6a8e5465\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Du planst eine Aktivierung am Point of Sale? Lass uns dar\u00fcber sprechen.<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdd6a8e5465{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdd6a8e5465{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdd6a8e5465{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdd6a8e5465{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<style type=\"text\/css\">.thegem-button-6a9bd3fdd6bc83178 .gem-button svg {fill: #ffffff;}.thegem-button-6a9bd3fdd6bc83178 .gem-button:hover svg {fill: #ffffff;}<\/style><div class=\"gem-button-container gem-button-position-center thegem-button-6a9bd3fdd6bc83178\"  ><a class=\"gem-button gem-button-size-small gem-button-style-flat gem-button-text-weight-normal  gem-button-flex\" data-ll-effect=\"drop-right-without-wrap\" style=\"border-radius: 50px;background-color: #3e5ee7;color: #ffffff;\" onmouseleave=\"this.style.backgroundColor='#3e5ee7';this.style.color='#ffffff';\" onmouseenter=\"this.style.backgroundColor='#193fe8';this.style.color='#ffffff';\" href=\"https:\/\/screenable.io\/en\/kontakt\/\" target=\"_self\"><span class=\"gem-button-text text-body\">Discuss you project<\/span><\/a><\/div> <\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9bd3fdd6efa2822\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdd6efc\"><div class=\"wpb_wrapper thegem-custom-6a9bd3fdd6efa2822\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"300\" height=\"300\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-300x300.webp\" class=\"vc_single_image-img attachment-large\" alt=\"\" title=\"Philipp\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp-256x256.webp 256w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Philipp.webp 700w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a9bd3fdd7e59\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1786626294732 thegem-custom-6a9bd3fdd7e46426 vc_column-gap-0px\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a9bd3fdd7e59\")); }<\/script><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9bd3fdd8222975\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdd8225 vc_custom_1710763057783\"><style>@media screen and (max-width: 767px) {.thegem-custom-inner-6a9bd3fdd8225.vc_column-inner {padding-top: 100px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a9bd3fdd8225.vc_column-inner {padding-bottom: 150px !important;}}\n<\/style><div class=\"wpb_wrapper thegem-custom-6a9bd3fdd8222975\"><div class=\"thegem-te-heading thegem-custom-6a9bd3fdd84489628\" ><h2 id=\"thegem-heading-6a9bd3fdd8400\" class=\"thegem-heading thegem-custom-heading-6a9bd3fdd83fd2003 title-h2 vc_custom_1786704393812\" style=\"text-align: center;\" ><span class=\"colored\" style=\"color: #000000;\">Frequently Asked Questions<\/span><\/h2><style type=\"text\/css\">#thegem-heading-6a9bd3fdd8400 {margin: 0;}#thegem-heading-6a9bd3fdd8400 {margin-left: auto; margin-right: auto;}#thegem-heading-6a9bd3fdd8400 > * {justify-content: center;}#thegem-heading-6a9bd3fdd8400 a:hover, #thegem-heading-6a9bd3fdd8400 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a9bd3fdd83fd2003{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a9bd3fdd83fd2003{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a9bd3fdd83fd2003{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a9bd3fdd83fd2003{position: relative !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a9bd3fdd88d5\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1786629674652 thegem-custom-6a9bd3fdd88b84979 vc_column-gap-0px\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a9bd3fdd88d5\")); }<\/script>\n<style>\n#vc_row-6a9bd3fdd88d5 .heading-gradient{\n    background-image: linear-gradient(45deg, #3758ed, #d016e8);\n    color: #00b6e7;\n    -webkit-text-fill-color: transparent;\n    -webkit-background-clip: text;\n}\n#vc_row-6a9bd3fdd88d5 .custom-accordion .vc_tta-panel.vc_active .vc_tta-title-text {\n    color: #d116e8;\n}\n#vc_row-6a9bd3fdd88d5 .custom-accordion .vc_tta-panel:not(.vc_active) .vc_tta-title-text {\n    font-family: 'Montserrat';\n    font-weight: 700;\n    color: #3c3950;\n}\n#vc_row-6a9bd3fdd88d5 .custom-accordion .vc_tta-panel-body {\n    padding-right: 30px!important;\n    padding-left: 30px!important;\n}\n#vc_row-6a9bd3fdd88d5 .custom-accordion .vc_tta-panel.vc_active .vc_tta-controls-icon::before,\n#vc_row-6a9bd3fdd88d5 .custom-accordion .vc_tta-panel.vc_active .vc_tta-controls-icon::after{\n    border-color: #d116e8!important;\n    color: #d116e8!important;\n}\n#vc_row-6a9bd3fdd88d5 .custom-accordion .vc_tta-controls-icon::before,\n#vc_row-6a9bd3fdd88d5 .custom-accordion .vc_tta-controls-icon::after{\n    border-color: #3c3950!important;\n    color: #3c3950!important;\n}\n#vc_row-6a9bd3fdd88d5 .vc_tta-container {\n    margin-bottom: 0!important;\n}\n<\/style>\n<style>.thegem-custom-6a9bd3fdd88b84979.wpb_row {z-index: 10;position: relative;}.thegem-custom-6a9bd3fdd88b84979.wpb_row {overflow: visible;}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9bd3fdd8dfc2413\" ><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdd8dfe vc_custom_1710763160945\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6a9bd3fdd8dfe.vc_column-inner {padding-bottom: 90px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a9bd3fdd8dfe.vc_column-inner {padding-bottom: 70px !important;}}\n<\/style><div class=\"wpb_wrapper thegem-custom-6a9bd3fdd8dfc2413\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1710762770925 thegem-custom-6a9bd3fdd92e72166 custom-inner-column-6a9bd3fdd92f6\" ><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9bd3fdd96e31488 vc_col-has-fill\"><div class=\"vc_column-inner thegem-custom-inner-6a9bd3fdd96e5 vc_custom_1710857243405\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6a9bd3fdd96e5.vc_column-inner {padding-left: 30px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a9bd3fdd96e5.vc_column-inner {padding-left: 21px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6a9bd3fdd96e5.vc_column-inner {padding-right: 30px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a9bd3fdd96e5.vc_column-inner {padding-right: 21px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6a9bd3fdd96e5.vc_column-inner {margin-top: -110px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a9bd3fdd96e5.vc_column-inner {margin-top: -90px !important;}}.thegem-custom-6a9bd3fdd96e31488.wpb_column > .vc_column-inner {box-shadow:  0px 0px 29.5px 0px rgba(0,0,0,0.11);}\n<\/style><div class=\"wpb_wrapper thegem-custom-6a9bd3fdd96e31488\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><style>.thegem-custom-6a9bd3fddabe35916.vc_tta.vc_general.vc_tta-accordion.vc_tta-style-simple_solid .vc_tta-panel-body { padding-top: 15px; }<\/style><div class=\"vc_general vc_tta vc_tta-accordion vc_tta-color-thegem vc_tta-style-simple_solid vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-no-fill thegem-custom-6a9bd3fddabe35916\"  style=\"--vc-tta-active-color: #1E73BE; --vc-tta-active-color-contrast: #fff; --vc-tta-title-color: #fff; --vc-tta-active-title-color: #1E73BE; --vc-tta-spacing: 0px; --vc-tta-gap: 0px;\"><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"1710761073931-7c743bae-10338474-79da\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761073931-7c743bae-10338474-79da\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Wie funktioniert Gamification am Point of Sale?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdd9e2a617\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Gamification am Point of Sale l\u00e4dt Kund:innen direkt am Verkaufsort zum Mitmachen ein \u2013 etwa \u00fcber ein Spiel, Quiz oder Gewinnspiel auf einem Screen oder dem eigenen Smartphone. Je nach Ziel kann die Interaktion anschlie\u00dfend mit einem Gutschein, Produktinformationen, einer Gewinnchance oder einem anderen Call-to-Action verbunden werden.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdd9e2a617{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdd9e2a617{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdd9e2a617{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdd9e2a617{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761073959-77f2b7d7-ddb68474-79da\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761073959-77f2b7d7-ddb68474-79da\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Welche Vorteile bietet interaktive Verkaufsf\u00f6rderung gegen\u00fcber klassischen Aktionen?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdda1691804\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Interaktive Verkaufsf\u00f6rderung macht aus einer passiven Werbebotschaft eine aktive Erfahrung. Kund:innen k\u00f6nnen spielen, entdecken oder direkt mit Produkten und Markeninhalten interagieren. Gleichzeitig lassen sich \u2013 je nach Konzept \u2013 Teilnahmen, CTA-Klicks, Gutscheineinl\u00f6sungen oder Leads erfassen und auswerten.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdda1691804{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdda1691804{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdda1691804{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdda1691804{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761205362-eee614b7-c1848474-79da\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761205362-eee614b7-c1848474-79da\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">L\u00e4sst sich der Erfolg einer POS-Aktivierung messen?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdda46c6680\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ja. Je nach Aktivierung lassen sich Spielstarts, Teilnahmen, Ergebnisse, CTA-Klicks, Leads oder Coupon-Einl\u00f6sungen erfassen. So wird sichtbar, wie intensiv die Aktivierung genutzt wird und welche konkreten Interaktionen daraus entstehen. Bei entsprechenden Kassendaten k\u00f6nnen beispielsweise auch Coupon-Einl\u00f6sungen oder Aktionszeitr\u00e4ume zus\u00e4tzlich ausgewertet werden.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdda46c6680{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdda46c6680{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdda46c6680{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdda46c6680{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1786704296641-68474b2d-0a98\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1786704296641-68474b2d-0a98\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Wie lassen sich interaktive Aktionen am Point of Sale technisch umsetzen?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fdda76a7770\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Viele unserer POS-Aktivierungen laufen browserbasiert und ben\u00f6tigen keine App. Kund:innen k\u00f6nnen beispielsweise per QR-Code mit dem eigenen Smartphone teilnehmen oder direkt \u00fcber Touchscreen, Buzzer oder andere Bedienelemente interagieren. Je nach Konzept lassen sich Gutscheine, Gewinnspiele oder Produktinformationen integrieren.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdda76a7770{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdda76a7770{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fdda76a7770{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fdda76a7770{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1786704337813-c9a46dfd-970f\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1786704337813-c9a46dfd-970f\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">K\u00f6nnen Gutscheine oder Gewinne direkt nach der Teilnahme ausgegeben werden?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9bd3fddaa878693\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Nach der Teilnahme k\u00f6nnen digitale Gutscheine, Aktionscodes oder Gewinne direkt auf dem Smartphone angezeigt werden. Auch Give-away- und Gewinnspielmechaniken lassen sich in den Ablauf integrieren.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fddaa878693{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fddaa878693{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9bd3fddaa878693{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9bd3fddaa878693{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":32169,"menu_order":23,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32189","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Einkaufserlebnis am POS<\/title>\n<meta name=\"description\" content=\"Marketing Games und interaktive Markenerlebnisse f\u00fcr ein Einkaufserlebnis Point of Sale \u2013 Spielerisch mehr verkaufen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/einkaufserlebnis\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Einkaufserlebnis am POS\" \/>\n<meta property=\"og:description\" content=\"Marketing Games und interaktive Markenerlebnisse f\u00fcr ein Einkaufserlebnis Point of Sale \u2013 Spielerisch mehr verkaufen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/screenable.io\/en\/einsatzbereiche\/einkaufserlebnis\/\" \/>\n<meta property=\"og:site_name\" content=\"Screenable\" \/>\n<meta property=\"article:modified_time\" content=\"2026-09-04T12:15:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/screenable.io\/wp-content\/uploads\/2020\/05\/Screenable_logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"73\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/screenable.io\\\/einsatzbereiche\\\/einkaufserlebnis\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/screenable.io\\\/einsatzbereiche\\\/einkaufserlebnis\\\/\"},\"author\":{\"name\":\"Philipp Spieck\",\"@id\":\"https:\\\/\\\/screenable.io\\\/#\\\/schema\\\/person\\\/beaa2de3fef36756739ff13e4655c127\"},\"headline\":\"Einkaufserlebnis am POS\",\"datePublished\":\"2023-11-08T09:19:33+00:00\",\"dateModified\":\"2026-09-04T12:15:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/screenable.io\\\/einsatzbereiche\\\/einkaufserlebnis\\\/\"},\"wordCount\":1593,\"publisher\":{\"@id\":\"https:\\\/\\\/screenable.io\\\/#organization\"},\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/screenable.io\\\/einsatzbereiche\\\/einkaufserlebnis\\\/\",\"url\":\"https:\\\/\\\/screenable.io\\\/einsatzbereiche\\\/einkaufserlebnis\\\/\",\"name\":\"Einkaufserlebnis am POS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/screenable.io\\\/#website\"},\"datePublished\":\"2023-11-08T09:19:33+00:00\",\"dateModified\":\"2026-09-04T12:15:07+00:00\",\"description\":\"Marketing Games und interaktive Markenerlebnisse f\u00fcr ein Einkaufserlebnis Point of Sale \u2013 Spielerisch mehr verkaufen.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/screenable.io\\\/einsatzbereiche\\\/einkaufserlebnis\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/screenable.io\\\/einsatzbereiche\\\/einkaufserlebnis\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/screenable.io\\\/einsatzbereiche\\\/einkaufserlebnis\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/screenable.io\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Einsatzbereiche f\u00fcr Marketing Games &#038; 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