{"id":35982,"date":"2026-09-02T10:15:30","date_gmt":"2026-09-02T08:15:30","guid":{"rendered":"https:\/\/screenable.io\/?page_id=35982"},"modified":"2026-09-02T10:16:09","modified_gmt":"2026-09-02T08:16:09","slug":"quiz-app-messen-richtiges-format","status":"publish","type":"page","link":"https:\/\/screenable.io\/en\/blog\/quiz-app-messen-richtiges-format\/","title":{"rendered":"Quiz App f\u00fcr Messen: Das richtige Format w\u00e4hlen"},"content":{"rendered":"<div class=\"wpb-content-wrapper\" id=\"wpb-content-root\"><div id=\"vc_row-6aaa821042381\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753182743536 thegem-custom-6aaa8210422fe4514\">\n<style>\n#vc_row-6aaa821042381 p {text-align: center;}\n<\/style>\n<div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aaa821042c096971\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa821042c0d\"><div class=\"wpb_wrapper thegem-custom-6aaa821042c096971\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa82104356d540\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h1 style=\"text-align: center;\">Quiz, Gewinnspiel oder Marketing Game?<\/h1>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa82104356d540{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa82104356d540{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa82104356d540{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa82104356d540{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa8210438688265\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div style=\"text-align: center;\">Wie du das richtige Format f\u00fcr deinen Messestand w\u00e4hlst<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210438688265{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210438688265{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210438688265{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210438688265{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa8210440cf\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aaa8210440b73923\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aaa8210446ff2480\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa821044702\"><div class=\"wpb_wrapper thegem-custom-6aaa8210446ff2480\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa8210449d2897\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Der Nachbar-Stand hatte letztes Jahr ein Quiz. Die Leute standen Schlange. Also machen wir auch ein Quiz.<\/p>\n<p>So entstehen viele Formatentscheidungen auf Messen. Nicht aus einer Zieldefinition heraus, sondern aus Beobachtung. Das Problem: Alle drei Formate, Quiz, Gewinnspiel und Marketing Game, erzeugen Interaktion. Aber sie l\u00f6sen v\u00f6llig unterschiedliche Probleme. Wer das falsche Format w\u00e4hlt, bekommt zwar Bewegung am Stand, aber nicht die Art von Bewegung, die dem Unternehmen wirklich weiterhilft.<\/p>\n<p>Dieser Artikel ist ein Entscheidungs-Guide f\u00fcr Einsteiger. Kein Technik-Deep-Dive, keine Agentur-Werbung. Erst Ziel, dann Format.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210449d2897{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210449d2897{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210449d2897{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210449d2897{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa821045258\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aaa821045242166 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aaa8210459098101\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa82104590c\"><div class=\"wpb_wrapper thegem-custom-6aaa8210459098101\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa821045bf89348\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Schritt 0: Was willst du wirklich erreichen?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821045bf89348{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821045bf89348{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821045bf89348{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821045bf89348{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa821045e9e9811\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Bevor du \u00fcberhaupt \u00fcber Formate nachdenkst, lohnt sich eine ehrliche Antwort auf drei Fragen. Willst du Wissen \u00fcber dein Produkt oder deine Marke vermitteln? Willst du m\u00f6glichst viele Kontakte sammeln, egal wie qualifiziert? Oder willst du eine Markenbotschaft so verankern, dass Besucher sie noch Wochen sp\u00e4ter abrufen k\u00f6nnen?<\/p>\n<p>Das klingt trivial, ist es aber nicht. Viele Unternehmen wollen alle drei Ziele gleichzeitig und landen bei einem Format, das keines davon wirklich erf\u00fcllt. Wer das Format vor der Zielsetzung ausw\u00e4hlt, bekommt Interaktion, aber oft nicht die richtige.<\/p>\n<p>Dazu kommen ein paar praktische Leitfragen: Wie gro\u00df ist deine Standfl\u00e4che? Hast du einen Screen oder eine LED-Wand? Brauchst du viele Kontakte oder wenige, aber qualifizierte? Und was soll nach dem Spiel passieren?<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821045e9e9811{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821045e9e9811{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821045e9e9811{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821045e9e9811{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aaa8210464cf4149\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa8210464d2\"><div class=\"wpb_wrapper thegem-custom-6aaa8210464cf4149\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Trade fair\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Messe-1-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa821047f08\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183130142 thegem-custom-6aaa821047ee76458\"><div class=\"wpb_column vc_column_container vc_col-sm-10 thegem-custom-6aaa8210485932235\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa821048597\"><div class=\"wpb_wrapper thegem-custom-6aaa8210485932235\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa8210488824588\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Format 1: Quiz, wenn Wissen vermittelt werden soll<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210488824588{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210488824588{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210488824588{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210488824588{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa821048b062702\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ein Quiz eignet sich am besten, wenn Besucher sich inhaltlich mit deiner Marke oder deinem Produkt auseinandersetzen sollen. Der Ablauf ist einfach: QR-Code scannen, Quiz direkt im Browser spielen, kein App-Download, keine Anmeldung, und am Ende einen Call-to-Action direkt aufs Handy erhalten.<\/p>\n<p>Der strukturelle Vorteil ist Qualifizierung. Wer f\u00fcnf Fragen zu deinem Produkt beantwortet, hat sich bereits damit besch\u00e4ftigt. Das unterscheidet diesen Kontakt von jemandem, der eine E-Mail-Adresse f\u00fcr ein Gewinnspiel eingetippt hat.<\/p>\n<p>Aber die Grenze ist ehrlich zu benennen: Ein Quiz zieht weniger Laufkundschaft als ein Gewinnspiel. Wer gerade eilig durch die Halle l\u00e4uft, bleibt f\u00fcr ein Quiz seltener stehen als f\u00fcr einen schnellen Gl\u00fccksrad-Dreh. F\u00fcr St\u00e4nde mit erkl\u00e4rungsbed\u00fcrftigen Produkten oder Fachpublikum ist das kein Problem. F\u00fcr St\u00e4nde, die auf maximale Masse setzen, schon.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821048b062702{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821048b062702{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821048b062702{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821048b062702{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa82104937b\" class=\"vc_row wpb_row vc_row-fluid thegem-custom-6aaa8210493652292 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aaa8210499ad1105\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa8210499b1\"><div class=\"wpb_wrapper thegem-custom-6aaa8210499ad1105\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa821049c8b460\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Format 2: Gewinnspiel, Reichweite um jeden Preis?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821049c8b460{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821049c8b460{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821049c8b460{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821049c8b460{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa821049f158668\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ein klassisches Gewinnspiel-Game zieht die breiteste Masse an. Das ist seine St\u00e4rke, und gleichzeitig seine gr\u00f6\u00dfte Schw\u00e4che.<\/p>\n<p>Viele Teilnehmer bedeuten nicht automatisch viele qualifizierte Leads. Wer ein Gl\u00fccksrad dreht, um einen Amazon-Gutschein zu gewinnen, interessiert sich meistens f\u00fcr den Gutschein, nicht f\u00fcr deine Marke. Das Ph\u00e4nomen kennt man als \u201eGewinnspiel-Touristen&#8220;: Menschen, die systematisch Gewinnspiele abgrasen, ohne jede Kaufabsicht.<\/p>\n<p>Das hei\u00dft nicht, dass Gewinnspiele sinnlos sind. Wenn du eine Newsletter-Liste aufbauen, Awareness f\u00fcr eine neue Marke schaffen oder viele Messekontakte f\u00fcr sp\u00e4teres Nurturing sammeln willst, ist Reichweite das richtige Ziel. Dann ist das Format legitim.<\/p>\n<p>Was die Qualit\u00e4t hebt: ein Skill-Element in der Spielmechanik. Wer nicht nur Gl\u00fcck braucht, sondern etwas leisten muss, um zu gewinnen, bringt mehr Engagement mit. Ein\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/spiele-messestand\/\">Spiel am Messestand<\/a>, das Reaktionsverm\u00f6gen oder Produktwissen belohnt, filtert passive Interessenten heraus.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821049f158668{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821049f158668{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821049f158668{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821049f158668{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aaa82104a5557050\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa82104a558\"><div class=\"wpb_wrapper thegem-custom-6aaa82104a5557050\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Positive branding\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Positives-Branding-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa82104bb36\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6aaa82104bb169109\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aaa82104c19f7466\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa82104c1a3\"><div class=\"wpb_wrapper thegem-custom-6aaa82104c19f7466\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa82104c48b2235\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Format 3: Marketing Game, Markenbotschaft spielbar machen<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa82104c48b2235{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa82104c48b2235{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa82104c48b2235{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa82104c48b2235{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa82104c7297174\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Das ist das aufw\u00e4ndigste Format und das mit dem h\u00f6chsten Erinnerungswert.<\/p>\n<p>Ein durchdachtes Marketing Game \u00fcbersetzt eine konkrete Markenbotschaft in die Spielmechanik selbst, nicht nur ins Branding. Ein Logistikunternehmen, das ein Spiel entwickelt, bei dem Pakete m\u00f6glichst schnell sortiert werden m\u00fcssen, macht seine Kernkompetenz spielbar. Das bleibt. Ein Quiz mit dem Firmenlogo oben links bleibt deutlich weniger.<\/p>\n<p>Die technischen Umsetzungen sind flexibel: Smartphone als Controller auf einer LED-Wand, physische Buzzer oder Joysticks f\u00fcr Haptik, oder Mobile-Only-Formate f\u00fcr unbegrenzt viele gleichzeitige Teilnehmer. Mehr dazu erkl\u00e4rt die\u00a0<a href=\"https:\/\/screenable.io\/en\/funktionsweise\/\">Funktionsweise-Seite von Screenable<\/a>. F\u00fcr\u00a0<a href=\"https:\/\/screenable.io\/en\/blog\/event-gamification\/\">Event Gamification<\/a>\u00a0im gr\u00f6\u00dferen Rahmen ist das Marketing Game oft die st\u00e4rkste Wahl.<\/p>\n<p>Der Nachteil: mehr Vorlaufzeit, mehr Budget, mehr Abstimmung. Wer drei Wochen vor der Messe anf\u00e4ngt zu planen, wird damit nicht gl\u00fccklich.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa82104c7297174{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa82104c7297174{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa82104c7297174{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa82104c7297174{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa82104d0a3\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1784200112509 thegem-custom-6aaa82104d0846304 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aaa82104d6ca1903\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa82104d6cd\"><div class=\"wpb_wrapper thegem-custom-6aaa82104d6ca1903\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa82104d99c570\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Direktvergleich: Welches Format l\u00f6st welches Problem?<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa82104d99c570{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa82104d99c570{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa82104d99c570{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa82104d99c570{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa82104dc241048\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Ein Quiz zielt auf Wissensvermittlung, erzeugt hohe Lead-Qualit\u00e4t, mittlere Reichweite und mittleren Erinnerungswert, und ist mit wenig Aufwand umsetzbar. Ein Gewinnspiel sammelt in erster Linie Kontakte, hat geringe bis mittlere Lead-Qualit\u00e4t, daf\u00fcr hohe Reichweite und geringen Erinnerungswert, und ist ebenfalls mit wenig bis mittlerem Aufwand realisierbar. Ein Marketing Game verankert die Markenbotschaft, erreicht mittlere bis hohe Lead-Qualit\u00e4t, mittlere Reichweite und den h\u00f6chsten Erinnerungswert, braucht aber auch den meisten Vorlauf.<\/p>\n<p>Kurz: Quiz f\u00fcr Qualit\u00e4t, Gewinnspiel f\u00fcr Menge, Marketing Game f\u00fcr Erinnerung.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa82104dc241048{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa82104dc241048{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa82104dc241048{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa82104dc241048{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aaa82104e2466478\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa82104e249\"><div class=\"wpb_wrapper thegem-custom-6aaa82104e2466478\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Wirkungsvoll\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Wirkungsvoll-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa82104f81e\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6aaa82104f7fe2689\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aaa82104fe808951\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa82104fe84\"><div class=\"wpb_wrapper thegem-custom-6aaa82104fe808951\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa8210501784191\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Ein Format, viele Umsetzungen<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210501784191{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210501784191{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210501784191{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210501784191{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa8210503fd403\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<div id=\"wpwrap\">\n<div id=\"adminmenumain\" role=\"navigation\" aria-label=\"Hauptmen\u00fc\">\n<p>Dasselbe Ziel l\u00e4sst sich technisch unterschiedlich realisieren. Ein Quiz kann auf einem Tablet am Stand laufen, als Smartphone-Game \u00fcber QR-Code, oder als Mobile-Only-Kampagne ohne jede Hardware. Ein Gewinnspiel kann ein Gl\u00fccksrad auf einem Touchscreen sein oder ein Highscore-Wettbewerb auf einer gro\u00dfen LED-Wand, bei dem Besucher ihr Handy als Controller nutzen.<\/p>\n<p>Die QR-Code-Mechanik funktioniert dabei immer gleich: Code scannen, direkt im Browser spielen, am Ende einen CTA aufs Handy bekommen. Kein Download, keine Registrierung. Das senkt die Einstiegsh\u00fcrde erheblich, was besonders bei Laufkundschaft z\u00e4hlt.<\/p>\n<\/div>\n<\/div>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210503fd403{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210503fd403{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210503fd403{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210503fd403{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa821050c73\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1784200112509 thegem-custom-6aaa821050c562536 vc_row-o-content-middle vc_row-flex\"><div class=\"wpb_column vc_column_container vc_col-sm-8 thegem-custom-6aaa8210512868297\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa821051289\"><div class=\"wpb_wrapper thegem-custom-6aaa8210512868297\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa8210515544296\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Vom Ziel zum fertigen Spiel<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210515544296{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210515544296{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210515544296{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210515544296{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa8210517d08026\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Wer ein interaktives Spiel f\u00fcr den\u00a0<a href=\"https:\/\/screenable.io\/en\/einsatzbereiche\/messestand\/\">the exhibition stand<\/a>\u00a0erstellen lassen will, sollte vier Dinge mitbringen: das konkrete Ziel, die Standgr\u00f6\u00dfe und vorhandene Hardware, die Zielgruppe und den gew\u00fcnschten CTA nach dem Spiel.<\/p>\n<p>Screenable entwickelt Custom-Games f\u00fcr genau diese Anwendungsf\u00e4lle, von der Formatempfehlung \u00fcber das Design bis zur Auswertung der Nutzungszahlen. Wer unsicher ist, welches Format passt, findet auf der\u00a0<a href=\"https:\/\/screenable.io\/en\/kontakt\/\">Kontaktseite<\/a>\u00a0einen direkten Einstieg ins Gespr\u00e4ch.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210517d08026{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210517d08026{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa8210517d08026{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa8210517d08026{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><div class=\"wpb_column vc_column_container vc_col-sm-4 thegem-custom-6aaa821051dfb4384\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa821051dfe\"><div class=\"wpb_wrapper thegem-custom-6aaa821051dfb4384\">\r\n\t\r\n\t<div  class=\"wpb_single_image wpb_content_element vc_align_center\" >\r\n\t\t\r\n\t\t<figure class=\"wpb_wrapper vc_figure\">\r\n\t\t\t<div class=\"vc_single_image-wrapper vc_box_rounded\"><img width=\"700\" height=\"700\" src=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1.webp\" class=\"vc_single_image-img attachment-full\" alt=\"\" title=\"Event\" srcset=\"https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1.webp 700w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-140x140.webp 140w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-300x300.webp 300w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-150x150.webp 150w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-12x12.webp 12w, https:\/\/screenable.io\/wp-content\/uploads\/2025\/07\/Event-1-256x256.webp 256w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div>\r\n\t\t<\/figure>\r\n\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div><div id=\"vc_row-6aaa82105332d\" class=\"vc_row wpb_row vc_row-fluid vc_custom_1753183140022 thegem-custom-6aaa8210533117122\"><div class=\"wpb_column vc_column_container vc_col-sm-12 thegem-custom-6aaa82105387d2416\" ><div class=\"vc_column-inner thegem-custom-inner-6aaa821053880\"><div class=\"wpb_wrapper thegem-custom-6aaa82105387d2416\">\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa821053af4491\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<h2>Fazit<\/h2>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821053af4491{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821053af4491{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821053af4491{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821053af4491{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n\r\n\t\r\n\t\t<div class=\"wpb_text_column wpb_content_element  thegem-vc-text thegem-custom-6aaa821053d4d4256\"  >\r\n\t\t\t<div class=\"wpb_wrapper\">\r\n\t\t\t\t<p>Wissen vermitteln? Quiz. Breite Masse und viele Kontakte? Gewinnspiel. Markenbotschaft so verankern, dass sie bleibt? Marketing Game.<\/p>\n<p>Das ist der Entscheidungsbaum. Er ist simpel, und trotzdem wird er auf den meisten Messen ignoriert. Wer das Format nach dem Wettbewerber w\u00e4hlt statt nach dem eigenen Ziel, verschenkt Potenzial, egal wie gut das Spiel am Ende aussieht.<\/p>\n<p>Im Zweifel: Erst das Ziel kl\u00e4ren, dann das Format w\u00e4hlen, dann jemanden fragen, der beides zusammenbringen kann.<\/p>\n\r\n\t\t\t<\/div>\r\n\t\t\t<style>@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821053d4d4256{display: block!important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821053d4d4256{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-vc-text.thegem-custom-6aaa821053d4d4256{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-vc-text.thegem-custom-6aaa821053d4d4256{position: relative !important;}}<\/style>\r\n\t\t<\/div>\r\n\t\r\n<\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":29143,"menu_order":86,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-35982","page","type-page","status-publish"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Quiz App f\u00fcr Messen: Das richtige Format w\u00e4hlen<\/title>\n<meta name=\"description\" content=\"Quiz, Gewinnspiel oder Marketing Game? Erfahren Sie, welches Format Ihre Messestand-Ziele erreicht und wie Sie die richtige Wahl treffen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/screenable.io\/en\/blog\/quiz-app-messen-richtiges-format\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quiz App f\u00fcr Messen: Das richtige Format w\u00e4hlen\" \/>\n<meta property=\"og:description\" content=\"Quiz, Gewinnspiel oder Marketing Game? 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