{"id":32487,"date":"2023-11-16T18:38:30","date_gmt":"2023-11-16T17:38:30","guid":{"rendered":"https:\/\/screenable.io\/?page_id=32487"},"modified":"2026-09-02T10:27:11","modified_gmt":"2026-09-02T08:27:11","slug":"einkaufserlebnis","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/blog\/einkaufserlebnis\/","title":{"rendered":"Einkaufserlebnis mit Gamification: Ideen f\u00fcr den POS"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div id=\"vc_row-6aad225142fab\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753186037548 thegem-custom-6aad225142f4b5341\">\n<style>\n#vc_row-6aad225142fab p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aad2251434fe7149\" ><div class=\"vc_column-inner thegem-custom-inner-6aad225143501\"><div class=\"wpb_wrapper thegem-custom-6aad2251434fe7149\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad225143b912848\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\">Einkaufserlebnis mit Gamification<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225143b912848{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225143b912848{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225143b912848{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225143b912848{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad225143d561699\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Digitale Aktivierungen am Point of Sale<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225143d561699{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225143d561699{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225143d561699{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225143d561699{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad22514428d\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1700405198531 thegem-custom-6aad2251442793495 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aad2251445e78053\" ><div class=\"vc_column-inner thegem-custom-inner-6aad2251445e9\"><div class=\"wpb_wrapper thegem-custom-6aad2251445e78053\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad22514477f9988\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Der Point of Sale ist mehr als der Ort, an dem ein Kauf abgeschlossen wird. Hier treffen Produkte, Marken und Kund:innen unmittelbar aufeinander. Genau deshalb bietet der station\u00e4re Handel M\u00f6glichkeiten, die ein reiner Online-Shop nicht hat: Menschen k\u00f6nnen Produkte sehen, anfassen, ausprobieren \u2013 und direkt mit einer Marke interagieren.<\/p>\n<p class=\"isSelectedEnd\">Digitale Aktivierungen k\u00f6nnen dieses Einkaufserlebnis erweitern. Ein Gl\u00fccksrad, ein Produktquiz, eine interaktive Beratung oder ein digitaler Coupon schafft einen zus\u00e4tzlichen Kontaktpunkt zwischen Aufmerksamkeit und Kauf.<\/p>\n<p>Dabei geht es nicht darum, jede Verkaufsfl\u00e4che in ein Spiel zu verwandeln. Entscheidend ist, ob die Interaktion zum Produkt, zur Situation und zum gew\u00fcnschten n\u00e4chsten Schritt passt.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad22514477f9988{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad22514477f9988{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad22514477f9988{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad22514477f9988{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad225144c17\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aad225144c0b7284 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aad225144fe12503\" ><div class=\"vc_column-inner thegem-custom-inner-6aad225144fe3\"><div class=\"wpb_wrapper thegem-custom-6aad225144fe12503\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad2251451bd7951\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Vom Verkaufsort zum interaktiven Touchpoint<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad2251451bd7951{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad2251451bd7951{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad2251451bd7951{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad2251451bd7951{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad2251453302931\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Ein gutes Einkaufserlebnis entsteht aus vielen kleinen Kontaktpunkten. Orientierung, Produktpr\u00e4sentation, Beratung, Service und Atmosph\u00e4re spielen zusammen. Digitale Interaktion kann einen weiteren Baustein hinzuf\u00fcgen und Kund:innen selbst aktiv werden lassen.<\/p>\n<p class=\"isSelectedEnd\">Gamification ist daf\u00fcr eine M\u00f6glichkeit. Kund:innen k\u00f6nnen an einer Challenge teilnehmen, ein Gl\u00fccksrad drehen oder ihr Wissen \u00fcber ein Produkt testen. Ebenso denkbar sind interaktive Produktberatungen, Konfiguratoren oder digitale Informationsanwendungen, die ganz ohne Spielmechanik auskommen.<\/p>\n<p class=\"isSelectedEnd\">Damit unterscheidet sich dieser Ansatz vom allgemeinen <a href=\"https:\/\/screenable.io\/en\/blog\/gamification-marketing\/\">Gamification Marketing<\/a>: Am Point of Sale liegt die n\u00e4chste Handlung besonders nah. Eine digitale Aktivierung kann direkt zu einem Produkt, einem Gutschein oder einer Beratung f\u00fchren.<\/p>\n<p>Mehr \u00fcber den \u00fcbergeordneten Ansatz erkl\u00e4ren wir auch im Beitrag zu <a href=\"https:\/\/screenable.io\/en\/blog\/erlebnismarketing\/\">Erlebnismarketing<\/a>.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad2251453302931{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad2251453302931{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad2251453302931{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad2251453302931{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aad2251456846565\" ><div class=\"vc_column-inner thegem-custom-inner-6aad225145686\"><div class=\"wpb_wrapper thegem-custom-6aad2251456846565\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Digitales_Schaufenster.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Digitales_Schaufenster\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Digitales_Schaufenster.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Digitales_Schaufenster-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Digitales_Schaufenster-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Digitales_Schaufenster-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Digitales_Schaufenster-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Digitales_Schaufenster-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad22514686d\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753186383737 thegem-custom-6aad2251468581542 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aad225146bd22689\" ><div class=\"vc_column-inner thegem-custom-inner-6aad225146bd4\"><div class=\"wpb_wrapper thegem-custom-6aad225146bd22689\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad225146d7d6035\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Wenn digitale und physische Welt zusammenkommen<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225146d7d6035{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225146d7d6035{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225146d7d6035{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225146d7d6035{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad225146ef53913\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Besonders interessant wird ein interaktives Einkaufserlebnis, wenn die digitale Experience nicht f\u00fcr sich allein steht. Ein Gewinn kann als Coupon auf dem Smartphone landen. Ein Produktquiz kann anschlie\u00dfend eine passende Empfehlung anzeigen. Eine Promotion kann Menschen zun\u00e4chst spielerisch aktivieren und danach direkt zur Aktionsfl\u00e4che f\u00fchren.<\/p>\n<p class=\"isSelectedEnd\">Beim <a href=\"https:\/\/screenable.io\/en\/blog\/edeka-hsv-volksparkfestival-gluecksrad\/\">EDEKA Gl\u00fccksrad auf dem HSV-Volksparkfestival<\/a> wurden beispielsweise digitale und physische Gewinne miteinander verbunden. Ein Teil der Preise wurde direkt vor Ort ausgegeben, andere Gewinne landeten als Aktionscode auf dem Smartphone und konnten sp\u00e4ter in der EDEKA App eingel\u00f6st werden. Die Aktivierung endete damit nicht am Screen, sondern f\u00fchrte in einen sp\u00e4teren Einkauf weiter.<\/p>\n<p>F\u00fcr den Lebensmittelhandel gehen wir im Beitrag <a href=\"https:\/\/screenable.io\/en\/blog\/supermarkt-gamification\/\">Supermarkt-Gamification<\/a> noch detaillierter auf solche Mechaniken, Couponing und technische Integration ein. Der Gedanke l\u00e4sst sich aber ebenso auf Shopping-Center, Markenstores, Pop-up-Fl\u00e4chen oder andere Verkaufsorte \u00fcbertragen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225146ef53913{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225146ef53913{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225146ef53913{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225146ef53913{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad2251473df\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1700406696137 thegem-custom-6aad2251473cd1425 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6aad2251477289819\" ><div class=\"vc_column-inner thegem-custom-inner-6aad22514772a\"><div class=\"wpb_wrapper thegem-custom-6aad2251477289819\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad2251478c99171\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Welche Aktivierungen passen zum Point of Sale?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad2251478c99171{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad2251478c99171{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad2251478c99171{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad2251478c99171{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad225147a379607\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Eine gute POS-Aktivierung muss schnell verst\u00e4ndlich sein. Kund:innen sind in der Regel nicht an den Verkaufsort gekommen, um zun\u00e4chst eine komplizierte Spielanleitung zu lesen. Deshalb funktionieren einfache Interaktionen oft besonders gut.<\/p>\n<p class=\"isSelectedEnd\">Digitale Gl\u00fccksr\u00e4der eignen sich f\u00fcr Promotions und Sofortgewinne. Quizze k\u00f6nnen Produktwissen vermitteln. Kurze Reaktions- oder Geschicklichkeitsspiele schaffen Aufmerksamkeit und Wettbewerb. Interaktive Produktberatungen k\u00f6nnen Kund:innen dabei helfen, aus mehreren Varianten eine passende Auswahl zu treffen.<\/p>\n<p class=\"isSelectedEnd\">Auch die Hardware sollte zur Situation passen. Ein Touchscreen eignet sich f\u00fcr einen festen Aktionspunkt, ein gro\u00dfes Display schafft Sichtbarkeit aus der Entfernung und das eigene Smartphone erm\u00f6glicht eine pers\u00f6nliche Experience ohne zus\u00e4tzliches Eingabeger\u00e4t.<\/p>\n<p>Mehr zu den M\u00f6glichkeiten zeigen wir auf unserer Seite zum <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/einkaufserlebnis\/\">interaktiven Einkaufserlebnis am Point of Sale<\/a>.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225147a379607{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225147a379607{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225147a379607{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225147a379607{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6aad225147d818221\" ><div class=\"vc_column-inner thegem-custom-inner-6aad225147d83\"><div class=\"wpb_wrapper thegem-custom-6aad225147d818221\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Customer loyalty\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad225148c86\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aad225148c787005\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aad22514900c9272\" ><div class=\"vc_column-inner thegem-custom-inner-6aad22514900f vc_custom_1753186389974\"><div class=\"wpb_wrapper thegem-custom-6aad22514900c9272\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad2251491c09466\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Vom Mitmachen zum n\u00e4chsten Schritt<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad2251491c09466{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad2251491c09466{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad2251491c09466{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad2251491c09466{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad2251493365454\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Der gr\u00f6\u00dfte Mehrwert entsteht h\u00e4ufig nach der eigentlichen Interaktion. Ein Spiel allein kann unterhalten, aber erst die Verbindung mit Produkt, Coupon oder Information macht daraus einen relevanten Bestandteil der Verkaufsaktivierung.<\/p>\n<p class=\"isSelectedEnd\">M\u00f6gliche n\u00e4chste Schritte sind ein digitaler Gutschein, eine Produktinformation, ein Aktionscode, eine Gewinnspielteilnahme oder ein Hinweis auf eine konkrete Fl\u00e4che im Store. Welche Variante sinnvoll ist, h\u00e4ngt vom Ziel ab.<\/p>\n<p>Auch die Messbarkeit sollte dazu passen. Spielstarts und Teilnahmen zeigen, wie stark die Aktivierung genutzt wurde. CTA-Klicks, ausgegebene Coupons oder Einl\u00f6sungen zeigen dagegen, ob aus der Interaktion eine weitere Handlung entstanden ist.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad2251493365454{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad2251493365454{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad2251493365454{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad2251493365454{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad2251497c6\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1700406696137 thegem-custom-6aad2251497b59872 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6aad225149b0f5331\" ><div class=\"vc_column-inner thegem-custom-inner-6aad225149b11\"><div class=\"wpb_wrapper thegem-custom-6aad225149b0f5331\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad225149ca91991\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Einkaufserlebnisse mit Screenable<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225149ca91991{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225149ca91991{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225149ca91991{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225149ca91991{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad225149e116792\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Bei <a href=\"https:\/\/screenable.io\/en\/\">Screenable<\/a> entwickeln wir Marketing Games und interaktive Markenerlebnisse f\u00fcr Verkaufsfl\u00e4chen, Promotions und Shopping-Center.<\/p>\n<p class=\"isSelectedEnd\">Gemeinsam mit unseren Kund:innen betrachten wir, wo die Aktivierung stattfinden soll, welche Produkte oder Botschaften im Mittelpunkt stehen und welcher n\u00e4chste Schritt sinnvoll ist. Daraus entsteht die passende Experience \u2013 vom digitalen Gl\u00fccksrad \u00fcber ein Produktquiz bis zur individuellen interaktiven Anwendung.<\/p>\n<p>Die Aktivierung kann \u00fcber Smartphone, Touchscreen oder gro\u00dfe Displays funktionieren und mit Gutscheinen, Produktinformationen oder weiteren Call-to-Actions verbunden werden.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225149e116792{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225149e116792{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad225149e116792{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad225149e116792{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6aad22514a1858203\" ><div class=\"vc_column-inner thegem-custom-inner-6aad22514a187\"><div class=\"wpb_wrapper thegem-custom-6aad22514a1858203\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/EDEKA_Wheel.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"EDEKA_Wheel\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/EDEKA_Wheel.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/EDEKA_Wheel-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/EDEKA_Wheel-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/EDEKA_Wheel-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/EDEKA_Wheel-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/07\/EDEKA_Wheel-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad22514b439\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aad22514b4245757\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aad22514b98f7352\" ><div class=\"vc_column-inner thegem-custom-inner-6aad22514b992 vc_custom_1753186389974\"><div class=\"wpb_wrapper thegem-custom-6aad22514b98f7352\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad22514bc151723\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Fazit<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad22514bc151723{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad22514bc151723{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad22514bc151723{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad22514bc151723{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad22514be519868\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Ein interaktives Einkaufserlebnis verbindet den physischen Verkaufsort mit digitaler Beteiligung. Kund:innen betrachten eine Aktion nicht nur, sondern k\u00f6nnen selbst etwas ausprobieren, entscheiden oder gewinnen.<\/p>\n<p class=\"isSelectedEnd\">Entscheidend ist dabei nicht, m\u00f6glichst viele digitale Elemente einzubauen. Gute POS-Aktivierungen sind einfach, passen zur Einkaufssituation und f\u00fchren sinnvoll zum n\u00e4chsten Schritt.<\/p>\n<p>So wird aus einer Verkaufsfl\u00e4che ein Touchpoint, an dem Marke, Produkt und Interaktion zusammenkommen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad22514be519868{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad22514be519868{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad22514be519868{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad22514be519868{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":29143,"menu_order":66,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32487","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Einkaufserlebnis mit Gamification: Ideen f\u00fcr den POS<\/title>\n<meta name=\"description\" content=\"Wie verbessert Gamification das Einkaufserlebnis? 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