{"id":35781,"date":"2026-08-22T10:18:04","date_gmt":"2026-08-22T08:18:04","guid":{"rendered":"https:\/\/screenable.io\/?page_id=35781"},"modified":"2026-08-25T16:11:22","modified_gmt":"2026-08-25T14:11:22","slug":"science-comes-to-town-wissenschaftskommunikation","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/blog\/science-comes-to-town-wissenschaftskommunikation\/","title":{"rendered":"Wissenschaftskommunikation f\u00fcr Science Comes to Town"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div id=\"vc_row-6a8e682064c70\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753182743536 thegem-custom-6a8e682064c13392\">\n<style>\n#vc_row-6a8e682064c70 p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a8e68206526e6566\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e682065271\"><div class=\"wpb_wrapper thegem-custom-6a8e68206526e6566\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e682065a489146\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\">Science Comes to Town<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e682065a489146{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e682065a489146{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e682065a489146{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e682065a489146{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e682065d4e2863\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Wissenschaftskommunikation Kieler Woche 2026<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e682065d4e2863{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e682065d4e2863{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e682065d4e2863{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e682065d4e2863{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a8e68206669e\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a8e6820666852820\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a8e682066ce91128\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e682066ced\"><div class=\"wpb_wrapper thegem-custom-6a8e682066ce91128\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e682066fcc6242\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Wissenschaft findet meist hinter Laborw\u00e4nden statt, weit weg vom Alltag der meisten Menschen. Die interaktive \u00d6ffentlichkeitskampagne Science Comes to Town zur Kieler Woche 2026 wollte genau diese Distanz \u00fcberbr\u00fccken. Mit 22 Stelen im Stadtgebiet, QR-Codes, einer Kinder-Stadtrallye und interaktiven Zukunftsvisionen wurde Forschung dorthin gebracht, wo die Menschen ohnehin unterwegs waren. Das Ergebnis: \u00fcber 500 gescannte QR-Codes und 84 eingereichte Zukunftsvisionen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e682066fcc6242{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e682066fcc6242{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e682066fcc6242{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e682066fcc6242{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a8e682067826\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a8e68206780d5865 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a8e682067ee35524\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e682067ee6\"><div class=\"wpb_wrapper thegem-custom-6a8e682067ee35524\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e6820681da7143\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>TL;DR<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820681da7143{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820681da7143{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820681da7143{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820681da7143{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e6820684543607\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<ul>\n<li><a href=\"https:\/\/sciencecomestotown.eu\/\">Science Comes to Town<\/a> verteilte zur Kieler Woche 2026 \u00fcber das gesamte Kieler Stadtgebiet 22 Stelen mit Alltagsfragen zur Wissenschaft.<\/li>\n<li>QR-Codes an den Stelen lieferten Antworten und passende Veranstaltungshinweise direkt aufs Handy.<\/li>\n<li>Eine Kinder-Stadtrallye machte Forschung spielerisch erlebbar, ohne Lerndruck.<\/li>\n<li>84 Besucher:innen formulierten eigene Zukunftsvisionen an die Wissenschaft, ein Format, das aktive Beteiligung statt passiven Konsum verlangte.<\/li>\n<li>Die Kampagne zeigt: Wissenschaftskommunikation funktioniert, wenn sie neugierig macht statt zu belehren.<\/li>\n<\/ul>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820684543607{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820684543607{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820684543607{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820684543607{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a8e682068a667096\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e682068a69\"><div class=\"wpb_wrapper thegem-custom-6a8e682068a667096\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"1710\" height=\"2560\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5425-Kopie-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"SCTT Rathaus\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5425-Kopie-scaled.jpg 1710w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5425-Kopie-94x140.jpg 94w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5425-Kopie-200x300.jpg 200w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5425-Kopie-100x150.jpg 100w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5425-Kopie-768x1150.jpg 768w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5425-Kopie-1026x1536.jpg 1026w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5425-Kopie-1368x2048.jpg 1368w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5425-Kopie-8x12.jpg 8w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a8e682069ed5\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183130142 thegem-custom-6a8e682069eb81383\"><div class=\"wpb_column vc_column_container vc_col-sm-10 thegem-custom-6a8e68206a4f8431\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e68206a4fc\"><div class=\"wpb_wrapper thegem-custom-6a8e68206a4f8431\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e68206a7d23081\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Wie hat die Kampagne Wissenschaft in den Alltag geholt?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206a7d23081{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206a7d23081{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206a7d23081{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206a7d23081{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e68206aa537897\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Der Kern der Kampagne waren 22 Stelen, verteilt \u00fcber das gesamte Kieler Stadtgebiet. An jeder Stele begegneten Passant:innen einer \u00fcberraschenden Alltagsfrage, die direkt zu aktueller Forschung f\u00fchrte. Ein Beispiel: \u201eGab es eigentlich schon Patchworkfamilien in der Steinzeit?&#8220; Diese Fragen waren bewusst so gew\u00e4hlt, dass sie neugierig machen, ohne einzusch\u00fcchtern. Sie kn\u00fcpfen an Themen an, die jeder kennt, und \u00f6ffnen von dort aus die T\u00fcr zu Forschungsfeldern, mit denen man sich sonst kaum besch\u00e4ftigt.<\/p>\n<p>Wer die Antwort wissen wollte, musste nur den QR-Code an der Stele scannen. Zus\u00e4tzlich zur eigentlichen Antwort erhielten die Besucher:innen direkt passende Veranstaltungshinweise von Science Comes to Town aufs Handy. So wurde aus einem kurzen Moment der Neugier auf der Stra\u00dfe ein m\u00f6glicher n\u00e4chster Schritt hin zu einer echten Veranstaltung.<\/p>\n<p>Das Prinzip dahinter ist dasselbe, das auch bei\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/event-gamification\/\">Event Gamification<\/a>\u00a0funktioniert: Eine niedrigschwellige Aktion, also QR-Code scannen, reicht aus, um Menschen aus dem passiven Vorbeigehen in aktive Beteiligung zu bringen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206aa537897{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206aa537897{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206aa537897{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206aa537897{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a8e68206b2b1\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a8e68206b2996218 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a8e68206b8c22790\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e68206b8c6\"><div class=\"wpb_wrapper thegem-custom-6a8e68206b8c22790\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e68206bbc31341\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was hat die Kinder-Stadtrallye besonders gemacht?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206bbc31341{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206bbc31341{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206bbc31341{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206bbc31341{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e68206be567925\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Wissenschaft zug\u00e4nglich zu machen bedeutet auch, die j\u00fcngste Zielgruppe nicht zu vergessen. F\u00fcr Kinder wurde die Kampagne deshalb um eine eigene Stadtrallye erg\u00e4nzt. An jeder der 22 Stelen konnten kleine Forscher:innen einen Teil eines geheimen L\u00f6sungstiers entdecken und auf einer Postkarte ausmalen. Wer alle Teile gesammelt hatte, kannte am Ende das vollst\u00e4ndige R\u00e4tseltier.<\/p>\n<p>Dieses Format verband Bewegung durch die Stadt, kindliche Entdeckerfreude und einen ersten Kontakt mit dem Thema Forschung. Ganz ohne erhobenen Zeigefinger.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206be567925{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206be567925{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206be567925{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206be567925{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a8e68206c40a8878\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e68206c40d\"><div class=\"wpb_wrapper thegem-custom-6a8e68206c40a8878\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"1614\" height=\"870\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/header_stadtrallye.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"SCTT Stadtrallye\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/header_stadtrallye.jpg 1614w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/header_stadtrallye-140x75.jpg 140w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/header_stadtrallye-300x162.jpg 300w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/header_stadtrallye-150x81.jpg 150w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/header_stadtrallye-768x414.jpg 768w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/header_stadtrallye-1536x828.jpg 1536w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/header_stadtrallye-18x10.jpg 18w\" sizes=\"(max-width: 1614px) 100vw, 1614px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a8e68206d435\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a8e68206d4147122\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a8e68206da747692\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e68206da78\"><div class=\"wpb_wrapper thegem-custom-6a8e68206da747692\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e68206dd847616\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Wie wurden Besucher:innen aktiv in die Kampagne einbezogen?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206dd847616{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206dd847616{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206dd847616{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206dd847616{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e68206e04e8708\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ein zentraler Gedanke der Kampagne war es, den Dialog nicht nur in eine Richtung zu f\u00fchren. Deshalb wurden alle Besucher:innen der Kieler Woche eingeladen, ihre eigenen W\u00fcnsche und Hoffnungen an die Wissenschaft zu formulieren, \u00fcber interaktive Zukunftsvisionen, die online zug\u00e4nglich gemacht wurden.<\/p>\n<p>Statt Forschung nur zu erkl\u00e4ren, wurde hier aktiv gefragt: Was w\u00fcnschen wir uns eigentlich von ihr? Diese Umkehrung der klassischen Wissenschaftskommunikation, weg von der Belehrung hin zum echten Dialog, macht den besonderen Charakter der Kampagne aus. Die eingereichten Zukunftsvisionen sind weiterhin online einsehbar.<\/p>\n<p>84 Personen haben das getan. F\u00fcr ein Format, das echte Beteiligung verlangt und nicht einfach einen Namen eintippen l\u00e4sst, ist das ein bemerkenswerter Wert.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206e04e8708{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206e04e8708{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206e04e8708{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206e04e8708{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a8e68206e897\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1784200112509 thegem-custom-6a8e68206e87770 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a8e68206eed65780\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e68206eeda\"><div class=\"wpb_wrapper thegem-custom-6a8e68206eed65780\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e68206f1da3145\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Warum war die Kieler Woche der richtige Rahmen?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206f1da3145{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206f1da3145{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206f1da3145{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206f1da3145{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e68206f4846973\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Die Kieler Woche ist mit ihren Millionen Besucher:innen eines der gr\u00f6\u00dften Sommerfeste Nordeuropas. Ein Umfeld voller Reize, Angebote und Ablenkungen. In diesem Trubel Aufmerksamkeit f\u00fcr Wissenschaftskommunikation zu gewinnen, ist keine Selbstverst\u00e4ndlichkeit.<\/p>\n<p>Genau deshalb war die Verteilung der 22 Stelen \u00fcber das gesamte Stadtgebiet so wichtig. Statt an einem einzigen zentralen Stand auf Laufkundschaft zu hoffen, wurde die Kampagne dorthin gebracht, wo die Menschen ohnehin unterwegs waren: zwischen Konzerten, Hafenspektakel und Marktst\u00e4nden. So entstanden tausende Sichtkontakte \u00fcber die gesamte Dauer der Kieler Woche.<\/p>\n<p>Das ist im Grunde dieselbe Logik, die hinter\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/spiele-messestand\/\">interaktiven Messestand-Games<\/a>\u00a0steckt: Wer auf Laufkundschaft trifft, muss die Aktivierung dorthin bringen, wo die Leute schon sind, nicht umgekehrt.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206f4846973{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206f4846973{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68206f4846973{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68206f4846973{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a8e68206fab83755\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e68206fabb\"><div class=\"wpb_wrapper thegem-custom-6a8e68206fab83755\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"1710\" height=\"2560\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5508-Kopie-scaled.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"SCTT Zukunftsvision\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5508-Kopie-scaled.jpg 1710w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5508-Kopie-94x140.jpg 94w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5508-Kopie-200x300.jpg 200w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5508-Kopie-100x150.jpg 100w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5508-Kopie-768x1150.jpg 768w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5508-Kopie-1026x1536.jpg 1026w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5508-Kopie-1368x2048.jpg 1368w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/A7S5508-Kopie-8x12.jpg 8w\" sizes=\"(max-width: 1710px) 100vw, 1710px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a8e6820707b8\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a8e68207079c8968\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a8e682070db89152\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e682070dbb\"><div class=\"wpb_wrapper thegem-custom-6a8e682070db89152\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e6820710df5006\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was haben die Zahlen gezeigt?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820710df5006{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820710df5006{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820710df5006{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820710df5006{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e6820713916119\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>\u00dcber 500 QR-Codes wurden an den Stelen gescannt. Jeder einzelne davon war ein Moment, in dem sich jemand aktiv f\u00fcr eine wissenschaftliche Alltagsfrage entschieden hat, mitten im Trubel eines Stadtfestes. Zusammen mit den gesch\u00e4tzten tausenden Sichtkontakten zeigt sich: Die Kampagne hat es geschafft, Wissenschaftskommunikation mitten in den Alltag der Kieler Woche zu tragen.<\/p>\n<table>\n<thead>\n<tr>\n<th>Kennzahl<\/th>\n<th>Ergebnis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Stelen im Stadtgebiet<\/td>\n<td>22<\/td>\n<\/tr>\n<tr>\n<td>Gescannte QR-Codes<\/td>\n<td>\u00fcber 500<\/td>\n<\/tr>\n<tr>\n<td>Eingereichte Zukunftsvisionen<\/td>\n<td>84<\/td>\n<\/tr>\n<tr>\n<td>Sichtkontakte (gesch\u00e4tzt)<\/td>\n<td>tausende<\/td>\n<\/tr>\n<tr>\n<td>Veranstaltungsrahmen<\/td>\n<td>Kieler Woche 2026<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>Zur Einordnung: 84 aktiv eingereichte Zukunftsvisionen klingen nach wenig. Aber wer schon einmal versucht hat, Menschen auf einem Stadtfest zu einer eigenen Texteingabe zu bewegen, wei\u00df, wie hoch diese H\u00fcrde tats\u00e4chlich ist.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820713916119{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820713916119{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820713916119{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820713916119{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a8e682071cf6\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a8e682071cd65072\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a8e68207227210\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e682072275\"><div class=\"wpb_wrapper thegem-custom-6a8e68207227210\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e6820725618550\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Wer hat die Kampagne umgesetzt?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820725618550{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820725618550{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820725618550{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820725618550{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e6820727ff6412\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>M\u00f6glich wurde dieses Projekt durch die enge Zusammenarbeit mit Science Comes to Town, allen voran Janin Thies und Claudia Eulitz, deren kreativer Input ma\u00dfgeblich in die Umsetzung eingeflossen ist. Kristin Bauer brachte mit ihrer langj\u00e4hrigen Erfahrung im Bereich Science Engagement zus\u00e4tzliche fachliche Tiefe ein. Die visuelle Dokumentation \u00fcbernahm Fotograf Finn Karstens.<\/p>\n<p>Technisch basierte die Kampagne auf demselben Ansatz, den Screenable auch f\u00fcr\u00a0<a href=\"https:\/\/screenable.io\/en\/funktionsweise\/\">Live-Marketing-Aktivierungen<\/a>\u00a0einsetzt: QR-Code scannen, Browser \u00f6ffnet sich, kein App-Download, kein Anmeldeformular. So niedrigschwellig wie m\u00f6glich.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820727ff6412{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820727ff6412{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820727ff6412{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820727ff6412{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a8e68207306d\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a8e6820730509965\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a8e6820736361138\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e682073639\"><div class=\"wpb_wrapper thegem-custom-6a8e6820736361138\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e6820739178211\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Frequently Asked Questions<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820739178211{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820739178211{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820739178211{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820739178211{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a8e6820741a3\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1786629674652 thegem-custom-6a8e6820741883462 vc_column-gap-0px\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a8e6820741a3\")); }<\/script>\n<style>\n#vc_row-6a8e6820741a3 .heading-gradient{\n    background-image: linear-gradient(45deg, #3758ed, #d016e8);\n    color: #00b6e7;\n    -webkit-text-fill-color: transparent;\n    -webkit-background-clip: text;\n}\n#vc_row-6a8e6820741a3 .custom-accordion .vc_tta-panel.vc_active .vc_tta-title-text {\n    color: #d116e8;\n}\n#vc_row-6a8e6820741a3 .custom-accordion .vc_tta-panel:not(.vc_active) .vc_tta-title-text {\n    font-family: 'Montserrat';\n    font-weight: 700;\n    color: #3c3950;\n}\n#vc_row-6a8e6820741a3 .custom-accordion .vc_tta-panel-body {\n    padding-right: 30px!important;\n    padding-left: 30px!important;\n}\n#vc_row-6a8e6820741a3 .custom-accordion .vc_tta-panel.vc_active .vc_tta-controls-icon::before,\n#vc_row-6a8e6820741a3 .custom-accordion .vc_tta-panel.vc_active .vc_tta-controls-icon::after{\n    border-color: #d116e8!important;\n    color: #d116e8!important;\n}\n#vc_row-6a8e6820741a3 .custom-accordion .vc_tta-controls-icon::before,\n#vc_row-6a8e6820741a3 .custom-accordion .vc_tta-controls-icon::after{\n    border-color: #3c3950!important;\n    color: #3c3950!important;\n}\n#vc_row-6a8e6820741a3 .vc_tta-container {\n    margin-bottom: 0!important;\n}\n<\/style>\n<style>.thegem-custom-6a8e6820741883462.wpb_row {z-index: 10;position: relative;}.thegem-custom-6a8e6820741883462.wpb_row {overflow: visible;}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a8e6820748976419\" ><div class=\"vc_column-inner thegem-custom-inner-6a8e68207489a vc_custom_1710763160945\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6a8e68207489a.vc_column-inner {padding-bottom: 90px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a8e68207489a.vc_column-inner {padding-bottom: 70px !important;}}\n<\/style><div class=\"wpb_wrapper thegem-custom-6a8e6820748976419\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1710762770925 thegem-custom-6a8e6820750068819 custom-inner-column-6a8e68207501c\" ><div class=\"wpb_column vc_column_container vc_col-md-12 thegem-custom-6a8e6820756126759 vc_col-has-fill\"><div class=\"vc_column-inner thegem-custom-inner-6a8e682075615 vc_custom_1787310034520\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6a8e682075615.vc_column-inner {padding-left: 30px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a8e682075615.vc_column-inner {padding-left: 21px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6a8e682075615.vc_column-inner {padding-right: 30px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a8e682075615.vc_column-inner {padding-right: 21px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6a8e682075615.vc_column-inner {margin-top: -110px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a8e682075615.vc_column-inner {margin-top: -90px !important;}}.thegem-custom-6a8e6820756126759.wpb_column > .vc_column-inner {box-shadow:  0px 0px 29.5px 0px rgba(0,0,0,0.11);}\n<\/style><div class=\"wpb_wrapper thegem-custom-6a8e6820756126759\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><style>.thegem-custom-6a8e6820774848866.vc_tta.vc_general.vc_tta-accordion.vc_tta-style-simple_solid .vc_tta-panel-body { padding-top: 15px; }<\/style><div class=\"vc_general vc_tta vc_tta-accordion vc_tta-color-thegem vc_tta-style-simple_solid vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-no-fill thegem-custom-6a8e6820774848866\"  style=\"--vc-tta-active-color: #1E73BE; --vc-tta-active-color-contrast: #fff; --vc-tta-title-color: #fff; --vc-tta-active-title-color: #1E73BE; --vc-tta-spacing: 0px; --vc-tta-gap: 0px;\"><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"1710761073959-77f2b7d7-ddb68474-79da16f7-d25f\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761073959-77f2b7d7-ddb68474-79da16f7-d25f\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Was war das Ziel der Science Comes to Town Kampagne zur Kieler Woche 2026?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e68207606c1111\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Die Kampagne wollte Wissenschaft aus dem Laborkontext in den Alltag der Menschen bringen. Mit 22 Stelen im Kieler Stadtgebiet, alltagsnahen Fragen und QR-Codes sollte Forschung f\u00fcr alle Besucher:innen der Kieler Woche zug\u00e4nglich werden, ohne Vorwissen vorauszusetzen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68207606c1111{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68207606c1111{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e68207606c1111{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e68207606c1111{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761205362-eee614b7-c1848474-79da16f7-d25f\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761205362-eee614b7-c1848474-79da16f7-d25f\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Wie haben die QR-Codes an den Stelen funktioniert?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e6820765294862\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Wer den QR-Code an einer Stele scannte, erhielt die Antwort auf die jeweilige Alltagsfrage direkt aufs Handy. Zus\u00e4tzlich wurden passende Veranstaltungshinweise von Science Comes to Town ausgespielt, sodass aus einem kurzen Stra\u00dfenmoment ein m\u00f6glicher n\u00e4chster Schritt zur Veranstaltung werden konnte.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820765294862{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820765294862{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820765294862{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820765294862{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1786704296641-68474b2d-0a9816f7-d25f\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1786704296641-68474b2d-0a9816f7-d25f\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Was waren die Zukunftsvisionen und wie konnte man mitmachen?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e6820769bb411\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Alle Besucher:innen der Kieler Woche waren eingeladen, ihre pers\u00f6nlichen W\u00fcnsche und Hoffnungen an die Wissenschaft online einzureichen. 84 Personen haben das getan. Die eingereichten Zukunftsvisionen sind weiterhin \u00f6ffentlich einsehbar.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820769bb411{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820769bb411{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820769bb411{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820769bb411{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761073931-7c743bae-10338474-79da16f7-d25f\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761073931-7c743bae-10338474-79da16f7-d25f\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Wie wurden Kinder in die Kampagne eingebunden?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e682076e419048\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>F\u00fcr Kinder gab es eine eigene Stadtrallye. An jeder der 22 Stelen war ein Teil eines geheimen R\u00e4tseltiers versteckt, das auf einer Postkarte ausgemalt werden konnte. Wer alle Teile gesammelt hatte, konnte das vollst\u00e4ndige Tier zusammensetzen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e682076e419048{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e682076e419048{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e682076e419048{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e682076e419048{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1786705371581-6b34dd25-843916f7-d25f\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1786705371581-6b34dd25-843916f7-d25f\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Welche messbaren Ergebnisse hat die Science Comes to Town Kampagne zur Kieler Woche erzielt?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a8e6820772a1284\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>\u00dcber 500 QR-Codes wurden an den Stelen gescannt, und 84 Besucher:innen reichten eine pers\u00f6nliche Zukunftsvision ein. Dazu kamen gesch\u00e4tzte tausende Sichtkontakte an den 22 Standorten im gesamten Kieler Stadtgebiet w\u00e4hrend der Kieler Woche 2026.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820772a1284{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820772a1284{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a8e6820772a1284{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a8e6820772a1284{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":29143,"menu_order":81,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35781","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wissenschaftskommunikation f\u00fcr Science Comes to Town:<\/title>\n<meta name=\"description\" content=\"Wie eine interaktive Kampagne mit 22 Stelen, QR-Codes und einer Kinder-Stadtrallye Wissenschaft in den Alltag der Kieler Woche 2026 brachte\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screenable.io\/en\/blog\/science-comes-to-town-wissenschaftskommunikation\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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