{"id":35920,"date":"2026-08-31T16:10:27","date_gmt":"2026-08-31T14:10:27","guid":{"rendered":"https:\/\/screenable.io\/?page_id=35920"},"modified":"2026-09-01T10:02:40","modified_gmt":"2026-09-01T08:02:40","slug":"edeka-hsv-volksparkfestival-gluecksrad","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/blog\/edeka-hsv-volksparkfestival-gluecksrad\/","title":{"rendered":"EDEKA x HSV: Gl\u00fccksrad auf dem Volksparkfestival"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div id=\"vc_row-6a9919e536fad\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753182743536 thegem-custom-6a9919e536f265786\">\n<style>\n#vc_row-6a9919e536fad p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e53786c3690\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e537870\"><div class=\"wpb_wrapper thegem-custom-6a9919e53786c3690\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e537fd67874\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\">EDEKA x HSV: Digitales Gl\u00fccksrad auf dem Volksparkfestival<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e537fd67874{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e537fd67874{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e537fd67874{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e537fd67874{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e5381de2434\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Wie ein digitales Gl\u00fccksrad einen ganzen Festivaltag lang f\u00fcr eine Schlange gesorgt hat<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5381de2434{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5381de2434{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5381de2434{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5381de2434{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e5387c3\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a9919e5387b13342\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e538bbd4822\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e538bbf\"><div class=\"wpb_wrapper thegem-custom-6a9919e538bbd4822\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e538d958069\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>462 Personen, 532 Drehungen, keine einzige Niete. Am 1. August 2026 war EDEKA als neuer Ern\u00e4hrungspartner des HSV auf dem Volksparkfestival pr\u00e4sent, mit einem digitalen Gl\u00fccksrad auf einem LED-Trailer. Besucher:innen scannten einen QR-Code, drehten auf dem eigenen Handy und gewannen sofort. Die Schlange riss den ganzen Tag nicht ab.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e538d958069{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e538d958069{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e538d958069{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e538d958069{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e5392da\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6a9919e5392cc5281 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6a9919e5397503200\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e539753\"><div class=\"wpb_wrapper thegem-custom-6a9919e5397503200\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e5399651609\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>TL;DR<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5399651609{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5399651609{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5399651609{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5399651609{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e539b608653\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<ul>\n<li>Am 1. August 2026 war EDEKA als offizieller Ern\u00e4hrungspartner mit einem digitalen Gl\u00fccksrad auf dem Volksparkfestival des HSV pr\u00e4sent.<\/li>\n<li>462 Personen drehten insgesamt 532 Mal, jede Drehung endete mit einem Gewinn, keine einzige Niete.<\/li>\n<li>Sofortgewinne wie frisches Obst und EDEKA Socken wurden direkt vor Ort ausgegeben, 427 Gewinne landeten als Aktionscode auf dem Handy und lie\u00dfen sich sp\u00e4ter in der EDEKA App einl\u00f6sen.<\/li>\n<li>Das Spiel lief ohne App, ohne Download und ohne Anmeldung direkt im Browser, gesteuert per QR-Code.<\/li>\n<li>Die Aktivierung zeigt, wie eine Sponsoring-Partnerschaft \u00fcber den Moment hinaus wirkt, wenn der Gewinn mit nach Hause geht.<\/li>\n<\/ul>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e539b608653{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e539b608653{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e539b608653{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e539b608653{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6a9919e539fb38054\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e539fb5\"><div class=\"wpb_wrapper thegem-custom-6a9919e539fb38054\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"1200\" height=\"1072\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-1.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"HSV 1\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-1.jpg 1200w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-1-140x125.jpg 140w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-1-300x268.jpg 300w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-1-150x134.jpg 150w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-1-768x686.jpg 768w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-1-13x12.jpg 13w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e53b43f\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183130142 thegem-custom-6a9919e53b4291016\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e53b819232\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e53b81b\"><div class=\"wpb_wrapper thegem-custom-6a9919e53b819232\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e53b9dc5549\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was war das Volksparkfestival 2026?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53b9dc5549{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53b9dc5549{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53b9dc5549{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53b9dc5549{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e53bb5e6817\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ein kompletter HSV-Tag im Volkspark Hamburg. Am Sonnabend, den 1. August 2026, \u00f6ffnete das Festivalgel\u00e4nde um 9 Uhr und blieb bis 14:30 Uhr ge\u00f6ffnet. Sportlich lief der Tag parallel weiter: Die Frauen spielten um 13:30 Uhr gegen Everton, die M\u00e4nner um 17 Uhr.<\/p>\n<p>Auf dem Gel\u00e4nde standen eine Partner-Area mit Torwand und H\u00fcpfburg, ein Soccer-Court, St\u00e4nde der HSV-Abteilungen Eishockey, Darts und Golf, eine Fan-Area, ein Graffiti-Bereich, der Arena-Store und das HSV-Museum. Dazu ein B\u00fchnenprogramm \u00fcber mehrere Stunden.<\/p>\n<p>F\u00fcr eine Marke ist so ein Tag Chance und Risiko zugleich. Die Menschen sind da, sie haben Zeit und gute Laune. Aber sie sind auch umgeben von zwei Dutzend anderen Dingen, die um ihre Aufmerksamkeit werben.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53bb5e6817{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53bb5e6817{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53bb5e6817{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53bb5e6817{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e53c00a\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183130142 thegem-custom-6a9919e53bff74689\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e53c3959122\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e53c397\"><div class=\"wpb_wrapper thegem-custom-6a9919e53c3959122\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e53c561733\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Warum passt ein Gl\u00fccksrad zu einer Ern\u00e4hrungspartnerschaft?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53c561733{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53c561733{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53c561733{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53c561733{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e53c6e05354\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Weil es die Partnerschaft in eine Handlung \u00fcbersetzt, statt sie zu behaupten.<\/p>\n<p>EDEKA und der HSV hatten ihre Zusammenarbeit gut sechs Wochen vorher \u00f6ffentlich gemacht. Am 22. Juni 2026 gaben beide Seiten bekannt, dass EDEKA offizieller Ern\u00e4hrungspartner des HSV wird, ab der Saison 2026\/2027 und langfristig angelegt. Die Partnerschaft umfasst die Bundesliga-Mannschaften der M\u00e4nner und Frauen sowie die HSV-Fu\u00dfballschule.<\/p>\n<p>\u201eWir sind stolz, mit dem HSV ab sofort einen starken Partner mit nationaler Strahlkraft an unserer Seite zu haben&#8220;, sagte Markus Mosa, Vorstandsvorsitzender der EDEKA ZENTRALE Stiftung &amp; Co. KG, bei der Bekanntgabe.<\/p>\n<p>Eine Ern\u00e4hrungspartnerschaft, die nur auf einer Bande steht, bleibt eine Behauptung. Eine, bei der Menschen ein St\u00fcck frisches Obst in die Hand bekommen, weil sie gerade selbst am Rad gedreht haben, ist eine kleine Erfahrung. Der Unterschied klingt nach Detail. Er entscheidet aber dar\u00fcber, ob am Abend noch jemand wei\u00df, wer da eigentlich Partner war.<\/p>\n<blockquote><p>\n<strong>Ein digitales Gl\u00fccksrad \u00fcbersetzt eine Sponsoring-Partnerschaft in eine direkte Erfahrung. Das ist der Unterschied zwischen einer Marke, die behauptet, relevant zu sein, und einer, die es kurz beweist.<\/strong>\n<\/p><\/blockquote>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53c6e05354{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53c6e05354{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53c6e05354{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53c6e05354{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e53cb99\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a9919e53cb883438\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e53cf615199\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e53cf63\"><div class=\"wpb_wrapper thegem-custom-6a9919e53cf615199\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"1200\" height=\"540\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-2.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"HSV 2\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-2.jpg 1200w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-2-140x63.jpg 140w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-2-300x135.jpg 300w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-2-150x68.jpg 150w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-2-768x346.jpg 768w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-2-18x8.jpg 18w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e53e231\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1788249735993 thegem-custom-6a9919e53e2163493 vc_column-gap-0px vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9919e53e7409182\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e53e743\"><div class=\"wpb_wrapper thegem-custom-6a9919e53e7409182\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e53e923991\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was haben die Zahlen gezeigt?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53e923991{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53e923991{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53e923991{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53e923991{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e53eaad2849\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>532 Drehungen von 462 Personen an einem einzigen Tag. Nieten gab es keine.<\/p>\n<p>Zwei Dinge fallen an dieser Tabelle auf.<\/p>\n<p>Erstens: Jede Drehung endete mit einem Gewinn. Das ist eine bewusste Entscheidung im Spielaufbau, kein Zufall. Ein Gl\u00fccksrad, bei dem die Mehrheit leer ausgeht, erzeugt beim zweiten Menschen in der Schlange bereits Zur\u00fcckhaltung.<\/p>\n<p>Zweitens: 427 der 532 Gewinne waren Aktionscodes f\u00fcr die EDEKA App, nur 105 wurden direkt vor Ort \u00fcberreicht. Das ist der eigentlich interessante Teil.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53eaad2849{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53eaad2849{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53eaad2849{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53eaad2849{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-6 thegem-custom-6a9919e53ee1a8572\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e53ee1c\"><div class=\"wpb_wrapper thegem-custom-6a9919e53ee1a8572\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e53efd55373\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<table>\n<thead>\n<tr>\n<th>Kennzahl<\/th>\n<th>Ergebnis<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Drehungen insgesamt<\/td>\n<td>532<\/td>\n<\/tr>\n<tr>\n<td>Teilnehmende Personen<\/td>\n<td>462<\/td>\n<\/tr>\n<tr>\n<td>Drehungen pro Person<\/td>\n<td>1,15<\/td>\n<\/tr>\n<tr>\n<td>Eis (Crunchy Joghurt Raspberry)<\/td>\n<td>152<\/td>\n<\/tr>\n<tr>\n<td>Reiswaffeln<\/td>\n<td>143<\/td>\n<\/tr>\n<tr>\n<td>Gitterchips<\/td>\n<td>132<\/td>\n<\/tr>\n<tr>\n<td>Obst<\/td>\n<td>60<\/td>\n<\/tr>\n<tr>\n<td>EDEKA Socken<\/td>\n<td>45<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53efd55373{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53efd55373{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53efd55373{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53efd55373{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e53f522\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1784200112509 thegem-custom-6a9919e53f50f9114 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e53f88b5043\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e53f88d\"><div class=\"wpb_wrapper thegem-custom-6a9919e53f88b5043\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e53fa356532\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Warum landet der Gewinn im Handy statt in der Hand?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53fa356532{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53fa356532{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53fa356532{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53fa356532{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e53fbaa828\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Weil eine Aktivierung, die am Ausgang des Festivalgel\u00e4ndes endet, nur die H\u00e4lfte ihrer Wirkung nutzt.<\/p>\n<p>Ein Paar Socken ist ein sch\u00f6ner Moment, und danach vorbei. Ein Aktionscode wandert mit nach Hause. Er wird eingel\u00f6st, wenn die Person das n\u00e4chste Mal ohnehin einkauft. Damit verl\u00e4ngert sich eine Begegnung von f\u00fcnfzehn Sekunden auf dem Festivalgel\u00e4nde in einen konkreten Einkauf, der Tage sp\u00e4ter stattfindet.<\/p>\n<p>F\u00fcr die Partnerschaft zwischen EDEKA und dem HSV ist das die passende Mechanik. Beide Seiten haben in der Pressemeldung Bewegung, Gesundheit und ausgewogene Ern\u00e4hrung als gemeinsames Ziel benannt. Ein Code, der zu Reiswaffeln oder Obst f\u00fchrt, arbeitet auf dieses Ziel ein. Ein Werbebanner tut das nicht.<\/p>\n<p>Wer den gleichen Gedanken f\u00fcr den station\u00e4ren Handel weiterdenken m\u00f6chte, findet ihn im Artikel zum\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/einkaufserlebnis\/\">Einkaufserlebnis mit Gamification<\/a>\u00a0ausf\u00fchrlicher.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53fbaa828{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53fbaa828{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e53fbaa828{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e53fbaa828{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e5400c6\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a9919e5400b43780\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e5404585706\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e54045b\"><div class=\"wpb_wrapper thegem-custom-6a9919e5404585706\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"1288\" height=\"494\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-3.jpg\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"HSV 3\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-3.jpg 1288w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-3-140x54.jpg 140w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-3-300x115.jpg 300w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-3-150x58.jpg 150w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-3-768x295.jpg 768w, https:\/\/screenable.io\/wp-content\/uploads\/2026\/08\/HSV-3-18x7.jpg 18w\" sizes=\"(max-width: 1288px) 100vw, 1288px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e5414cb\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a9919e5414b62838\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e54184a6197\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e54184d\"><div class=\"wpb_wrapper thegem-custom-6a9919e54184a6197\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e541a023406\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Was k\u00f6nnen Sponsoren aus diesem Tag mitnehmen?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e541a023406{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e541a023406{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e541a023406{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e541a023406{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e541b841615\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Drei Dinge, die sich auf fast jede Sponsoring-Aktivierung \u00fcbertragen lassen.<\/p>\n<p><strong>Der Ort entscheidet \u00fcber die Teilnahme.<\/strong>\u00a0Das Gl\u00fccksrad stand nicht am Eingang, wo alle in Bewegung sind, und nicht am Ausgang, wo alle schon weiterwollen. Es stand dort, wo Menschen sich ohnehin aufhielten. Wartezeit ist der beste Rohstoff f\u00fcr eine Aktivierung, weil sie nichts kostet.<\/p>\n<p><strong>Die H\u00fcrde entscheidet \u00fcber die Menge.<\/strong>\u00a0Jeder zus\u00e4tzliche Schritt zwischen Neugier und Mitmachen halbiert die Teilnahme. Ein QR-Code, der direkt im Browser \u00f6ffnet, nutzt genau das Zeitfenster, das eine Person bereit ist zu geben. Warum das gegen\u00fcber einer eigenen App fast immer die bessere Wahl ist, steht im Artikel zur\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/event-aktivierung-ohne-app\/\">Event-Aktivierung ohne App<\/a>.<\/p>\n<p><strong>Der Gewinn entscheidet \u00fcber die Wirkung danach.<\/strong>\u00a0Ein Sofortgewinn erzeugt den Moment. Ein digitaler Code erzeugt den zweiten Kontakt. Am besten funktioniert die Mischung, weil sie beides bedient.<\/p>\n<p>Und ein vierter Punkt, der oft untergeht: Am Ende eines solchen Tages liegen Zahlen vor. 532 Drehungen, 462 Personen, die Verteilung der Gewinne. Das ist mehr, als die meisten Sponsoring-Aktivierungen \u00fcber sich selbst sagen k\u00f6nnen. Wie man diese Art von Kennzahlen richtig liest, behandelt der Artikel zu\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/event-gamification\/\">Event Gamification<\/a>.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e541b841615{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e541b841615{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e541b841615{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e541b841615{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e54204c\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a9919e54203b1287\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e5423cb7172\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e5423cd\"><div class=\"wpb_wrapper thegem-custom-6a9919e5423cb7172\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e5425785642\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Wer hat die Aktion umgesetzt?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5425785642{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5425785642{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5425785642{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5425785642{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e5426ee9349\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Konzept, Gestaltung und technische Umsetzung des digitalen Gl\u00fccksrads kamen von Screenable. Der LED-Trailer, das Spiel im EDEKA-Design, die Gewinnlogik mit Sofortgewinnen und App-Codes sowie die Auswertung am Ende des Tages geh\u00f6rten zum Umfang.<\/p>\n<p>Wer eine \u00e4hnliche\u00a0<a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/event-aktivierung\/\">Aktivierung f\u00fcr Event oder Sponsoring<\/a>\u00a0plant: Der \u00fcbliche Weg von der ersten Idee bis zur fertigen Aktion dauert bei Screenable zwei Wochen.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5426ee9349{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5426ee9349{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5426ee9349{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5426ee9349{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6a9919e542b7c\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a9919e542b6c4807\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e5430784824\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e54307b\"><div class=\"wpb_wrapper thegem-custom-6a9919e5430784824\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e54332e4881\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Frequently Asked Questions<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e54332e4881{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e54332e4881{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e54332e4881{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e54332e4881{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div class=\"vc_row-full-width-before\"><\/div><div id=\"vc_row-6a9919e543a70\" data-vc-full-width=\"true\" data-vc-full-width-init=\"false\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1786629674652 thegem-custom-6a9919e543a599699 vc_column-gap-0px\"><script type=\"text\/javascript\">if (typeof(gem_fix_fullwidth_position) == \"function\") { gem_fix_fullwidth_position(document.getElementById(\"vc_row-6a9919e543a70\")); }<\/script>\n<style>\n#vc_row-6a9919e543a70 .heading-gradient{\n    background-image: linear-gradient(45deg, #3758ed, #d016e8);\n    color: #00b6e7;\n    -webkit-text-fill-color: transparent;\n    -webkit-background-clip: text;\n}\n#vc_row-6a9919e543a70 .custom-accordion .vc_tta-panel.vc_active .vc_tta-title-text {\n    color: #d116e8;\n}\n#vc_row-6a9919e543a70 .custom-accordion .vc_tta-panel:not(.vc_active) .vc_tta-title-text {\n    font-family: 'Montserrat';\n    font-weight: 700;\n    color: #3c3950;\n}\n#vc_row-6a9919e543a70 .custom-accordion .vc_tta-panel-body {\n    padding-right: 30px!important;\n    padding-left: 30px!important;\n}\n#vc_row-6a9919e543a70 .custom-accordion .vc_tta-panel.vc_active .vc_tta-controls-icon::before,\n#vc_row-6a9919e543a70 .custom-accordion .vc_tta-panel.vc_active .vc_tta-controls-icon::after{\n    border-color: #d116e8!important;\n    color: #d116e8!important;\n}\n#vc_row-6a9919e543a70 .custom-accordion .vc_tta-controls-icon::before,\n#vc_row-6a9919e543a70 .custom-accordion .vc_tta-controls-icon::after{\n    border-color: #3c3950!important;\n    color: #3c3950!important;\n}\n#vc_row-6a9919e543a70 .vc_tta-container {\n    margin-bottom: 0!important;\n}\n<\/style>\n<style>.thegem-custom-6a9919e543a599699.wpb_row {z-index: 10;position: relative;}.thegem-custom-6a9919e543a599699.wpb_row {overflow: visible;}<\/style><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e5441476403\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e54414b vc_custom_1710763160945\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6a9919e54414b.vc_column-inner {padding-bottom: 90px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a9919e54414b.vc_column-inner {padding-bottom: 70px !important;}}\n<\/style><div class=\"wpb_wrapper thegem-custom-6a9919e5441476403\"><div class=\"vc_row wpb_row vc_inner vc_row-fluid vc_custom_1710762770925 thegem-custom-6a9919e5448843076 custom-inner-column-6a9919e54489a\" ><div class=\"wpb_column vc_column_container vc_col-md-12 thegem-custom-6a9919e544e818238 vc_col-has-fill\"><div class=\"vc_column-inner thegem-custom-inner-6a9919e544e84 vc_custom_1787310034520\"><style>@media screen and (max-width: 1023px) {.thegem-custom-inner-6a9919e544e84.vc_column-inner {padding-left: 30px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a9919e544e84.vc_column-inner {padding-left: 21px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6a9919e544e84.vc_column-inner {padding-right: 30px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a9919e544e84.vc_column-inner {padding-right: 21px !important;}}@media screen and (max-width: 1023px) {.thegem-custom-inner-6a9919e544e84.vc_column-inner {margin-top: -110px !important;}}@media screen and (max-width: 767px) {.thegem-custom-inner-6a9919e544e84.vc_column-inner {margin-top: -90px !important;}}.thegem-custom-6a9919e544e818238.wpb_column > .vc_column-inner {box-shadow:  0px 0px 29.5px 0px rgba(0,0,0,0.11);}\n<\/style><div class=\"wpb_wrapper thegem-custom-6a9919e544e818238\"><div class=\"vc_tta-container\" data-vc-action=\"collapse\"><style>.thegem-custom-6a9919e5467f29724.vc_tta.vc_general.vc_tta-accordion.vc_tta-style-simple_solid .vc_tta-panel-body { padding-top: 15px; }<\/style><div class=\"vc_general vc_tta vc_tta-accordion vc_tta-color-thegem vc_tta-style-simple_solid vc_tta-shape-rounded vc_tta-o-shape-group vc_tta-controls-align-left vc_tta-o-no-fill thegem-custom-6a9919e5467f29724\"  style=\"--vc-tta-active-color: #1E73BE; --vc-tta-active-color-contrast: #fff; --vc-tta-title-color: #fff; --vc-tta-active-title-color: #1E73BE; --vc-tta-spacing: 0px; --vc-tta-gap: 0px;\"><div class=\"vc_tta-panels-container\"><div class=\"vc_tta-panels\"><div class=\"vc_tta-panel vc_active\" id=\"1710761073959-77f2b7d7-ddb68474-79da83a7-4ad9\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761073959-77f2b7d7-ddb68474-79da83a7-4ad9\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Was ist ein digitales Gl\u00fccksrad?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e5457881195\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ein digitales Gl\u00fccksrad l\u00e4uft nicht als physisches Rad, sondern auf einem Screen oder einer LED-Fl\u00e4che. Gesteuert wird es \u00fcber das eigene Smartphone nach dem Scan eines QR-Codes, ohne Download und ohne Anmeldung. Der Gewinn erscheint direkt im Anschluss auf dem Handy.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5457881195{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5457881195{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5457881195{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5457881195{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761205362-eee614b7-c1848474-79da83a7-4ad9\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761205362-eee614b7-c1848474-79da83a7-4ad9\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Brauchen Teilnehmende eine App, um mitzuspielen?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e545abc7827\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Nein. Das Spiel l\u00e4uft im Browser des Smartphones. Es gibt keinen Download, keine Registrierung und kein Nutzerkonto. Bei der Aktion auf dem Volksparkfestival war die EDEKA App nur zum Einl\u00f6sen bestimmter Gewinne n\u00f6tig, nicht zum Mitspielen selbst.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e545abc7827{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e545abc7827{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e545abc7827{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e545abc7827{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1786704296641-68474b2d-0a9883a7-4ad9\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1786704296641-68474b2d-0a9883a7-4ad9\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Wie viele Menschen haben beim Volksparkfestival teilgenommen?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e545db96173\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>462 Personen haben insgesamt 532 Mal gedreht. Ausgegeben wurden 152 Eis, 143 Reiswaffeln, 132 Gitterchips, 60 Portionen Obst und 45 Paar Socken. Jede einzelne Drehung endete mit einem Gewinn.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e545db96173{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e545db96173{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e545db96173{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e545db96173{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1710761073931-7c743bae-10338474-79da83a7-4ad9\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1710761073931-7c743bae-10338474-79da83a7-4ad9\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Wof\u00fcr ist EDEKA beim HSV Partner?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e5461b83381\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>EDEKA ist seit der Saison 2026\/2027 offizieller Ern\u00e4hrungspartner des HSV. Die Partnerschaft wurde am 22. Juni 2026 bekannt gegeben, ist langfristig angelegt und umfasst die Bundesliga-Mannschaften der M\u00e4nner und Frauen sowie die HSV-Fu\u00dfballschule.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5461b83381{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5461b83381{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5461b83381{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5461b83381{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><div class=\"vc_tta-panel\" id=\"1786705371581-6b34dd25-843983a7-4ad9\" data-vc-content=\".vc_tta-panel-body\"><div class=\"vc_tta-panel-heading\"><h4 class=\"vc_tta-panel-title vc_tta-controls-icon-position-left\"><a href=\"#1786705371581-6b34dd25-843983a7-4ad9\" data-vc-accordion data-vc-container=\".vc_tta-container\"><span class=\"vc_tta-title-text\">Eignet sich eine solche Aktion auch f\u00fcr kleinere Veranstaltungen?<\/span><i class=\"vc_tta-controls-icon vc_tta-controls-icon-outlined_rounded\"><\/i><\/a><\/h4><\/div><div class=\"vc_tta-panel-body\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e54660e3100\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ja. Der LED-Trailer ist die gr\u00f6\u00dfte verf\u00fcgbare Variante. Dasselbe Spiel l\u00e4uft auch auf einem einzelnen Screen, einem Tablet oder rein auf dem Smartphone der Teilnehmenden. Das Format richtet sich nach der Fl\u00e4che und dem Publikum, nicht umgekehrt.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e54660e3100{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e54660e3100{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e54660e3100{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e54660e3100{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_row-full-width vc_clearfix\"><\/div><div id=\"vc_row-6a9919e546fca\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6a9919e546fb3255\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6a9919e54741b1618\" ><div class=\"vc_column-inner thegem-custom-inner-6a9919e54741e\"><div class=\"wpb_wrapper thegem-custom-6a9919e54741b1618\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e5476195102\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Quellen<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5476195102{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5476195102{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5476195102{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5476195102{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6a9919e5477cc3980\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<ul>\n<li><a href=\"https:\/\/verbund.edeka\/presse\/pressemeldungen\/langfristige-partnerschaft-vereinbart-edeka-wird-offizieller-ern%C3%A4hrungspartner-des-hsv.html\">EDEKA Verbund, Pressemeldung vom 22.06.2026: \u201eLangfristige Partnerschaft vereinbart: EDEKA wird offizieller Ern\u00e4hrungspartner des HSV&#8220;, verbund.edeka<\/a><\/li>\n<li><a href=\"https:\/\/www.hsv.de\/news\/volksparkfestival-2026-ein-ganzer-tag-hsv\">Hamburger SV: \u201eVolksparkfestival 2026: Ein ganzer Tag HSV&#8220;, hsv.de<\/a><\/li>\n<li><a href=\"https:\/\/www.youtube.com\/watch?v=T0lqFwGWnU4\">HSV, Videozusammenfassung des Festivaltages, youtube.com\/watch?v=T0lqFwGWnU4<\/a><\/li>\n<li>Screenable GmbH: Projektdaten der Aktivierung vom 01.08.2026 (532 Drehungen, 462 Teilnehmende, ausgegebene Gewinne)<\/li>\n<li><a href=\"https:\/\/screenable.io\/en\/funktionsweise\/\">Screenable GmbH: Funktionsweise Phone-as-Controller, screenable.io\/funktionsweise<\/a><\/li>\n<\/ul>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5477cc3980{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5477cc3980{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6a9919e5477cc3980{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6a9919e5477cc3980{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":29143,"menu_order":85,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35920","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EDEKA x HSV: Digitales Gl\u00fccksrad auf dem Volksparkfestival<\/title>\n<meta name=\"description\" content=\"462 Besucher:innen, 532 Drehungen, keine einzige Niete. So hat EDEKA als neuer HSV-Ern\u00e4hrungspartner auf dem Volksparkfestival begeistert.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screenable.io\/en\/blog\/edeka-hsv-volksparkfestival-gluecksrad\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EDEKA x HSV: Digitales Gl\u00fccksrad auf dem Volksparkfestival\" \/>\n<meta property=\"og:description\" content=\"462 Besucher:innen, 532 Drehungen, keine einzige Niete. 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