{"id":35664,"date":"2026-08-10T11:28:19","date_gmt":"2026-08-10T09:28:19","guid":{"rendered":"https:\/\/screenable.io\/?page_id=35664"},"modified":"2026-08-26T14:33:27","modified_gmt":"2026-08-26T12:33:27","slug":"lead-generierung-messestand-player-count-statt-footfall","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/blog\/lead-generierung-messestand-player-count-statt-footfall\/","title":{"rendered":"Lead Generierung Messestand: Player Count statt Footfall"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div id=\"vc_row-6a97d2f913b06\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753182743536 thegem-custom-6a97d2f913a827919\">\n<style>\n#vc_row-6a97d2f913b06 p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97d2f9143bc1879\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f9143c0\"><div class=\"wpb_wrapper thegem-custom-6a97d2f9143bc1879\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f914ca24938\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\">Impressions gewinnen keine Deals<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f914ca24938{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f914ca24938{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f914ca24938{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f914ca24938{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f914fb06303\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Warum du am Messestand Player Count statt Besucherzahlen messen solltest<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f914fb06303{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f914fb06303{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f914fb06303{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f914fb06303{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97d2f9158b9\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a97d2f9158a04958\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97d2f915e421844\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f915e45\"><div class=\"wpb_wrapper thegem-custom-6a97d2f915e421844\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f9160c91962\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Die Zahl in deiner Post-Messe-Pr\u00e4sentation l\u00fcgt dich an.<\/p>\n<p>Nicht b\u00f6swillig. Aber sie erz\u00e4hlt dir etwas, das sich nach Ergebnis anf\u00fchlt, obwohl es keines ist. Footfall, also die Anzahl der Menschen, die an deinem Stand vorbeigegangen sind, und Impressions, also wie oft dein Stand oder dein Screen gesehen wurde, sind die beliebtesten Kennzahlen im Messemarketing. Und sie sind beliebt aus einem einzigen Grund: Sie sind leicht zu erheben und gut aussehend in einer Folie. Ob jemand, der zwei Sekunden auf dein Display geschaut hat, jemals kaufen w\u00fcrde, verraten sie dir nicht.<\/p>\n<p>Dieser Artikel erkl\u00e4rt, warum Player Count die ehrlichere Kennzahl ist, wie du sie erhebst und was du stattdessen in deine n\u00e4chste Auswertung schreibst.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f9160c91962{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f9160c91962{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f9160c91962{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f9160c91962{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97d2f916865\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a97d2f9168513532 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a97d2f916e457631\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f916e48\"><div class=\"wpb_wrapper thegem-custom-6a97d2f916e457631\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f9170c52369\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Warum es Attention-Metriken \u00fcberhaupt gibt<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f9170c52369{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f9170c52369{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f9170c52369{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f9170c52369{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f9173144937\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Impressions wurden nicht f\u00fcr Messen erfunden. Sie kamen aus Kan\u00e4len, wo echtes Verhalten schlicht nicht messbar war: Plakatw\u00e4nde, TV-Spots, Printanzeigen. Weil niemand wissen konnte, wer wirklich hingeschaut hatte, z\u00e4hlte man Aug\u00e4pfel als Proxy. Das war kein Fehler, es war das Beste, was damals m\u00f6glich war.<\/p>\n<p>Auf einer Messe gilt diese Einschr\u00e4nkung nicht mehr. Du kannst messen, wer aktiv etwas getan hat. Du kannst wissen, wer gespielt, geklickt, sich eingetragen hat. Footfall als prim\u00e4re Kennzahl zu verwenden ist damit keine technische Notwendigkeit mehr, sondern eine Entscheidung. Wer heute noch Besucherzahlen als Erfolgsnachweis pr\u00e4sentiert, hat sich f\u00fcr den bequemen Weg entschieden, nicht f\u00fcr den informativen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f9173144937{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f9173144937{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f9173144937{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f9173144937{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a97d2f9178752669\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f917878\"><div class=\"wpb_wrapper thegem-custom-6a97d2f9178752669\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Customer loyalty\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Kundenbindung-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97d2f919850\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183130142 thegem-custom-6a97d2f9198342416\"><div class=\"wpb_column vc_column_container vc_col-sm-10 thegem-custom-6a97d2f919c309282\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f919c32\"><div class=\"wpb_wrapper thegem-custom-6a97d2f919c309282\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f919df88527\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Mitmachen kostet Aufwand, und das ist gut so<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f919df88527{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f919df88527{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f919df88527{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f919df88527{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f919f852887\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Hier liegt der eigentliche Unterschied zwischen Aufmerksamkeit und Teilnahme.<\/p>\n<p>Jemand, der an deinem Stand vorbeil\u00e4uft, hat nichts investiert. Null Sekunden, null Entscheidung, null Signal. Jemand, der sein Smartphone z\u00fcckt, einen QR-Code scannt und ein Spiel spielt, hat sich aktiv daf\u00fcr entschieden. Dieser kleine Aufwand ist genau das, was einen Player Count n\u00e4her an einen Lead bringt als jede Impression-Zahl.<\/p>\n<p><a href=\"https:\/\/screenable.io\/en\/blog\/event-gamification\/\">Event Gamification<\/a>\u00a0nutzt genau diesen Mechanismus: Wer mitmacht, zeigt echtes Interesse. Wer vorbeil\u00e4uft, tut das vielleicht auch, aber du wei\u00dft es nicht. Screenables Phone-as-Controller-Prinzip macht Teilnahme dabei so einfach wie m\u00f6glich: QR-Code scannen, sofort spielen, kein App-Download, keine Registrierung. Der Einstieg ist niedrigschwellig, aber er ist trotzdem ein Einstieg. Und dieser Unterschied ist messbar.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f919f852887{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f919f852887{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f919f852887{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f919f852887{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97d2f91a49c\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a97d2f91a48a7857 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a97d2f91a9256896\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f91a927\"><div class=\"wpb_wrapper thegem-custom-6a97d2f91a9256896\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f91aae31061\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Wie ein Smartphone-gesteuertes Spiel am Stand funktioniert<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91aae31061{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91aae31061{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91aae31061{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91aae31061{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f91acdb6242\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>F\u00fcr alle, die das zum ersten Mal h\u00f6ren: Ein individuell gestaltetes Spiel l\u00e4uft auf einem gro\u00dfen Screen oder einer LED-Wand am\u00a0<a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/messestand\/\">the exhibition stand<\/a>. Besucher scannen einen QR-Code mit ihrem eigenen Handy, das dann zum Controller wird. Kein Ger\u00e4t, das du ausgibst. Keine App. Direkt im Browser.<\/p>\n<p>Nach dem Spiel landet ein Call-to-Action auf dem Handy des Spielers, zum Beispiel ein Angebot, ein Download oder eine Kontaktabfrage. Das ist der Moment, in dem aus einem Player ein Lead werden kann. Wer mehr Spieler gleichzeitig einbinden will, kann auf ein Mobile-Only-Format setzen, bei dem unbegrenzt viele Personen parallel spielen. Wer ein physisches Element bevorzugt, kann Buzzer oder Joysticks erg\u00e4nzen. Die Grundlogik bleibt dieselbe: Interaktion, die sich messen l\u00e4sst. Mehr dazu erkl\u00e4rt die\u00a0<a href=\"https:\/\/screenable.io\/en\/funktionsweise\/\">Funktionsweise-Seite<\/a>\u00a0von Screenable.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91acdb6242{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91acdb6242{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91acdb6242{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91acdb6242{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a97d2f91b2a28601\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f91b2a5\"><div class=\"wpb_wrapper thegem-custom-6a97d2f91b2a28601\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Trade fair\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97d2f91c32e\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a97d2f91c3174473\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97d2f91c6ac6096\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f91c6af\"><div class=\"wpb_wrapper thegem-custom-6a97d2f91c6ac6096\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f91c858142\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>F\u00fcnf Kennzahlen, die dir Footfall nie geben kann<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91c858142{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91c858142{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91c858142{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91c858142{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f91c9de5617\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Das hier ist der Teil, den du deinem Standteam mitgeben kannst.<\/p>\n<p>Player Count ist die direkte Alternative zu Footfall. Jeder Spieler hat aktiv entschieden mitzumachen, und das ist ein Signal, das Footfall nie liefert. Completion Rate zeigt, wie viele Spieler das Spiel zu Ende gespielt haben. Wer abbricht, war vielleicht nur neugierig. Wer durchh\u00e4lt, ist engagiert, und eine hohe Completion Rate ist ein gutes Zeichen f\u00fcr echte Markenrelevanz. CTA-Conversion misst, wie viele Spieler nach dem Spiel auf den Call-to-Action getippt haben: das ist der \u00dcbergang von Spieler zu potenziellem Kontakt.<\/p>\n<p>Die Zahl, die am n\u00e4chsten an deiner Pipeline liegt, ist die Lead Capture Rate. Sie zeigt, wie viele Personen tats\u00e4chlich Kontaktdaten hinterlassen haben. Bei\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/spiele-messestand\/\">Gamification am Messestand<\/a>\u00a0geh\u00f6rt sie ganz oben in die Post-Messe-Auswertung. Dazu kommen Dwell Time und Repeat Plays: Sie zeigen, wie lange Besucher wirklich mit deinem Stand interagiert haben, nicht nur, wie lange sie in der N\u00e4he standen. Wer zweimal spielt, ist ein deutlich w\u00e4rmerer Kontakt als jemand, der einmal vorbeigegangen ist. Alle f\u00fcnf Zahlen lassen sich direkt aus einer Screenable-Aktivierung auslesen, kein Sch\u00e4tzen, kein Hochrechnen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91c9de5617{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91c9de5617{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91c9de5617{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91c9de5617{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97d2f91cf81\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1784200112509 thegem-custom-6a97d2f91cf6f1681 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a97d2f91d30a1979\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f91d30c\"><div class=\"wpb_wrapper thegem-custom-6a97d2f91d30a1979\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f91d4b32190\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>EDEKA Nord: Von Passanten zu Spielern<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91d4b32190{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91d4b32190{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91d4b32190{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91d4b32190{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f91d6314359\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>EDEKA Nord hat mit Screenable eine Sponsoring-Aktivierung umgesetzt, die diesen Gedanken konkret macht. Der entscheidende Shift war nicht, dass ein Spiel hinzugekommen ist. Es war, dass der Erfolgsma\u00dfstab sich ver\u00e4ndert hat: weg von \u201ewie viele Leute sind vorbeigegangen&#8220; hin zu \u201ewie viele Leute haben etwas getan.&#8220;<\/p>\n<p>Das klingt nach einer kleinen Verschiebung, aber es \u00e4ndert alles. Der Bericht danach ist kein Impressions-Sch\u00e4tzwert mehr, sondern eine echte Zahl von Menschen, die aktiv teilgenommen haben. Dasselbe Prinzip funktioniert \u00fcbrigens nicht nur auf Messen, wie das\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/einkaufserlebnis\/\">Einkaufserlebnis<\/a>\u00a0am Point of Sale zeigt: Wer einen Screen aufstellt und Passanten zum Spielen einl\u00e4dt, misst Teilnahme statt Laufkundschaft.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91d6314359{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91d6314359{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91d6314359{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91d6314359{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a97d2f91d9879480\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f91d989\"><div class=\"wpb_wrapper thegem-custom-6a97d2f91d9879480\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Event\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97d2f91ee96\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a97d2f91ee801976\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97d2f91f26989\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f91f26b\"><div class=\"wpb_wrapper thegem-custom-6a97d2f91f26989\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f91f4292920\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Footfall ist jetzt eine Entscheidung<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91f4292920{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91f4292920{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91f4292920{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91f4292920{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f91f5ae7019\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Wenn du ehrlich bist, haben die meisten Aussteller Besucherzahlen nicht gemessen, weil sie die beste Kennzahl waren. Sie haben sie gemessen, weil sie die einfachste waren.<\/p>\n<p>Das ist heute keine Ausrede mehr. Die Technologie, um echte Teilnahme zu messen, ist verf\u00fcgbar. Wer trotzdem mit Footfall-Zahlen in die Nachbesprechung geht, hat sich aktiv daf\u00fcr entschieden. F\u00fcr deine n\u00e4chste Messe: Definiere Player Count als prim\u00e4re Kennzahl. Footfall bleibt Kontext, aber nicht die Headline. Welche Spielformate sich f\u00fcr deinen Stand eignen, zeigt\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/spiele-messestand\/\">Spiele Messestand<\/a>\u00a0als guter Einstieg.<\/p>\n<p>Die Zahl, die in deiner Folie steht, sollte die sein, die dir etwas \u00fcber echtes Interesse verr\u00e4t. Alles andere ist Dekoration.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91f5ae7019{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91f5ae7019{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91f5ae7019{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91f5ae7019{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97d2f91fa71\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a97d2f91fa5e530\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97d2f91fdd08587\" ><div class=\"vc_column-inner thegem-custom-inner-6a97d2f91fdd2\"><div class=\"wpb_wrapper thegem-custom-6a97d2f91fdd08587\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f91ff775667\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Sources<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91ff775667{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91ff775667{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f91ff775667{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f91ff775667{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97d2f92010a3226\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<ul>\n<li>Screenable, Projektreferenz EDEKA Nord, interne Projektdaten (2024)<\/li>\n<li>Screenable, Funktionsweise Phone-as-Controller:\u00a0<a href=\"https:\/\/screenable.io\/en\/funktionsweise\/\">screenable.io\/funktionsweise<\/a><\/li>\n<li>Screenable, Einsatzbereich Messestand:\u00a0<a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/messestand\/\">screenable.io\/einsatzbereiche\/messestand<\/a><\/li>\n<\/ul>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f92010a3226{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f92010a3226{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97d2f92010a3226{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97d2f92010a3226{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":29143,"menu_order":75,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35664","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lead Generierung Messestand: Player Count statt Footfall<\/title>\n<meta name=\"description\" content=\"Warum Player Count die bessere Kennzahl f\u00fcr Messestand-Gamification ist. Echte Teilnahme statt Impressions messen und Leads generieren.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screenable.io\/en\/blog\/lead-generierung-messestand-player-count-statt-footfall\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lead Generierung Messestand: Player Count statt Footfall\" \/>\n<meta property=\"og:description\" content=\"Warum Player Count die bessere Kennzahl f\u00fcr Messestand-Gamification ist. 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