{"id":35908,"date":"2026-08-31T13:20:50","date_gmt":"2026-08-31T11:20:50","guid":{"rendered":"https:\/\/screenable.io\/?page_id=35908"},"modified":"2026-09-01T10:03:41","modified_gmt":"2026-09-01T08:03:41","slug":"doppelherz-arena-quiz-sg-flensburg-handewitt","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/blog\/doppelherz-arena-quiz-sg-flensburg-handewitt\/","title":{"rendered":"Doppelherz Arena Quiz: Sponsoring in der Halbzeit"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div id=\"vc_row-6a97ca241112c\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753182743536 thegem-custom-6a97ca24110ce2823\">\n<style>\n#vc_row-6a97ca241112c p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca24118744644\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca2411879\"><div class=\"wpb_wrapper thegem-custom-6a97ca24118744644\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24120476151\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\">Arena Quiz als Sponsoring-Aktivierung: Doppelherz x SG Flensburg-Handewitt<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24120476151{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24120476151{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24120476151{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24120476151{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24123265843\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Wie aus der Halbzeitpause bei der SG Flensburg-Handewitt eine Sponsoring-Aktivierung wurde<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24123265843{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24123265843{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24123265843{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24123265843{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca2412c10\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a97ca2412bf84036\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca24131f86492\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca24131fb\"><div class=\"wpb_wrapper thegem-custom-6a97ca24131f86492\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24133fc427\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>500 bis 800 Menschen spielen bei jedem Heimspiel der SG Flensburg-Handewitt in der Halbzeit mit. Nicht weil sie m\u00fcssen, sondern weil ein QR-Code auf der Anzeigefl\u00e4che erscheint, der Moderator das Quiz ank\u00fcndigt und zehn Fragen auf dem eigenen Handy warten. Das Doppelherz Arena Quiz l\u00e4uft seit 2024 und hat in zwei Saisons rund 17.000 Teilnahmen gesammelt.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24133fc427{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24133fc427{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24133fc427{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24133fc427{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca2413977\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a97ca24139691124 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a97ca2413dcb2685\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca2413dce\"><div class=\"wpb_wrapper thegem-custom-6a97ca2413dcb2685\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca2413fb4225\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>TL;DR<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2413fb4225{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2413fb4225{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2413fb4225{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2413fb4225{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24141675973\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<ul>\n<li>Bei jedem Heimspiel der SG Flensburg-Handewitt in der 1. Handball-Bundesliga l\u00e4uft in der Halbzeit das Doppelherz Arena Quiz, entwickelt von Screenable.<\/li>\n<li>Zuschauer:innen scannen einen QR-Code, \u00f6ffnen das Quiz direkt im Browser ohne Download oder Anmeldung und beantworten zehn Fragen auf Zeit.<\/li>\n<li>500 bis 800 Menschen spielen pro Heimspiel mit, \u00fcber zwei Saisons summiert sich das auf rund 17.000 Teilnahmen.<\/li>\n<li>Das Format w\u00e4chst jede Saison um einen neuen Fragetyp, was es f\u00fcr Stammpublikum frisch h\u00e4lt.<\/li>\n<li>Doppelherz, eine Marke der Queisser Pharma GmbH, gewinnt damit eine Sponsoring-Pr\u00e4senz, die sich in echten Handlungen messen l\u00e4sst, nicht nur in Sichtkontakten.<\/li>\n<\/ul>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24141675973{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24141675973{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24141675973{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24141675973{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a97ca24145e02518\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca24145e2\"><div class=\"wpb_wrapper thegem-custom-6a97ca24145e02518\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"1405\" height=\"944\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Screenshot-2025-01-14-112530-Kopie.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Arena Quiz\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Screenshot-2025-01-14-112530-Kopie.jpg 1405w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Screenshot-2025-01-14-112530-Kopie-140x94.jpg 140w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Screenshot-2025-01-14-112530-Kopie-300x202.jpg 300w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Screenshot-2025-01-14-112530-Kopie-150x101.jpg 150w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Screenshot-2025-01-14-112530-Kopie-768x516.jpg 768w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Screenshot-2025-01-14-112530-Kopie-18x12.jpg 18w\" sizes=\"(max-width: 1405px) 100vw, 1405px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca2415be1\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183130142 thegem-custom-6a97ca2415bc62758\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca241601f8238\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca2416022\"><div class=\"wpb_wrapper thegem-custom-6a97ca241601f8238\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca2416246990\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was ist das Arena Quiz?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2416246990{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2416246990{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2416246990{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2416246990{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24164be210\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ein Quiz, das genau in die Halbzeitpause passt und auf den Handys der Zuschauer:innen stattfindet.<\/p>\n<p>Doppelherz, eine Marke der Queisser Pharma GmbH, ist Sponsor der SG Flensburg-Handewitt. Statt die Sponsorenpr\u00e4senz allein \u00fcber Fl\u00e4chen und Banden abzubilden, bekommt die Marke einen eigenen Moment im Spieltagsablauf: die Pause zwischen den beiden Halbzeiten.<\/p>\n<p>\u201eDas Arena-Quiz ist ein Publikumsliebling und sorgt f\u00fcr gro\u00dfartige Stimmung in der Halbzeit&#8220;, sagt Malin Horst, Marketing-Managerin bei der Queisser Pharma GmbH.<\/p>\n<p>Publikumsliebling ist ein gro\u00dfes Wort f\u00fcr eine Halbzeitaktion. Die Zahlen sprechen daf\u00fcr, dass es tr\u00e4gt.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24164be210{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24164be210{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24164be210{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24164be210{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca2416c06\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183130142 thegem-custom-6a97ca2416bee3618\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca241707f6451\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca2417081\"><div class=\"wpb_wrapper thegem-custom-6a97ca241707f6451\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24172349364\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Warum ist die Halbzeit der beste Moment im ganzen Spiel?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24172349364{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24172349364{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24172349364{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24172349364{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24173ca8167\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Weil sie der einzige Moment ist, in dem tausende Menschen gleichzeitig Zeit haben und trotzdem am Platz bleiben wollen.<\/p>\n<p>In den 60 Spielminuten schaut niemand auf sein Handy. Nach dem Abpfiff gehen alle nach Hause. Dazwischen liegen etwa f\u00fcnfzehn Minuten, in denen sich das Publikum sortiert: Ein Teil steht auf und holt etwas zu trinken, ein gr\u00f6\u00dferer Teil bleibt sitzen und wartet. Genau diese wartenden Menschen sind die Zielgruppe.<\/p>\n<p>Wartezeit ist der g\u00fcnstigste Rohstoff, den eine Aktivierung bekommen kann. Sie muss nicht erzeugt werden, sie ist schon da. Wer sie nicht nutzt, \u00fcberl\u00e4sst sie dem Handy und damit irgendeiner anderen App.<\/p>\n<p>Dazu kommt ein zweiter Vorteil, den es au\u00dferhalb einer Arena selten gibt: ein Moderator. Er k\u00fcndigt das Quiz an, nennt am Ende die Gewinnerin oder den Gewinner und sorgt daf\u00fcr, dass alle im selben Moment aufmerksam werden. Eine Aktivierung, die sich in eine bestehende Dramaturgie einklinkt, muss kein eigenes Publikum aufbauen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24173ca8167{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24173ca8167{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24173ca8167{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24173ca8167{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca241786c\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a97ca241785f6447 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a97ca2417c252982\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca2417c27\"><div class=\"wpb_wrapper thegem-custom-6a97ca2417c252982\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca2417dd72516\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Wie l\u00e4uft eine Runde ab?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2417dd72516{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2417dd72516{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2417dd72516{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2417dd72516{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca2417f485953\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>In f\u00fcnf Schritten, ohne Personal in den R\u00e4ngen und ohne App.<\/p>\n<ol>\n<li>Der Moderator k\u00fcndigt das Quiz an, der QR-Code erscheint auf der Anzeigefl\u00e4che.<\/li>\n<li>Die Zuschauer:innen scannen den Code mit dem eigenen Smartphone.<\/li>\n<li>Das Quiz \u00f6ffnet sich direkt im Browser. Kein Download, keine Anmeldung.<\/li>\n<li>Zehn Fragen, gespielt auf Zeit.<\/li>\n<li>Wer die meisten richtigen Antworten und die schnellste Zeit hat, gewinnt einen Fanshop-Gutschein.<\/li>\n<\/ol>\n<p>Technisch ist das ein Mobile-Game: Das Spiel l\u00e4uft vollst\u00e4ndig auf dem Ger\u00e4t der Teilnehmenden, weshalb beliebig viele Menschen gleichzeitig mitspielen k\u00f6nnen. Wie sich dieses Format von der Steuerung eines gro\u00dfen Screens unterscheidet, erkl\u00e4rt die\u00a0<a href=\"https:\/\/screenable.io\/en\/funktionsweise\/\">Funktionsweise von Screenable<\/a>.<\/p>\n<p>Die Entscheidung f\u00fcr Mobile statt Screen-Steuerung ist hier keine Geschmacksfrage. In einer vollen Halle k\u00f6nnen nicht 600 Menschen dasselbe Bild steuern. Sie k\u00f6nnen aber alle gleichzeitig dieselben zehn Fragen beantworten.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2417f485953{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2417f485953{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2417f485953{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2417f485953{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a97ca24182bf159\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca24182c2\"><div class=\"wpb_wrapper thegem-custom-6a97ca24182bf159\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Vor-Ort_Gutscheine.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Vor-Ort_Gutscheine\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Vor-Ort_Gutscheine.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Vor-Ort_Gutscheine-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Vor-Ort_Gutscheine-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Vor-Ort_Gutscheine-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Vor-Ort_Gutscheine-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Vor-Ort_Gutscheine-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca241922d\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a97ca241921a9339\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca24196202520\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca2419622\"><div class=\"wpb_wrapper thegem-custom-6a97ca24196202520\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24198365342\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Wie hat sich das Quiz seit 2024 ver\u00e4ndert?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24198365342{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24198365342{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24198365342{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24198365342{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24199cd8199\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Es ist jede Saison um einen neuen Fragetyp gewachsen.<\/p>\n<table>\n<thead>\n<tr>\n<th>Saison<\/th>\n<th>Neu dazugekommen<\/th>\n<th>Wirkung<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>2024\/2025<\/td>\n<td>Start mit Multiple-Choice-Fragen<\/td>\n<td>Einstieg ohne Erkl\u00e4rungsbedarf, alle verstehen die Mechanik sofort<\/td>\n<\/tr>\n<tr>\n<td>2025\/2026<\/td>\n<td>Sch\u00e4tzfragen<\/td>\n<td>Auch wer die Antwort nicht wei\u00df, kann mitspielen und n\u00e4her dran liegen als andere<\/td>\n<\/tr>\n<tr>\n<td>ab 2026\/2027<\/td>\n<td>\u201eWer bin ich?&#8220;, Spieler:innen anhand von Fakten erraten<\/td>\n<td>Vereinswissen wird zum Spielinhalt, die Bindung an die Mannschaft wird Teil des Quiz<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Diese Entwicklung ist der eigentliche Grund, warum das Format nach zwei Saisons noch funktioniert. Ein Quiz, das jedes Heimspiel identisch abl\u00e4uft, verliert Stammpublikum. Wer siebzehn Mal pro Saison in der Halle sitzt, merkt Wiederholung sofort.<\/p>\n<p>Ein neuer Fragetyp pro Saison ist wenig Aufwand und ver\u00e4ndert trotzdem das Spielgef\u00fchl sp\u00fcrbar. Bei den Sch\u00e4tzfragen kommt Ratebereitschaft ins Spiel, bei \u201eWer bin ich?&#8220; das Wissen \u00fcber die eigene Mannschaft. Beides funktioniert, weil es an etwas andockt, das schon da ist: Neugier auf das Ergebnis.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24199cd8199{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24199cd8199{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24199cd8199{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24199cd8199{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca2419f40\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1784200112509 thegem-custom-6a97ca2419f2e5810 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a97ca241a34b6061\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca241a34e\"><div class=\"wpb_wrapper thegem-custom-6a97ca241a34b6061\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca241a5aa5428\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was zeigen die Zahlen?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241a5aa5428{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241a5aa5428{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241a5aa5428{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241a5aa5428{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca241a7e19930\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Zwischen 500 und 800 Menschen spielen pro Heimspiel mit. \u00dcber zwei Saisons summiert sich das laut Screenable-Projektdaten auf rund 17.000 Teilnahmen bei etwa 17 Heimspielen je Saison.<\/p>\n<p>Diese Gr\u00f6\u00dfenordnung ist f\u00fcr eine Halbzeitaktion bemerkenswert, aus einem Grund, der leicht \u00fcbersehen wird: Sie entsteht in einem Zeitfenster von wenigen Minuten. Es gibt keinen Nachlauf, keine zweite Chance. Was in der Halbzeit nicht passiert, passiert gar nicht.<\/p>\n<p>F\u00fcr Doppelherz bedeutet das eine Sponsoring-Pr\u00e4senz, die sich z\u00e4hlen l\u00e4sst. Nicht als gesch\u00e4tzte Sichtkontakte, sondern als Anzahl von Menschen, die aktiv etwas getan haben. Warum diese Unterscheidung so viel ausmacht, behandelt der Artikel dar\u00fcber,\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/lead-generierung-messestand-player-count-statt-footfall\/\">warum Player Count die ehrlichere Kennzahl ist<\/a>.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241a7e19930{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241a7e19930{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241a7e19930{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241a7e19930{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a97ca241abd21692\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca241abd4\"><div class=\"wpb_wrapper thegem-custom-6a97ca241abd21692\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"2256\" height=\"1956\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Arena_Quiz_QR-Code.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Arena Quiz Teilnahme\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Arena_Quiz_QR-Code.jpg 2256w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Arena_Quiz_QR-Code-140x121.jpg 140w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Arena_Quiz_QR-Code-300x260.jpg 300w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Arena_Quiz_QR-Code-150x130.jpg 150w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Arena_Quiz_QR-Code-768x666.jpg 768w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Arena_Quiz_QR-Code-1536x1332.jpg 1536w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Arena_Quiz_QR-Code-2048x1776.jpg 2048w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/Arena_Quiz_QR-Code-14x12.jpg 14w\" sizes=\"(max-width: 2256px) 100vw, 2256px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca241bce3\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a97ca241bcd11336\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca241c03b8921\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca241c03d\"><div class=\"wpb_wrapper thegem-custom-6a97ca241c03b8921\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca241c21b8354\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was unterscheidet aktives Sponsoring von einer Bande?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241c21b8354{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241c21b8354{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241c21b8354{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241c21b8354{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca241c3a41529\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Die Bande wird gesehen. Das Quiz wird gemacht. Das ist ein Unterschied in der Erinnerung, nicht nur in der Aufmerksamkeit.<\/p>\n<p>Bandenwerbung arbeitet mit Wiederholung. Sie ist im Bild, wenn die Kamera dar\u00fcberschwenkt, und sie ist im Blickfeld, wenn der Ball in die Ecke geht. Das funktioniert f\u00fcr Bekanntheit und ist deshalb nicht ersetzbar.<\/p>\n<p>Was sie nicht leistet: eine eigene Handlung. Niemand erz\u00e4hlt am Montag im B\u00fcro, welche Bande er am Wochenende gesehen hat. Aber jemand, der zehn Fragen beantwortet hat, sich mit dem Sitznachbarn \u00fcber die Sch\u00e4tzfrage gestritten hat und am Ende auf die Anzeige geschaut hat, ob sein Name genannt wird, hat etwas erlebt.<\/p>\n<p>Und hier geh\u00f6rt auch die unbequeme Seite dazu. Das Format lebt von Bedingungen, die nicht \u00fcberall gegeben sind. Es braucht eine Pause von ausreichender L\u00e4nge, einen Moderator, der die Aufmerksamkeit b\u00fcndelt, und ein Publikum, das regelm\u00e4\u00dfig wiederkommt. Fehlt eines davon, ist ein anderes Format die bessere Wahl.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241c3a41529{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241c3a41529{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241c3a41529{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241c3a41529{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca241c841\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a97ca241c8305453\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca241cbdc9973\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca241cbde\"><div class=\"wpb_wrapper thegem-custom-6a97ca241cbdc9973\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca241cd929503\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was andere Sponsoren daraus mitnehmen k\u00f6nnen<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241cd929503{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241cd929503{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241cd929503{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241cd929503{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca241cf541202\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Drei Punkte lassen sich auf fast jede Sponsoring-Aktivierung \u00fcbertragen.<\/p>\n<p><strong>Nutze den Moment, den die Veranstaltung ohnehin hergibt.<\/strong>\u00a0Halbzeit, Einlass, Wartezeit an der Ausgabe: Wer sich in einen vorhandenen Ablauf einklinkt, muss keine Aufmerksamkeit erzeugen, sondern nur richtig ansetzen.<\/p>\n<p><strong>Plane von Anfang an eine Weiterentwicklung ein.<\/strong>\u00a0Ein Format f\u00fcr eine Saison ist eine Aktion. Ein Format, das jede Saison einen neuen Baustein bekommt, ist eine Einrichtung. Der Unterschied im Aufwand ist klein, der Unterschied in der Wirkung nach drei Jahren gro\u00df.<\/p>\n<p><strong>Miss, was Menschen getan haben, nicht was sie gesehen haben k\u00f6nnten.<\/strong>\u00a0Teilnahmen, Abschlussquote, Antwortzeiten und die Verteilung \u00fcber die Spielzeit sind belastbare Zahlen. Sichtkontakte sind eine Rechnung. Mehr dazu im \u00dcberblick zur\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/event-gamification\/\">Event Gamification bei Screenable<\/a>.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241cf541202{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241cf541202{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241cf541202{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241cf541202{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca241d486\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a97ca241d475744\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca241d826986\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca241d828\"><div class=\"wpb_wrapper thegem-custom-6a97ca241d826986\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca241d9cb3685\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Wer hat das Arena Quiz umgesetzt?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241d9cb3685{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241d9cb3685{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241d9cb3685{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241d9cb3685{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca241db549666\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Konzept, Gestaltung im Doppelherz-Design, technische Umsetzung und Auswertung nach jedem Heimspiel kommen von Screenable. Das Quiz l\u00e4uft seit 2024 und wird gemeinsam mit der Marke jede Saison weiterentwickelt.<\/p>\n<p>Wer eine vergleichbare Aktivierung f\u00fcr einen eigenen Anlass plant, findet in den\u00a0<a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/event-aktivierung\/\">Einsatzbereichen von Screenable<\/a>\u00a0die Einordnung nach Situation und Publikum. Von der ersten Idee bis zur fertigen Aktion vergehen in der Regel zwei Wochen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241db549666{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241db549666{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241db549666{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241db549666{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a97ca241e078\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a97ca241e05b1847\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca241e5503164\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca241e553\"><div class=\"wpb_wrapper thegem-custom-6a97ca241e5503164\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca241e7ab6527\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Frequently Asked Questions<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241e7ab6527{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241e7ab6527{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca241e7ab6527{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca241e7ab6527{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a97ca241ed5d\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1786629674652 thegem-custom-6a97ca241ed488559 vc_column-gap-0px\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a97ca241ed5d\")); }<\/script>\n<style>\n#vc_row-6a97ca241ed5d .heading-gradient{\n    background-image: linear-gradient(45deg, #3758ed, #d016e8);\n    color: #00b6e7;\n    -webkit-text-fill-color: transparent;\n    -webkit-background-clip: text;\n}\n#vc_row-6a97ca241ed5d .custom-accordion .vc_tta-panel.vc_active .vc_tta-title-text {\n    color: #d116e8;\n}\n#vc_row-6a97ca241ed5d .custom-accordion .vc_tta-panel:not(.vc_active) .vc_tta-title-text {\n    font-family: 'Montserrat';\n    font-weight: 700;\n    color: #3c3950;\n}\n#vc_row-6a97ca241ed5d .custom-accordion .vc_tta-panel-body {\n    padding-right: 30px!important;\n    padding-left: 30px!important;\n}\n#vc_row-6a97ca241ed5d .custom-accordion .vc_tta-panel.vc_active .vc_tta-controls-icon::before,\n#vc_row-6a97ca241ed5d .custom-accordion .vc_tta-panel.vc_active .vc_tta-controls-icon::after{\n    border-color: #d116e8!important;\n    color: #d116e8!important;\n}\n#vc_row-6a97ca241ed5d .custom-accordion .vc_tta-controls-icon::before,\n#vc_row-6a97ca241ed5d .custom-accordion .vc_tta-controls-icon::after{\n    border-color: #3c3950!important;\n    color: #3c3950!important;\n}\n#vc_row-6a97ca241ed5d .vc_tta-container {\n    margin-bottom: 0!important;\n}\n<\/style>\n<style>.thegem-custom-6a97ca241ed488559.wpb_row {z-index: 10;position: relative;}.thegem-custom-6a97ca241ed488559.wpb_row {overflow: visible;}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca241f4395783\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca241f43c vc_custom_1710763160945\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6a97ca241f43c.vc_column-inner {padding-bottom: 90px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a97ca241f43c.vc_column-inner {padding-bottom: 70px !important;}}\n<\/style><div class=\"wpb_wrapper thegem-custom-6a97ca241f4395783\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1710762770925 thegem-custom-6a97ca241fb7c2769 custom-inner-column-6a97ca241fb8e\" ><div class=\"wpb_column vc_column_container vc_col-md-12 thegem-custom-6a97ca241ff931438 vc_col-has-fill\"><div class=\"vc_column-inner thegem-custom-inner-6a97ca241ff95 vc_custom_1787310034520\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6a97ca241ff95.vc_column-inner {padding-left: 30px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a97ca241ff95.vc_column-inner {padding-left: 21px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6a97ca241ff95.vc_column-inner {padding-right: 30px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a97ca241ff95.vc_column-inner {padding-right: 21px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6a97ca241ff95.vc_column-inner {margin-top: -110px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a97ca241ff95.vc_column-inner {margin-top: -90px !important;}}.thegem-custom-6a97ca241ff931438.wpb_column > .vc_column-inner {box-shadow:  0px 0px 29.5px 0px rgba(0,0,0,0.11);}\n<\/style><div class=\"wpb_wrapper thegem-custom-6a97ca241ff931438\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><style>.thegem-custom-6a97ca24214c57300.vc_tta.vc_general.vc_tta-accordion.vc_tta-style-simple_solid .vc_tta-panel-body { padding-top: 15px; }<\/style><div class=\"vc_general vc_tta vc_tta-accordion vc_tta-color-thegem vc_tta-style-simple_solid vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-no-fill thegem-custom-6a97ca24214c57300\"  style=\"--vc-tta-active-color: #1E73BE; --vc-tta-active-color-contrast: #fff; --vc-tta-title-color: #fff; --vc-tta-active-title-color: #1E73BE; --vc-tta-spacing: 0px; --vc-tta-gap: 0px;\"><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"1710761073959-77f2b7d7-ddb68474-79da1d99-01be\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761073959-77f2b7d7-ddb68474-79da1d99-01be\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Was ist ein Arena Quiz?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24206c41913\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ein Arena Quiz ist ein Smartphone-basiertes Quiz, das w\u00e4hrend einer Sportveranstaltung in der Halbzeitpause auf den Handys der Zuschauer:innen l\u00e4uft. Der Zugang erfolgt \u00fcber einen QR-Code auf der Anzeigefl\u00e4che, gespielt wird direkt im Browser ohne Download oder Anmeldung.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24206c41913{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24206c41913{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24206c41913{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24206c41913{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761205362-eee614b7-c1848474-79da1d99-01be\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761205362-eee614b7-c1848474-79da1d99-01be\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Wie viele Menschen machen beim Doppelherz Arena Quiz mit?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24209f73166\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Beim Doppelherz Arena Quiz bei der SG Flensburg-Handewitt spielen zwischen 500 und 800 Personen pro Heimspiel mit. \u00dcber zwei Saisons kamen so rund 17.000 Teilnahmen zusammen, laut Projektdaten von Screenable.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24209f73166{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24209f73166{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24209f73166{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24209f73166{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1786704296641-68474b2d-0a981d99-01be\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1786704296641-68474b2d-0a981d99-01be\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Was k\u00f6nnen Teilnehmende gewinnen?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca2420ced1458\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Wer die meisten Fragen richtig beantwortet und dabei die schnellste Zeit erreicht, gewinnt einen Gutschein f\u00fcr den Fanshop der SG Flensburg-Handewitt.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2420ced1458{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2420ced1458{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2420ced1458{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2420ced1458{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761073931-7c743bae-10338474-79da1d99-01be\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761073931-7c743bae-10338474-79da1d99-01be\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Wie lange dauert die Umsetzung eines solchen Formats?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24210259288\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Von der ersten Idee bis zur fertigen Aktivierung vergehen in der Regel zwei Wochen. Erweiterungen f\u00fcr Folgesaisons entstehen zwischen den Spielzeiten und erfordern deutlich weniger Aufwand als der initiale Aufbau.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24210259288{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24210259288{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24210259288{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24210259288{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1786705371581-6b34dd25-84391d99-01be\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1786705371581-6b34dd25-84391d99-01be\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Funktioniert das Arena Quiz auch au\u00dferhalb des Handballs?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca24213218777\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ja, sofern die Grundbedingungen stimmen: eine planbare Pause, ein Publikum, das am Platz bleibt, und eine Anmoderation. Fu\u00dfball, Basketball, Eishockey und gr\u00f6\u00dfere B\u00fchnenveranstaltungen bringen diese Voraussetzungen ebenfalls mit.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24213218777{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24213218777{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca24213218777{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca24213218777{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-6a97ca2421bef\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a97ca2421bd38394\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a97ca2422057375\" ><div class=\"vc_column-inner thegem-custom-inner-6a97ca2422059\"><div class=\"wpb_wrapper thegem-custom-6a97ca2422057375\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca2422257122\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Quellen<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2422257122{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2422257122{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a97ca2422257122{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a97ca2422257122{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a97ca242249b1368\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<ul>\n<li>Screenable GmbH: Projektdaten Doppelherz Arena Quiz, Saisons 2024\/2025 und 2025\/2026 (Teilnahmen je Heimspiel, Fragetypen je Saison)<\/li>\n<li>Malin Horst, Marketing-Managerin, Queisser Pharma GmbH: Zitat zum Arena Quiz<\/li>\n<li>ESB Marketing Netzwerk: <a href=\"https:\/\/www.esb-online.com\/artikel\/interaktive-sponsoring-aktivierung-mit-screenable\/\">Expertview mit Philipp Spieck, \u201eInteraktive Sponsoring-Aktivierung mit Screenable&#8220;, 08.09.2025, esb-online.com<\/a><\/li>\n<li><a href=\"https:\/\/www.esb-online.com\/news\/artikel\/screenable-geht-neue-wege-im-arena-marketing\/\">ESB Marketing Netzwerk: \u201eScreenable geht neue Wege im Arena-Marketing&#8220;, esb-online.com<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=n4Lxr1JFopc\">Videomitschnitt des Arena Quiz, youtube.com\/watch?v=n4Lxr1JFopc<\/a><\/li>\n<\/ul>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) 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