{"id":32962,"date":"2023-11-24T12:31:46","date_gmt":"2023-11-24T11:31:46","guid":{"rendered":"https:\/\/screenable.io\/?page_id=32962"},"modified":"2026-09-02T10:03:10","modified_gmt":"2026-09-02T08:03:10","slug":"gamification-recruiting","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/blog\/gamification-recruiting\/","title":{"rendered":"Gamification Recruiting: Ideen f\u00fcr Jobmesse &#038; Employer Branding"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div id=\"vc_row-6aad227fd12c7\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753187233967 thegem-custom-6aad227fd126a583\">\n<style>\n#vc_row-6aad227fd12c7 p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aad227fd187b4276\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fd187d\"><div class=\"wpb_wrapper thegem-custom-6aad227fd187b4276\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd1f7d3304\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\">Gamification Recruiting<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd1f7d3304{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd1f7d3304{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd1f7d3304{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd1f7d3304{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd21e58342\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Spielerisch ins Gespr\u00e4ch mit Talenten<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd21e58342{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd21e58342{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd21e58342{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd21e58342{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad227fd293f\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aad227fd292c8514 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aad227fd2ee34576\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fd2ee6\"><div class=\"wpb_wrapper thegem-custom-6aad227fd2ee34576\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd30cb109\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Auf Jobmessen stehen viele Unternehmen vor derselben Herausforderung: Die richtigen Menschen sind vor Ort, aber der erste Kontakt entsteht nicht automatisch. Karriereflyer, Roll-ups und Stellenanzeigen liefern Informationen \u2013 einen einfachen Gespr\u00e4chseinstieg schaffen sie selten.<\/p>\n<p>Gamification Recruiting kann genau hier ansetzen. Ein Quiz, eine kleine Challenge oder ein interaktives Erlebnis gibt Interessent:innen einen konkreten Grund, stehen zu bleiben und mitzumachen. Das Spiel ersetzt dabei weder das Recruiting-Gespr\u00e4ch noch eine fundierte Personalauswahl. Es schafft einen niedrigschwelligen ersten Kontakt zur Arbeitgebermarke.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd30cb109{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd30cb109{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd30cb109{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd30cb109{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad227fd38f3\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753187300512 thegem-custom-6aad227fd38da4176 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aad227fd3f903711\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fd3f94\"><div class=\"wpb_wrapper thegem-custom-6aad227fd3f903711\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd424c3308\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was bedeutet Gamification Recruiting?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd424c3308{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd424c3308{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd424c3308{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd424c3308{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd44158731\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Gamification Recruiting beschreibt den Einsatz spielerischer Elemente im Recruiting und Employer Branding. Das kann entlang verschiedener Kontaktpunkte passieren \u2013 beispielsweise auf Jobmessen, bei Hochschulveranstaltungen, auf Karriereseiten oder innerhalb einer Recruiting-Kampagne.<\/p>\n<p class=\"isSelectedEnd\">F\u00fcr Screenable ist vor allem der Einsatz auf Job- und Karrieremessen interessant. Dort geht es weniger darum, Bewerber:innen spielerisch zu bewerten, sondern zun\u00e4chst Aufmerksamkeit, Beteiligung und Gespr\u00e4chsanl\u00e4sse zu schaffen.<\/p>\n<p class=\"isSelectedEnd\">Ein Unternehmensquiz kann beispielsweise Werte, Arbeitsbereiche oder Einstiegsm\u00f6glichkeiten vermitteln. Eine kurze Reaktionschallenge kann einen sichtbaren Aktionspunkt am Stand schaffen. Ein interaktiver St\u00e4rken- oder Interessen-Check kann Orientierung geben und anschlie\u00dfend zu passenden Informationen f\u00fchren.<\/p>\n<p>Wichtig ist die Abgrenzung: Eine unterhaltsame Challenge sollte nicht ohne fundierte Grundlage zur Bewertung von Pers\u00f6nlichkeit oder Eignung verwendet werden. Gamification ist im Recruiting besonders stark als Einstieg in die Candidate Experience \u2013 nicht als Ersatz f\u00fcr professionelle Auswahlverfahren.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd44158731{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd44158731{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd44158731{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd44158731{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aad227fd485b2625\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fd485e\"><div class=\"wpb_wrapper thegem-custom-6aad227fd485b2625\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Verweildauer.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Verweildauer\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Verweildauer.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Verweildauer-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Verweildauer-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Verweildauer-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Verweildauer-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Verweildauer-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad227fd5cbc\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aad227fd5caa5008 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aad227fd60957963\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fd6097\"><div class=\"wpb_wrapper thegem-custom-6aad227fd60957963\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd63038651\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Von der Aktivierung zum Recruiting-Gespr\u00e4ch<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd63038651{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd63038651{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd63038651{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd63038651{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd65432424\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Auf einer Jobmesse konkurrieren viele Arbeitgebermarken auf engem Raum um Aufmerksamkeit. Ein interaktiver Aktionspunkt kann die Hemmschwelle senken, einen Stand zu betreten. Besucher:innen m\u00fcssen nicht sofort wissen, welche Frage sie stellen m\u00f6chten. Sie k\u00f6nnen zun\u00e4chst mitmachen und kommen anschlie\u00dfend mit dem Recruiting-Team ins Gespr\u00e4ch.<\/p>\n<p class=\"isSelectedEnd\">Genau darin liegt der Unterschied zu einem allgemeinen <a href=\"https:\/\/screenable.io\/en\/blog\/spiele-messestand\/\">Messestand-Spiel<\/a>: Beim Recruiting sollte die Mechanik einen nachvollziehbaren Bezug zur Arbeitgebermarke, zu Berufsbildern oder Einstiegsm\u00f6glichkeiten haben.<\/p>\n<p class=\"isSelectedEnd\">Ein Quiz kann \u00fcberraschende Fakten \u00fcber das Unternehmen vermitteln. Ein \u201eWelcher Bereich passt zu deinen Interessen?\u201c-Check kann verschiedene T\u00e4tigkeitsfelder vorstellen, ohne daraus eine Eignungsentscheidung abzuleiten. Eine Highscore-Challenge kann wiederum bewusst nur als Eisbrecher dienen und den Stand aus der Distanz sichtbar machen.<\/p>\n<p>Auf unserer Seite zu <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/messestand\/\">Spielen f\u00fcr den Messestand<\/a> beschreibt die Stadtwerke Kiel AG eine interaktive Aktivierung als Aktionspunkt f\u00fcr den einfachen Gespr\u00e4chseinstieg auf Jobmessen. Genau dieser Einsatz ist f\u00fcr Recruiting-Gamification besonders passend.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd65432424{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd65432424{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd65432424{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd65432424{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad227fd6b24\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aad227fd6b141675 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aad227fd70226966\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fd7024\"><div class=\"wpb_wrapper thegem-custom-6aad227fd70226966\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd728e8648\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Welche Formate eignen sich?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd728e8648{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd728e8648{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd728e8648{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd728e8648{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd74ba3086\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Die beste Mechanik h\u00e4ngt davon ab, was die Zielgruppe \u00fcber das Unternehmen erfahren soll. Ein Recruiting-Quiz eignet sich gut, um Werte, Benefits oder Berufsfelder spielerisch zu vermitteln. Ein Interessen-Check kann Orientierung geben und anschlie\u00dfend passende Stellen oder Ausbildungswege zeigen. Eine kurze Challenge oder ein Reaktionsspiel funktioniert gut, wenn zun\u00e4chst Aufmerksamkeit und ein lockerer Einstieg im Mittelpunkt stehen.<\/p>\n<p class=\"isSelectedEnd\">Auch Gewinnmechaniken k\u00f6nnen eingesetzt werden. Dabei sollte der Gewinn nicht zum eigentlichen Grund f\u00fcr die Teilnahme werden. Ein kleines Give-away oder ein standbezogener Preis unterst\u00fctzt die Aktivierung, ohne die Arbeitgebermarke in den Hintergrund zu dr\u00e4ngen.<\/p>\n<p>Technisch kann die Experience \u00fcber Touchscreen, Tablet oder Smartphone laufen. Gerade bei stark frequentierten Jobmessen sollte der Einstieg m\u00f6glichst schnell sein und ohne App-Download funktionieren.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd74ba3086{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd74ba3086{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd74ba3086{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd74ba3086{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aad227fd79b62736\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fd79b8\"><div class=\"wpb_wrapper thegem-custom-6aad227fd79b62736\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Aufmerksamkeit.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Aufmerksamkeit\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Aufmerksamkeit.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Aufmerksamkeit-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Aufmerksamkeit-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Aufmerksamkeit-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Aufmerksamkeit-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Aufmerksamkeit-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad227fd8abb\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aad227fd8aad806 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aad227fd8e7c687\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fd8e7e\"><div class=\"wpb_wrapper thegem-custom-6aad227fd8e7c687\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd90e57540\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Kontakte und Ergebnisse sinnvoll messen<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd90e57540{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd90e57540{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd90e57540{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd90e57540{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fd931d2819\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Auch Recruiting-Gamification l\u00e4sst sich auswerten. Relevant k\u00f6nnen beispielsweise Spielstarts, abgeschlossene Teilnahmen, ausgew\u00e4hlte Themenbereiche oder Klicks auf weiterf\u00fchrende Stellenangebote sein.<\/p>\n<p class=\"isSelectedEnd\">Wenn Kontaktdaten erfasst werden, sollte das transparent und mit einem klaren Zweck geschehen. Eine freiwillige Kontaktm\u00f6glichkeit nach der Aktivierung ist etwas anderes als eine Registrierungspflicht vor dem Spiel. Je weniger H\u00fcrden vor der eigentlichen Experience liegen, desto leichter entsteht der erste Kontakt.<\/p>\n<p>Die interessanteste Kennzahl muss dabei nicht die Zahl der Spielstarts sein. F\u00fcr ein Recruiting-Team kann wichtiger sein, wie viele Gespr\u00e4che aus der Aktivierung entstehen oder wie h\u00e4ufig anschlie\u00dfend Stellenangebote und Karriereseiten aufgerufen werden.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd931d2819{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd931d2819{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fd931d2819{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fd931d2819{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad227fd98df\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aad227fd98cf9038 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aad227fd9de07532\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fd9de3\"><div class=\"wpb_wrapper thegem-custom-6aad227fd9de07532\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fda0497385\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Gamification Recruiting mit Screenable<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fda0497385{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fda0497385{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fda0497385{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fda0497385{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fda27d6871\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Bei <a href=\"https:\/\/screenable.io\/en\/\">Screenable<\/a> entwickeln wir interaktive Aktivierungen f\u00fcr Jobmessen, Recruiting-Events und Employer-Branding-Kampagnen. Gemeinsam mit unseren Kund:innen betrachten wir, welche Zielgruppe erreicht werden soll, welche Inhalte vermittelt werden sollen und wie aus der Aktivierung ein nat\u00fcrlicher Gespr\u00e4chseinstieg entstehen kann.<\/p>\n<p>Das Ergebnis kann ein Quiz, eine Challenge, ein Interessen-Check oder ein individuelles Marketing Game sein. Gestaltung, Inhalte und Interaktion werden an die Arbeitgebermarke angepasst und k\u00f6nnen mit weiterf\u00fchrenden Informationen oder Kontaktm\u00f6glichkeiten verbunden werden.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fda27d6871{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fda27d6871{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fda27d6871{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fda27d6871{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aad227fda7706530\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fda772\"><div class=\"wpb_wrapper thegem-custom-6aad227fda7706530\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Wirkungsvoll\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aad227fdb784\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aad227fdb7742897 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aad227fdbb595009\" ><div class=\"vc_column-inner thegem-custom-inner-6aad227fdbb5b\"><div class=\"wpb_wrapper thegem-custom-6aad227fdbb595009\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fdbdb09290\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Fazit<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fdbdb09290{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fdbdb09290{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fdbdb09290{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fdbdb09290{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aad227fdbfe41770\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Gamification Recruiting ist besonders stark, wenn es Menschen einen einfachen Einstieg in ein Unternehmen erm\u00f6glicht. Die Aktivierung schafft Aufmerksamkeit und Gespr\u00e4chsanl\u00e4sse \u2013 die eigentliche Beziehung entsteht danach im pers\u00f6nlichen Austausch.<\/p>\n<p>Deshalb sollte ein Recruiting-Game nicht versuchen, Bewerber:innen in wenigen Minuten zu beurteilen. Es sollte Neugier wecken, Orientierung geben und den ersten Schritt zum Gespr\u00e4ch leichter machen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fdbfe41770{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fdbfe41770{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aad227fdbfe41770{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aad227fdbfe41770{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":29143,"menu_order":67,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-32962","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamification Recruiting: Ideen f\u00fcr Jobmesse &amp; Employer Branding<\/title>\n<meta name=\"description\" content=\"So geht Gamification im Recruiting. Interaktive Ideen f\u00fcr Jobmessen, Employer Branding und einen einfachen Gespr\u00e4chseinstieg mit Talenten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screenable.io\/en\/blog\/gamification-recruiting\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamification Recruiting: Ideen f\u00fcr Jobmesse &amp; Employer Branding\" \/>\n<meta property=\"og:description\" content=\"So geht Gamification im Recruiting. 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