{"id":34132,"date":"2025-02-10T12:50:58","date_gmt":"2025-02-10T11:50:58","guid":{"rendered":"https:\/\/screenable.io\/?page_id=34132"},"modified":"2026-09-02T10:25:42","modified_gmt":"2026-09-02T08:25:42","slug":"event-gamification","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/blog\/event-gamification\/","title":{"rendered":"Event Gamification: Ideen, Beispiele &#038; Live-Aktivierungen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div id=\"vc_row-6aaa829edbdc8\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753188679907 thegem-custom-6aaa829edbd70436\">\n<style>\n#vc_row-6aaa829edbdc8 p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aaa829edc2bc5462\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa829edc2bf\"><div class=\"wpb_wrapper thegem-custom-6aaa829edc2bc5462\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829edc96f5996\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\"><b>Event Gamification<\/b><\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829edc96f5996{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829edc96f5996{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829edc96f5996{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829edc96f5996{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829edcb2f1109\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Wie aus Publikum aktive Teilnahme wird<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829edcb2f1109{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829edcb2f1109{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829edcb2f1109{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829edcb2f1109{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa829edcff9\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aaa829edcfea157 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-sm-offset-0 thegem-custom-6aaa829edd36c5380\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa829edd36e\"><div class=\"wpb_wrapper thegem-custom-6aaa829edd36c5380\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829edd50d9187\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Events schaffen etwas, das sich digital nur schwer nachbilden l\u00e4sst: Viele Menschen erleben im selben Moment dieselbe Situation. Genau darin liegt die St\u00e4rke von Event Gamification. Statt eine Marke nur auf einem Screen, Banner oder Sponsoring-Element zu zeigen, werden Besucher:innen selbst Teil der Aktivierung.<\/p>\n<p class=\"isSelectedEnd\">Sie beantworten Fragen, treten in einer Challenge gegeneinander an, drehen ein digitales Gl\u00fccksrad oder steuern ein Spiel \u00fcber das eigene Smartphone. Aus einem Sichtkontakt entsteht eine Handlung \u2013 und aus der Handlung kann ein gemeinsamer Markenmoment werden.<\/p>\n<p>Event Gamification ist deshalb nicht einfach \u201eein Spiel auf einer Veranstaltung\u201c. Entscheidend ist, wie gut die Interaktion in den Ablauf des Events passt und was anschlie\u00dfend passieren soll.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829edd50d9187{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829edd50d9187{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829edd50d9187{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829edd50d9187{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa829edd9f3\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753196608817 thegem-custom-6aaa829edd9e01553 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aaa829edddb68168\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa829edddb8\"><div class=\"wpb_wrapper thegem-custom-6aaa829edddb68168\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829eddf619979\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was ist Event Gamification?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829eddf619979{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829eddf619979{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829eddf619979{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829eddf619979{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829ede0d15602\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Event Gamification bezeichnet den Einsatz spielerischer Mechaniken auf Veranstaltungen, Promotions, Sportevents oder anderen Live-Formaten. Typische Beispiele sind Quizze, Reaktionsspiele, Highscore-Challenges, digitale Gl\u00fccksr\u00e4der oder Multiplayer-Games.<\/p>\n<p class=\"isSelectedEnd\">Die Besonderheit gegen\u00fcber einer reinen Online-Kampagne liegt im gemeinsamen Moment. Menschen befinden sich bereits an einem Ort, es gibt eine bestehende Dramaturgie und h\u00e4ufig auch Screens, Moderation oder Wartezeiten, die sich f\u00fcr eine Aktivierung nutzen lassen.<\/p>\n<p class=\"isSelectedEnd\">Dabei muss die Mechanik nicht kompliziert sein. Gerade auf Events funktionieren Formate gut, die innerhalb weniger Sekunden verstanden werden. Ein QR-Code f\u00fchrt direkt zur Teilnahme, ein Buzzer startet eine Challenge oder ein gro\u00dfer Screen zeigt sofort, was zu tun ist.<\/p>\n<p>Wer zun\u00e4chst die Grundlagen verstehen m\u00f6chte, findet sie in unserem Beitrag zu <a href=\"https:\/\/screenable.io\/en\/blog\/gamification\/\">Gamification<\/a>.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ede0d15602{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ede0d15602{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ede0d15602{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ede0d15602{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aaa829ede43e9646\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa829ede441\"><div class=\"wpb_wrapper thegem-custom-6aaa829ede43e9646\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Positive branding\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa829edf71c\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aaa829edf7093782 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aaa829edfb102490\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa829edfb13\"><div class=\"wpb_wrapper thegem-custom-6aaa829edfb102490\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829edfd276269\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Der richtige Moment ist wichtiger als das gr\u00f6\u00dfte Spiel<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829edfd276269{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829edfd276269{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829edfd276269{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829edfd276269{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829edfeac7494\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Eine gute Event-Aktivierung setzt dort an, wo Aufmerksamkeit ohnehin vorhanden ist. Das kann eine Halbzeitpause, der Einlass, eine Wartephase, eine Promotionfl\u00e4che oder ein Programmpunkt sein. Statt erst ein Publikum aufbauen zu m\u00fcssen, nutzt die Aktivierung einen vorhandenen Moment.<\/p>\n<p class=\"isSelectedEnd\">Beim <a href=\"https:\/\/screenable.io\/en\/blog\/doppelherz-arena-quiz-sg-flensburg-handewitt\/\">Doppelherz Arena Quiz<\/a> bei der SG Flensburg-Handewitt geschieht genau das. In der Halbzeit erscheint ein QR-Code auf der Anzeigefl\u00e4che, das Quiz \u00f6ffnet sich direkt auf dem Smartphone und 500 bis 800 Personen spielen pro Heimspiel gleichzeitig mit. \u00dcber zwei Saisons kamen so rund 17.000 Teilnahmen zusammen.<\/p>\n<p class=\"isSelectedEnd\">Beim <a href=\"https:\/\/screenable.io\/en\/blog\/edeka-hsv-volksparkfestival-gluecksrad\/\">EDEKA Gl\u00fccksrad auf dem HSV-Volksparkfestival<\/a> war die Situation v\u00f6llig anders. Dort ging es darum, zwischen vielen Angeboten auf dem Festivalgel\u00e4nde einen sichtbaren Aktionspunkt zu schaffen. 462 Personen drehten insgesamt 532 Mal am digitalen Gl\u00fccksrad. Ein Teil der Gewinne wurde direkt ausgegeben, andere Gewinne wurden als Aktionscode auf das Smartphone \u00fcbertragen und konnten sp\u00e4ter in der EDEKA App eingel\u00f6st werden.<\/p>\n<p>Beide Beispiele nutzen Gamification, aber mit unterschiedlichen Aufgaben. In der Arena geht es um einen gemeinsamen Sponsoring-Moment. Auf dem Festival verbindet das Gl\u00fccksrad Aufmerksamkeit, Gewinn und einen sp\u00e4teren Kontakt mit der Marke.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829edfeac7494{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829edfeac7494{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829edfeac7494{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829edfeac7494{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-youtube gem-wrapbox gem-wrapbox-style-no-style rounded-corners gem-wrapbox-position-below\" style=\"width: 100%;\"><div class=\"gem-wrapbox-inner gem-ratio-style\" style=\"padding-top: 56.25%\"><iframe class=\"gem-wrapbox-element img-responsive\" width=\"100%\" height=\"300\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" src=\"\/\/www.youtube.com\/embed\/n4Lxr1JFopc?rel=0&amp;wmode=opaque\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa829ee03c4\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aaa829ee03b78659 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aaa829ee07279260\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa829ee0729\"><div class=\"wpb_wrapper thegem-custom-6aaa829ee07279260\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829ee08cf482\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Technik, Einstieg und Call-to-Action<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee08cf482{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee08cf482{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee08cf482{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee08cf482{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829ee0a3e9689\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Welche Technik sinnvoll ist, h\u00e4ngt vom Veranstaltungskontext ab. Ein Touchscreen eignet sich, wenn einzelne Besucher:innen nacheinander spielen. Buzzer oder physische Buttons funktionieren gut f\u00fcr kurze Duelle und Reaktionsspiele. Das eigene Smartphone ist besonders interessant, wenn viele Menschen gleichzeitig teilnehmen sollen oder wenn die Experience nach der Veranstaltung digital weitergehen soll.<\/p>\n<p class=\"isSelectedEnd\">Eine eigene App ist daf\u00fcr oft nicht notwendig. Browserbasierte Anwendungen k\u00f6nnen direkt \u00fcber einen QR-Code gestartet werden. Je geringer die Einstiegsh\u00fcrde, desto besser passt die Aktivierung zu einer spontanen Situation.<\/p>\n<p class=\"isSelectedEnd\">Ebenso wichtig ist der Abschluss. Nach dem Spiel kann ein Gewinn erscheinen, ein Coupon ausgespielt, eine Produktinformation ge\u00f6ffnet oder ein Kontakt angeboten werden. Das Game erzeugt den Moment \u2013 der passende n\u00e4chste Schritt verbindet ihn mit dem Marketingziel.<\/p>\n<p>Mehr zu den unterschiedlichen M\u00f6glichkeiten zeigen wir unter <a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/event-aktivierung\/\">Event activation<\/a> und <a href=\"https:\/\/screenable.io\/en\/funktionsweise\/\">How it works<\/a>.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee0a3e9689{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee0a3e9689{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee0a3e9689{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee0a3e9689{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa829ee0ed5\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aaa829ee0ec96665 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 vc_col-sm-offset-0 thegem-custom-6aaa829ee12125067\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa829ee1213\"><div class=\"wpb_wrapper thegem-custom-6aaa829ee12125067\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829ee13ad9884\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was l\u00e4sst sich bei Event Gamification messen?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee13ad9884{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee13ad9884{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee13ad9884{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee13ad9884{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829ee1512606\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Digitale Aktivierungen machen mehr sichtbar als nur gesch\u00e4tzte Reichweite. Je nach Format lassen sich Spielstarts, abgeschlossene Teilnahmen, Ergebnisse, Highscores, Antwortverhalten oder die Zahl aktiver Teilnehmer:innen erfassen.<\/p>\n<p class=\"isSelectedEnd\">Wird die Aktivierung mit einem weiteren Schritt verbunden, k\u00f6nnen auch CTA-Klicks, Kontakte, Leads oder Coupon-Einl\u00f6sungen relevant werden. Welche Kennzahl sinnvoll ist, h\u00e4ngt vom Ziel ab. Bei einem Arena-Quiz kann die Zahl der gleichzeitig aktiven Personen besonders aussagekr\u00e4ftig sein. Bei einer Promotion kann der \u00dcbergang vom Spiel zum Coupon wichtiger werden.<\/p>\n<p>Deshalb geh\u00f6rt die Messbarkeit bereits in die Konzeption und nicht erst in die Auswertung nach dem Event.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee1512606{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee1512606{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee1512606{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee1512606{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa829ee19bd\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aaa829ee19b15788 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aaa829ee1d056221\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa829ee1d07\"><div class=\"wpb_wrapper thegem-custom-6aaa829ee1d056221\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829ee1e9d9944\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Event Gamification mit Screenable<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee1e9d9944{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee1e9d9944{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee1e9d9944{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee1e9d9944{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829ee20051582\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Bei <a href=\"https:\/\/screenable.io\/en\/\">Screenable<\/a> entwickeln wir Marketing Games und interaktive Markenerlebnisse f\u00fcr Veranstaltungen, Sponsoring-Aktivierungen und Promotions. Gemeinsam mit unseren Kund:innen betrachten wir zun\u00e4chst den Ablauf des Events, die Zielgruppe und das gew\u00fcnschte Ergebnis.<\/p>\n<p>Daraus entsteht die passende Interaktion \u2013 vom Live-Quiz \u00fcber ein digitales Gl\u00fccksrad bis zum individuell entwickelten Game mit Smartphone, Touchscreen oder Buzzer. Entscheidend ist nicht, m\u00f6glichst viel Technik auf eine Veranstaltung zu bringen. Entscheidend ist, einen Moment zu finden, in dem Menschen gerne mitmachen und die Marke sinnvoll Teil des Erlebnisses wird.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee20051582{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee20051582{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee20051582{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee20051582{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<div class=\"gem-youtube gem-wrapbox gem-wrapbox-style-no-style rounded-corners gem-wrapbox-position-below\" style=\"width: 100%;\"><div class=\"gem-wrapbox-inner gem-ratio-style\" style=\"padding-top: 56.25%\"><iframe class=\"gem-wrapbox-element img-responsive\" width=\"100%\" height=\"300\" allowfullscreen=\"allowfullscreen\" frameborder=\"0\" scrolling=\"no\" marginheight=\"0\" marginwidth=\"0\" src=\"\/\/www.youtube.com\/embed\/5q-rWeJBjO0?rel=0&amp;wmode=opaque\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa829ee2496\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aaa829ee248a2583 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aaa829ee28085795\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa829ee280a\"><div class=\"wpb_wrapper thegem-custom-6aaa829ee28085795\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829ee299f1808\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Fazit<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee299f1808{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee299f1808{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee299f1808{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee299f1808{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa829ee2b036735\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p class=\"isSelectedEnd\">Event Gamification macht aus passiver Sichtbarkeit aktive Beteiligung. Besonders gut funktioniert sie, wenn Spielmechanik, Veranstaltung und n\u00e4chster Schritt zusammenpassen.<\/p>\n<p class=\"isSelectedEnd\">Die zentrale Frage lautet deshalb nicht: Welches Spiel k\u00f6nnen wir aufstellen?<\/p>\n<p>Sondern: <strong>Was sollen Besucher:innen in diesem Moment erleben \u2013 und was soll danach passieren?<\/strong><\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee2b036735{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee2b036735{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa829ee2b036735{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa829ee2b036735{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":29143,"menu_order":69,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-34132","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Event Gamification: Ideen, Beispiele &amp; Live-Aktivierungen<\/title>\n<meta name=\"description\" content=\"Was ist Event Gamification? 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