Exactly what you need:

The right concept, the right interaction and a clear objective for your campaign.

Whether it’s a marketing game, a competition, a quiz or an interactive installation: We’ll develop your campaign to suit your venue, your target audience and your objectives.

The mobile phone as a controller

Your mobile phone becomes a controller for content displayed on a large screen, an LED wall or an interactive installation. Simply scan the QR code and you’re ready to go!

Your benefits: easy participation, high visibility and a direct call to action on your own smartphone. Ideal for events, trade fairs and eye-catching brand activations.

Mobile Experience

Deine Aktivierung läuft direkt auf dem Handy und kann sofort genutzt werden. Einfach die Webseite aufrufen und schon geht’s los – ob als Marketing Game, interaktive Kampagne, Gewinnspiel oder digitales Markenerlebnis.

The benefits for you: a large number of participants at the same time, easy set-up and flexible options for use both in person and online. Once participants have taken part, you can guide them directly to the next step.

Analog trifft Digital

The activation is displayed on a TV, an LED wall or another screen. It is controlled via a buzzer, joystick, retro controller or other physical input devices.

Your benefits: easy participation, high visibility and a tactile experience right at the touchpoint. Buzzers, joysticks or retro controllers make the interaction immediate and playful.

Call-to-Action

This is how the interaction leads to the next concrete step.

Information

Show participants what you have to offer, explain your products, or direct them to your website, app or landing page.

Voucher

Send out discount and promotional codes as a sales incentive – immediately after the interaction, tailored to the experience and easy to redeem.

Contact

Collect contact details in compliance with the GDPR – for example, for competitions, newsletters or consultation appointments.

Measurement and analysis

Track game starts, participation, results, CTA clicks, leads or voucher redemptions, and analyse your activation campaign transparently.

This way, you can see how your target audience interacts with the campaign, which content performs particularly well, and what results this generates.

It's that simple

Your activation is due in about two weeks’ time

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First call

In a free 30-minute session, we’ll discuss your project, your target audience and what you hope to achieve with the campaign. Together, we’ll explore which formats and mechanics are best suited to this.

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Concept & Offer

Based on your requirements, we will develop a suitable concept and proposal. If everything is to your satisfaction, we will begin implementation.

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Design and programming

We design and programme your campaign. The design, content and interaction are all tailored specifically to your brand.

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Feedback & Completion

We’ll test the application together, incorporate your feedback and get everything ready for deployment. You’ll then receive the final activation package, including all the necessary access details and information.

Hi, I'm Philipp.

Do you have an idea or are you planning a specific project? Let’s work together to see which concept is right for it.

Let's talk

Frequently Asked Questions

What is the difference between mobile experience and mobile phone control?

With the Mobile Experience, the entire game runs on the participants’ smartphones, whereas with mobile control, the mobile phone is used solely as a controller for content displayed on a public screen or an LED wall. Both options can be combined depending on the desired impact and the venue.

How do interactions translate into measurable results?

Every interaction can be linked to a call to action — such as a link to product information, a discount code or a form to collect contact details — thereby turning simple interactions into concrete leads or sales opportunities. This data can then be analysed to provide a clear picture of the results of the activation campaign.

What exactly does a gamification marketing agency do?

A gamification marketing agency such as Screenable develops game concepts, interaction formats and calls to action tailored to a campaign’s objectives and location — from the initial idea through to the design, technical implementation and evaluation. The process ranges from the choice of control method (mobile phone, buzzer, touchscreen) to GDPR-compliant lead capture.

How can you combine in-person and online formats from a technical perspective?

On-site and online formats can be technically linked. For example, an activity might begin at an event and then continue on a smartphone. Depending on the concept, participation data, results, leaderboards or competitions can be collated and analysed centrally.